Cordial

Senior Manager, Strategic Marketing Programs

Cordial

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $140,000 - $165,000 per year

Job Level

Senior

About the role

  • At Cordial, marketing is about winning the Battle for Attention—not with more noise, but with programs and proof that cut through.
  • We’re hiring a Senior Manager, Strategic Marketing Programs to own and scale the initiatives that activate our networks and drive pipeline creation and acceleration:
  • Cordial alumni engagement
  • Client referral engines
  • Customer Advisory Boards (CABs)
  • Executive activation programs
  • Partner and sales activation plays
  • This role is less about traditional demand gen tactics (ABM, webinars) and more about building programs that turn clients, executives, and partners into advocates and amplifiers who generate and accelerate pipeline. Every program you own will be measured by the pipeline it creates or advances.
  • You’ll be working with a lean team, so pace matters: fast cycles, high-quality content, and a consistent drumbeat of programs that substantiate our Battle for Attention narrative in-market. You’ll also bring AI workflows into modern marketing—using tools to scale content, personalize outreach, and accelerate insights.
  • YOU WILL:
  • Own and scale strategic programs (alumni, referrals, CABs, exec activation) with clear goals for pipeline creation and acceleration.
  • Build repeatable playbooks that turn these networks into measurable demand, advocacy, and influence.
  • Drive a drumbeat of programs and proof that reinforce our Battle for Attention narrative.
  • Partner with Product Marketing to connect programs back to positioning and product proof.
  • Partner with Sales to fuel executive- and client-led acceleration plays.
  • Create and deliver high-quality content at pace: referral toolkits, CAB outputs, exec activation collateral, etc.
  • Apply AI workflows (content generation, personalization, research, reporting) to accelerate programs.
  • Track performance and optimize specifically for pipeline impact—creation, acceleration, and influence.
  • Manage budgets with a lean mindset and make smart trade-offs to maximize ROI.

Requirements

  • 5–7 years of B2B SaaS marketing experience, ideally in martech, with a track record of building strategic programs (referrals, advocacy, exec activation) that directly drive pipeline.
  • Hands-on, resourceful self-starter who thrives in a lean, fast-moving environment—comfortable owning strategy and execution.
  • Strong communicator (written, verbal, presentation) with an eye for quality, creativity, and shaping narratives that resonate with executives and marketers alike.
  • Skilled at packaging and adapting messaging for different channels and formats—referral toolkits, CAB outputs, executive decks, partner activations, digital campaigns.
  • Comfortable analyzing data from surveys, benchmarks, and program results to surface themes, trends, and storylines that amplify Cordial’s Battle for Attention narrative.
  • Exceptional project manager—able to juggle competing priorities, organize large-scale programs, and deliver high-quality outputs with little direction.
  • Experience mentoring or leading others; eager to bring out the best in teammates, partners, and clients.
  • Versatile operator with examples of building both strategic programs (CABs, referrals, exec activation) and the content that fuels them.