ActiveCampaign

Operations

• Drive the web strategy and corresponding initiatives to ensure our digital experiences offer a compelling and intuitive experience for the entire customer journey to achieve brand, revenue and adoption goals.
• Work in direct partnership with creative, product marketing, and growth teams to drive continuous optimizations and a best-in-class customer experience across all AC digital footprints.
• Drive cross-functional partnership and collaboration to ensure site roadmaps and plans are in direct alignment with our marketing strategies, programs, and plans.
• Manage our full website tech stack, ensuring continuous uptime and best-in-class performance for our global audience.
• Creatively leverage AI tools and processes internally for code, solutioning and productivity improvements and externally for creating a richer, more personalized user experience.
• Directly lead, manage, and develop a high-performing team of engineers and product manager(s), fostering their professional growth and technical excellence.
• Work with marketing leaders, creative, and product marketing to develop and implement experience strategies and programs that help ActiveCampaign achieve their growth and performance goals.
• Drive the strategy and roadmap plan for continuous releases and launches, maintaining a high velocity of innovation.
• Directly partner with marketing and product to effectively design and optimize our GTM processes and operations to drive improved performance throughout our site experiences.
• Partner closely with Engineering, Security, and Billing teams to ensure our overall site and e-commerce experience is secure, seamless, and best-in-class.

Director, Web Experience – Operations

Full-stack Engineer

• Software Engineers work as part of a cross-functional product team in the design, implementation and maintenance of ActiveCampaign's software product.
• This position will collaborate with the team to perform full-stack engineering, design and build new features and capabilities, and solve technical problems.
• This role will join the Partner Platform Team that builds and maintains our partner portal and APIs that empower hundreds of partners to manage thousands of customers' accounts within the ActiveCampaign software.
• Independently produce high quality, tested code according to modern coding standards, best practices and architectural technical vision.
• Deliver complex and large features working with cross-functional teams including UX, Product Team, ARG and more.
• Build maintainable, scalable and comprehensive systems.
• Participate in detailed code reviews, providing helpful and specific feedback to teammates and advocating for improved standards.
• Author and execute feature-level or project-level test plans.
• Capably troubleshoot and debug large-scale systems (user base of 150k+) and legacy systems.
• Create observability tooling including alerts and dashboards to measure and optimize production systems.
• Support legacy & modern services and applications in the public cloud and deploy them through CI/CD practices.
• Execute, monitor and validate production changes.
• Produce documentation for help guides, code comments, service playbooks, and at times, technical designs.
• Position allows remote work in selected states subject to company policy.

Senior Software Engineer

SEO Marketing

• Identify opportunities for technical improvements across the ActiveCampaign website, prioritize them based on their potential business impact, and collaborate with cross-functional stakeholders to implement them.
• Pioneer LLM optimization and Answer Engine Optimization (AEO) by developing content strategies that ensure ActiveCampaign is the authoritative source material used by LLMs.
• Implement best practices and build and execute a high-velocity global organic search roadmap, spanning technical SEO, on-page optimization, content creation workflows, and innovative AEO experiments — all while maintaining a high quality bar.
• Provide international SEO guidance, ensuring good search experiences in languages other than English and supporting new region launches.
• Serve as the subject matter expert: You’ll provide guidance on keywords, AI algorithm shifts, site architecture, and navigation for improvements to search performance and UX.
• Monitor, analyze, and report on the performance of SEO and AEO projects on an ongoing basis, and swiftly flag and provide recommendations for course correction.
• Educate others as the resident expert on our results as well as trends and opportunities to grow our share of search in the market.

Senior Manager, SEO/AEO

3D Artist

• Lead end-to-end video production, editing and assembling raw footage while seamlessly integrating high-end animation, typography, and graphic layouts.
• Architect motion designs from scratch, taking projects from initial storyboarding to final polish, ensuring every graphic element feels alive and on-brand.
• Collaborate as a creative partner with Product Marketing and Content teams to brainstorm and execute video concepts that resonate with global audiences.
• Apply rigorous design principles—including typography, hierarchy, and color theory—to ensure every frame of video is as functional as it is beautiful.
• Drive innovation and trend-setting by monitoring the motion design landscape, using fresh insights to push our creative envelope while staying true to our core voice.
• Own the creative process from early ideation through to launch, aligning your work with product visions and major go-to-market initiatives.
• Partner cross-functionally across organic social, paid media, and brand teams to deliver high-performing assets on tight deadlines.
• Ground your creativity in data, using audience insights and performance metrics to shape and expand our digital user experiences.
• Champion design excellence by participating in and leading critiques, constantly honing your craft and elevating the standards of the entire creative team.

Animator, Editor

Producer

• Lead end-to-end production workflows for cross-functional brand projects, taking them from initial scoping and resource coordination through to final delivery.
• Architect detailed production plans that account for every nuance, including creative development cycles, vendor lead times, and rigorous review processes.
• Support high-impact media campaigns by partnering with Paid Media teams on vendor sourcing, material specifications, and the logistics of out-of-home (OOH) advertising.
• Orchestrate video and photo production shoots, managing everything from location scouting and talent coordination to equipment procurement and post-production workflows.
• Collaborate with the Events Manager to ensure brand consistency across event touchpoints, including design assets, copy materials, branded swag, and video content.
• Build cross-functional bridges with Product Marketing and Revenue Marketing to align production deliverables with campaign objectives and go-to-market strategies.
• Manage a world-class vendor network, sourcing and negotiating with photographers, videographers, printers, and fabrication partners to ensure brand standards are met.
• Maintain crystal-clear communication with leadership and marketing stakeholders, utilizing project tracking systems to provide real-time updates on production health and timelines.

Brand Experience Producer

Program Manager

• Lead and manage complex programs from initiation to closure, ensuring every milestone adheres to strict timelines, budgets, and quality standards.
• Act as a strategic partner to senior leadership and external vendors, engaging stakeholders to ensure total alignment with organizational objectives.
• Architect comprehensive program plans, meticulously defining scope, resource allocation, and schedules while proactively identifying and mitigating potential risks.
• Collaborate cross-functionally across technology and go-to-market teams to allocate resources and ensure optimal efficiency across the program lifecycle.
• Drive continuous improvement by identifying and implementing process enhancements that elevate the efficiency and effectiveness of the Enterprise PMO.
• Communicate program health through regular updates, providing stakeholders with clear progress reports, risk assessments, and actionable status updates.
• Manage external vendor relationships, ensuring all third-party deliverables meet the rigorous requirements of the program.

Senior Program Manager

Growth Marketing

• Lead the full partner recruitment cycle, from initial market research to signing new partners and guiding them to their first revenue.
• Identify and evaluate high-potential companies—including agencies, consultants, IT resellers, and software companies—that would be an ideal fit for our partner program.
• Establish and develop relationships with potential partners, using a commercial teaching approach to discuss joint opportunities and create a clear go-to-market strategy.
• Drive the activation motion for new partners within a 12-month window, ensuring they are set up for success and are actively generating revenue.
• Serve as the primary liaison between new partners and internal teams, engaging key stakeholders in the Customer Organization, Engineering, and Marketing to ensure partner needs are met.
• Collaborate cross-functionally to enhance and develop processes related to partner acquisition and growth.
• Maintain an accurate pipeline and forecast of all activity, opportunities, and revenue, providing an in-depth understanding of the market and competitive landscape.