BuildingLink

Product Marketer - Contract

BuildingLink

contract

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $65 - $75 per hour

Job Level

Mid-LevelSenior

Tech Stack

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About the role

  • What We're Looking For: We’re seeking to contract a strategic and hands-on Product Marketer to lead the go-to-market strategy and execution for a new product launch. In this role, you’ll collaborate closely with product, sales, and customer success teams to define positioning, messaging, and launch tactics that drive awareness, adoption, and revenue.
  • This is a contract-based role ideal for a self-starter with experience bringing new B2B or B2C products to market.
  • Key Responsibilities
  • Develop Go-to-Market Strategy: Define and execute launch plans, timelines, and marketing strategies tailored to the target audience.
  • Craft Messaging & Positioning: Create compelling product narratives, value propositions, and messaging frameworks that resonate with ideal customer profiles.
  • Enable Sales & Customer Teams: Develop sales enablement materials including one-pagers, pitch decks, battlecards, and objection handling guides.
  • Create Launch Content: Partner with design, content, sales and customer experience teams to develop blog posts, landing pages, emails, and social content.
  • Market Intelligence: Analyze competitors, customer feedback, and industry trends to inform positioning and refine messaging.
  • Track Performance: Set KPIs and measure the success of launch campaigns across channels, reporting learnings and adjusting strategies as needed.
  • Multi-Segment Go-to-Market: Design and execute marketing strategies tailored for each key segment, including Property Management Companies, Board Members, Onsite Staff and Property Managers.
  • Go-to-market focus on new and existing customers: Own strategies that engage both prospective customers and existing users, with an emphasis on upsell, cross-sell, product education, and expanding customer value.

Requirements

  • 4+ years of product marketing experience, ideally in a high-growth SaaS or tech environment
  • Demonstrated success in launching new products or features to market
  • Strong writing and storytelling skills across marketing formats
  • Excellent project management skills with the ability to work cross-functionally
  • Experience with tools like HubSpot, Salesforce, Pendo, FIgma and Confluence
  • Comfortable operating in a fast-paced, lean, and iterative environment
  • Experience in video content strategy, with hands-on experience in scripting, recording, and producing product marketing video is a plus
  • Experience in the Property Technology (PropTech) industry is a plus