Growth Marketing Lead

ASG Technologies

Growth Marketing Lead driving demand generation, product adoption, and revenue growth for hospitality technology company. Collaborating with Product, Sales, and Customer Success teams to optimize marketing programs.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Growth Marketing and Demand Generation, with a strong focus on building integrated marketing campaigns that drive measurable pipeline and revenue growth. Proficient in leveraging AI tools for campaign execution and optimization while maintaining excellent communication and copywriting skills.

Highest-signal resume keywords

Growth MarketingDemand GenerationProduct MarketingMarketing AutomationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionLifecycle MarketingCustomer AcquisitionEngagement StrategiesConversion Rate OptimizationContent CreationSales EnablementPerformance MeasurementAI-Enabled MarketingB2B SaaS Marketing

Soft Skills

Excellent CommunicationStrong CopywritingCuriosityCollaborationOrganizational Skills

Tools & Technologies

Marketing Automation PlatformsAI ToolsData Analysis Tools

Industry Keywords

Go-To-Market StrategiesIntegrated Marketing CampaignsSaaS EnvironmentPartnershipsMarketing ROI

About the role

Key responsibilities & impact

Own demand generation programs across email, paid media, organic, partnerships, and emerging AI-enabled marketing channels.
Execute go-to-market strategies for new products and major feature launches in partnership with Product and Sales.
Build lifecycle marketing campaigns that improve customer acquisition, engagement, adoption, and retention.
Create compelling messaging, content, and sales enablement materials that simplify complex software for hotel operators.
Own marketing operations including campaign execution, automation, reporting, experimentation, and optimization.
Measure campaign performance and use data to improve pipeline generation, conversion rates, and marketing ROI.
Partner cross-functionally to ensure marketing initiatives align with company growth objectives.
Leverage AI tools to improve campaign execution, content creation, analysis, and marketing productivity.

Requirements

What you’ll need

5+ years of experience in Growth Marketing, Demand Generation, Product Marketing, or a similar B2B SaaS marketing role.
Successfully built integrated marketing campaigns that generate measurable pipeline and revenue growth.
Experience launching products and partnering closely with Product and Sales teams.
Excellent communication with strong copywriting and messaging skills.
Highly analytical and use data to drive decisions and optimize marketing performance.
Comfortable using marketing automation platforms and managing campaigns from strategy through execution.
Embrace AI as part of daily workflow and apply sound judgment when reviewing AI-generated work.
Curious, collaborative, organized, and motivated by business outcomes in a fast-paced SaaS environment.

Benefits

Comp & perks

employer-sponsored benefits
incentive compensation