ASG Technologies

Growth Marketing

• Own demand generation programs across email, paid media, organic, partnerships, and emerging AI-enabled marketing channels.
• Execute go-to-market strategies for new products and major feature launches in partnership with Product and Sales.
• Build lifecycle marketing campaigns that improve customer acquisition, engagement, adoption, and retention.
• Create compelling messaging, content, and sales enablement materials that simplify complex software for hotel operators.
• Own marketing operations including campaign execution, automation, reporting, experimentation, and optimization.
• Measure campaign performance and use data to improve pipeline generation, conversion rates, and marketing ROI.
• Partner cross-functionally to ensure marketing initiatives align with company growth objectives.
• Leverage AI tools to improve campaign execution, content creation, analysis, and marketing productivity.

Growth Marketing Lead