Cordial

Sales Engineer

• understand and assess/scope client requirements
• prepare and present demos of the platform
• address and overcome technical objections in the sales process
• drive technology exploratory stages of the sales process
• provide day-to-day product/technical support to the sales team
• offer feedback to senior management and product team on features and industry trends
• help onboard new sales and pre-sales resources

Principal Sales Engineer

Technical Account Manager

• Be the technical owner of a portfolio of accounts and work with the Client Success and Client Solutions team to meet the clients’ needs.
• Have a deep understanding of Cordial’s platform capabilities and value proposition to implement in order to demonstrate and/or implement solutions to meet client objectives.
• Be client-obsessed. You will consult with clients directly as a subject matter expert of the platform. You will assist clients in understanding how they can apply new product features and enhancements to align with their business goals. And you will develop and share best practices to clients. Clients will adore you.
• Think “big picture.” You will learn, comprehend, and internalize the client's definition of success with regards to Cordial and the client’s broader business. You will develop a comprehensive understanding of business challenges faced by clients and objectives to appropriately map Cordial features and business benefits to address client needs.
• Act as a Project Manager. You will create and deliver technical success plans for each client and ensure the broader Client Experience team (CSM’s, Solutions, and Deliverability teams) stays on task to achieve agreed upon goals as stated in the plan.
• Be a problem solver. The ability to problem solve both strategic campaign challenges related to client messaging programs and the technical solutions implemented for our clients is a must.
• Take the driver’s seat in technical areas. You will support our CSM’s in driving timely renewals and upsells. You will focus on the continual expansion of Cordial’s integration with the client to drive even greater levels of client success.
• Collaborate all day, everyday. You will work closely across all functions of the Client Experience team to ensure Cordial is continuously meeting and exceeding our client’s expectations.

Marketing

• At Cordial, marketing is about winning the Battle for Attention—not with more noise, but with programs and proof that cut through.
• We’re hiring a Senior Manager, Strategic Marketing Programs to own and scale the initiatives that activate our networks and drive pipeline creation and acceleration:
• Cordial alumni engagement
• Client referral engines
• Customer Advisory Boards (CABs)
• Executive activation programs
• Partner and sales activation plays
• This role is less about traditional demand gen tactics (ABM, webinars) and more about building programs that turn clients, executives, and partners into advocates and amplifiers who generate and accelerate pipeline. Every program you own will be measured by the pipeline it creates or advances.
• You’ll be working with a lean team, so pace matters: fast cycles, high-quality content, and a consistent drumbeat of programs that substantiate our Battle for Attention narrative in-market. You’ll also bring AI workflows into modern marketing—using tools to scale content, personalize outreach, and accelerate insights.
• YOU WILL:
• Own and scale strategic programs (alumni, referrals, CABs, exec activation) with clear goals for pipeline creation and acceleration.
• Build repeatable playbooks that turn these networks into measurable demand, advocacy, and influence.
• Drive a drumbeat of programs and proof that reinforce our Battle for Attention narrative.
• Partner with Product Marketing to connect programs back to positioning and product proof.
• Partner with Sales to fuel executive- and client-led acceleration plays.
• Create and deliver high-quality content at pace: referral toolkits, CAB outputs, exec activation collateral, etc.
• Apply AI workflows (content generation, personalization, research, reporting) to accelerate programs.
• Track performance and optimize specifically for pipeline impact—creation, acceleration, and influence.
• Manage budgets with a lean mindset and make smart trade-offs to maximize ROI.