Salary
💰 $130,000 - $170,000 per year
About the role
- This is an incredible opportunity to join one of the leaders in the reputation management and marketing technology industry.
- Lead a truly mission-critical function directly responsible for unlocking and scaling GatherUp’s growth
- Set the strategy and lead execution across demand generation, revenue, sales and marketing operations, revenue planning, reporting, and forecasting
- Own the Go-To-Market systems and tech stack, drive adoption of AI and AI agents in our sales/account management/marketing teams daily operations, and build a high-performing team that operates with clear OKRs, sprints, and a strong culture of accountability
- Report to the CEO
- Deliver MRR growth: Build a strategy to achieve ambitious New and Cross-/Upsell MRR targets at appropriate unit economics; form a clear, data-backed plan and own execution
- Drive demand generation across paid/performance advertising, SEO/GEO, thought leadership content, webinars, events/conferences
- Standardize planning, reporting, forecasting and budgeting with Sales, CS, Finance, and Product
- Own funnel reporting and report on “bow tie” conversion funnel metrics
- Own administration of GTM systems and tech stack: Build integrations, workflows and processes across CRM, marketing automation platform; maintain roles/permissions, fields, flows, reporting, dashboards, data structure, and integrations
- Oversee marketing & revenue operations: attribution, reporting & analytics; lead management & scoring; email marketing & automation; campaign execution; forms & landing pages; website operations
- Create scalable processes for growth; drive build, execution, monitoring & ongoing improvement of scalable processes
- Drive adoption of AI and AI agents into operations; champion practical AI use cases
- Build and lead a team; hire, mentor, and manage A-players; establish clear processes and OKRs; run bi‑weekly sprints
Requirements
- 8+ years of progressive SaaS go-to-market experience across marketing, demand generation, marketing/sales/revenue operations; success leading and executing alongside a small but mighty team (2-4 direct reports)
- Commercially and strategically minded with a track record of owning “growth” and holding yourself accountable for revenue outcomes
- Data-driven operator with proven analytical execution experience and habit of making decisions grounded in numbers with GTM analytics (dashboards, KPIs, metrics, etc.) and technical requirements of a revenue team
- Proven driver of demand and operating with a 1-step sales motion, ideally with experience partnering with agencies/resellers and multi-location/SMB customers
- Ability to influence and lead cross-functionally with sales, marketing, customer success, product, and finance leadership
- Systems fluent: adept with Salesforce, HubSpot, Google Analytics, attribution, and related GTM tooling; able to wrangle data, define/build dashboards, and design/build/own critical business processes
- Systems thinker: inclined to solve problems with processes and automation
- Budgeting and forecasting experience with a high degree of accuracy
- AI‑optimist mindset: eager to deploy AI and AI agents within our organization to improve outcomes, customer satisfaction, and team productivity; has examples of deploying AI in your past
- Leader of high standards: hires/develops A‑players, leads with urgency and OKRs, manages performance, and communicates proactively
- Execution powerhouse: exceptionally organized project manager who juggles multiple initiatives and maintains a high say/do ratio
- Experience in B2B MarTech a plus