Cordial

Sales

• Drive strategic growth by self-sourcing and qualifying enterprise opportunities within a vertical and semi-regional focus
• Target industries include retail, digital publishing, gaming, travel, and hospitality
• Lead high-value, consultative sales cycles, consistently closing seven-figure SaaS deals
• Engage and influence senior leaders (CMOs, CTOs, VPs of Digital/Ecommerce, and Product/Customer Experience Executives)
• Develop and maintain a strong pipeline, accurately forecasting opportunities across marketing, IT, and leadership functions within enterprise accounts
• Leverage marketing and event-generated leads while taking a proactive "hunter" approach to source and close net new ARR
• Identify and develop strong champions, navigate complex layered buyer environments, execute technical selling, and master Cordial’s platform
• Collaborate cross-functionally with Sales Engineering, Product, Marketing, and Leadership teams to accelerate deal cycles
• Consistently exceed revenue targets, executing a disciplined and strategic sales approach

Strategic Sales Director

Product Marketing

• Own Sales & GTM Enablement
• Own all core sales assets: pitch decks, one-pagers, competitive narratives, proof points, and objection handling
• Build and maintain enablement that Sales actually uses—clear, current, and grounded in real deals
• Partner closely with Sales leadership to support pipeline creation, acceleration, and win-rate improvement
• Own Demo Strategy & Demo Experiences
• Own demo tours on our website, and product storytelling end-to-end
• Partner with Product and Sales Engineering to define what gets shown, when, and why
• Lead the evolution toward interactive demo tooling and modern demo workflows
• Lead GTM Enablement
• Define how new products, capabilities, and use cases go to market
• Build clear GTM playbooks that align Product, Sales, Marketing, and RevOps
• Ensure every launch has a clear who it’s for, why it matters, how to sell it story
• Own Analyst Relations (AR)
• Lead analyst engagement across briefings, inquiries, and evaluations
• Ensure Cordial’s positioning is crisp, differentiated, and credible in the analyst ecosystem
• Partner with leadership to prepare execs for high-stakes analyst conversations

Strategic Sales Director

Head of Product Marketing