General Manager
MaxCyte, Inc.
Job Level
Lead
About the role
- Reporting to the VP of Global Customer Marketing and Communications, you will play an important role in helping to develop and implement the events strategy for AIS across the Americas.
- We are looking for someone who can bring his fresh perspective, a self-motivated, solutions and results-oriented individual who will share his passion and vision with his team to strengthen the company’s brand.
- You’ll work closely with colleagues in marketing, products, sales, R&D, and design to ensure alignment toward achieving the firm’s overall business objectives.
- The ideal candidate is an experienced, insightful, and bilingual communications professional with a record of success in complex, fast-paced, multi-stakeholder environments.
- Technologically savvy and current on best practices, you have had great success developing and delivering events strategies including multi-canal communications plans and building strong brand positioning.
- We require both big picture thinking and capacity to lead operations with attention to detail: this individual must possess professionalism to effectively be embedded with the business unit leadership and understand their priorities and objectives for success.
- You possess a flair for writing, a keen understanding of successful communication strategies and are looking for a challenging, multifaceted role in which you’ll be called upon to be both a leader and a doer.
- A real player with a strong work ethic, who is accomplished in the fundamentals and is looking for a role to make a meaningful contribution.
- Stay informed about current event management trends and techniques to enhance our event portfolio and bring an innovative approach to event marketing experiences.
- Develop, implement, and maintain a long-term cohesive event strategy across the Americas
- Lead the planning and execution of events, including logistics, budgeting, and participant engagement
- Deploy relevant and prioritized corporate/segment key influencer external events incl. tradeshows, roadshows and channel partner conferences
- Ensure that all events activities are part of an integrated marketing campaign and not stand alone
- Responsible for building and implementing communication and marketing strategies for events aligned with the company’s goals and objectives
- Identify, plan and place effective advertising opportunities by leveraging strategic publications, social media and online advertising opportunities.
- Coordinate with internal marketing respective teams the development of sales, corporate and digital marketing material for events
- Develop targets, related key performance indicators (KPIs), and tools to evaluate the success of the team in relation to the strategy
- Monitor project pipeline and progress, as well as manage related budget lines and play proactive role in ongoing improvements
- Manage events budget, evaluate results against goals, and generate learnings for improvement
- Manage suppliers to keep deliverable timelines and status updates on track
- Supervise and evaluate performance of a diversely skilled communications team in the Americas
- Provide structure while maintaining space for your direct reports to flourish in their respective roles.
- Stay informed about current event management trends and techniques to enhance our event portfolio and bring an innovative approach to event marketing experiences.
Requirements
- A minimum of 10 years’ relevant experience
- Bachelor’s degree in communications, marketing or other equivalent
- Strong experience with event project management
- Experience developing 360 marketing strategies (content planning, communication plan) an asset
- Experience in B2B marketing for small and large companies
- Experience in company that manufactures and markets technically complex products an asset
- Bilingual French and English: To serve clients and external service providers across Canada and USA
- Communication skills: listening, writing and speaking
- Demonstrated ability to take initiative, solve problems and work under tight deadlines
- Work well under pressure, in a fast-paced, high-volume and often ambiguous/fast-changing environment and can effectively and professionally handle tough issues
- Experience in developing and executing effective communications
- Exceptional eye for detail, editorial judgment and grammatical skills
- Planning and organizing skills
- Research and analytical skills, to create compelling, quality driven messaging
- Interpersonal skills and be able to collaborate with multiple internal and external persons; be a strong team player
- Self-starter, quick learner and winning attitude
- Energetic and driven with a strong sense of urgency
- Ability to work with cross-functional teams based both locally and internationally
- Ability to travel across Americas, and exceptionally in EMEA
