Marketing

• Serve as the primary marketing point of contact for the General Manager and leadership team of the R&A segment
• Translate business goals and customer needs into a clear marketing strategy and roadmap for the segment
• Own the full-funnel strategy—from awareness to conversion to retention—for the Professional segment
• Partner with Demand Generation, Product Marketing, Brand & Communications, eCommerce, and Content teams to bring integrated campaigns to life
• Collaborate with Product and Customer Success teams to align on GTM plans and lifecycle marketing initiatives
• Develop and maintain deep knowledge of the R&A customer—firm size, buying behaviors, pain points, personas, and journeys
• Prioritize marketing initiatives based on R&A segment needs, opportunities, and performance data
• Guide message development to ensure consistent and differentiated positioning across channels
• Drive the creation and execution of segment-specific campaigns and content that resonate with R&A audiences
• Ensure personalization and relevance across tactics, from outbound marketing to digital commerce experiences
• Continuously gather and share customer and market insights with Product and broader Marketing teams
• Monitor performance KPIs and adjust plans to optimize impact and ROI
• Be the voice of the R&A customer unit in cross-company marketing planning and strategy

Marketing Associate Director – R&A Segment Partner

Senior LifeCycle Marketing Manager

Senior Associate, Marketing

Web Marketing Manager

In-House Marketing Agent

Senior Support Consultant – Technical Marketing