Sony Interactive Entertainment

Go-to-Market Strategist

Sony Interactive Entertainment

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $115,300 - $172,900 per year

Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • Advise and influence partners on their GTM strategies for key titles, providing education and resources while ensuring alignment with PlayStation and partner goals
  • Serve as the primary lead in developing and sharing educational materials for Independent Partners about PlayStation GTM capabilities and best practices; deliver professional presentations to key leaders and executives
  • Provide guidance and be a potential first point of partner contact to support discoverability of Independent Partner content on PlayStation via self-service tools and platform-specific capabilities
  • Oversight of partnership engagement to ensure effective deal execution in collaboration with global marketing team, defining and securing SIE marketing commitments, and consolidating go-to-market reporting (ATL campaigns, Retail Marketing, PlayStation Store, BTL)
  • Build and maintain strong cross-functional relationships to stay current on PlayStation GTM opportunities (Global Marketing, Store, Portfolio teams)
  • Act as the subject matter expert on product roadmaps for key titles and keep internal stakeholders informed and aligned
  • Work as a collaborative team member within the Partner Commerce Team in establishing and executing Partner plans; understand market dynamics and adjust title level plans
  • Provide holistic and actionable reporting on key GTM executions to shape future strategies
  • Participate in and support monthly/weekly team meetings, partner check-ins, and business performance reviews
  • Report to the Independent Partners Account Management Team Lead

Requirements

  • 4+ years of experience in go-to-market strategy, account management, partner marketing, or product marketing
  • Strong understanding of the consumer in the digital and gaming ecosystem
  • Proven ability to build and execute go to market plans in collaboration with cross-functional teams
  • Strong communication (verbal and written) and interpersonal skills
  • Excellent communication and relationship-building skills, with experience influencing both internal stakeholders and external partners
  • Demonstrated ability to think strategically while executing tactically in a fast-paced environment
  • Experience working with international and/or multi-regional teams
  • Passion for indie games is a plus!