Senior Director, Business Solutions and Strategic Alliances
Workplace Options
Marketing Associate Director – R&A Segment Partner
Wolters Kluwer
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteSalary
💰 $153,200 - $216,850 per year
Job Level
Senior
About the role
- Serve as the primary marketing point of contact for the General Manager and leadership team of the R&A segment
- Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
- Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment
- Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life
- Collaborate with Product and Customer Success teams to align on GTM plans and lifecycle marketing initiatives
- Develop and maintain deep knowledge of the R&A customer—firm size, buying behaviors, pain points, personas, and journeys
- Prioritize marketing initiatives based on R&A segment needs, opportunities, and performance data
- Guide message development to ensure consistent and differentiated positioning across channels
- Drive the creation and execution of segment-specific campaigns and content that resonate with R&A audiences
- Ensure personalization and relevance across tactics, from outbound marketing to digital commerce experiences
- Continuously gather and share customer and market insights with Product and broader Marketing teams
- Monitor performance KPIs and adjust plans to optimize impact and ROI
- Be the voice of the R&A customer unit in cross-company marketing planning and strategy
Requirements
- 8+ years of experience in B2B marketing (product marketing and/or lead generation), with 3+ years in a strategic or segment leadership role
- Saas/software industry experience, required
- Demonstrated ability to drive go-to-market success and cross-functional alignment
- Experience developing messaging frameworks and segment-specific marketing strategies
- Analytical and insight-driven with a track record of using data to inform marketing decisions
- Exceptional communication and stakeholder management skills
- Experience working in matrixed and highly collaborative environments
- Knowledge of the tax and accounting profession or adjacent industries, a plus
- Preferred experience: ecommerce, demand generation, customer lifecycle marketing, search engine marketing, and/or marketing automation
- Salesforce experience, preferred
- Travel Requirements - 20-30%
