Director of Product Marketing

ActiveCampaign

Director of Product Marketing at ActiveCampaign focusing on product strategy and market positioning. Shaping growth through compelling storytelling and AI-driven innovations.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesLead💰 $192,400 - $264,600 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing — and why that matters now.
Translate complex AI capabilities into clear, compelling customer value that resonates across segments.
Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony.
Own the market-side of the customer lifecycle — the narrative that moves someone from “I tried it” to “I can’t turn this off.”
Run experimentation-driven programs: every initiative has a hypothesis, a signal, and a learning cycle. We move in weekly learning cycles, not quarterly planning windows.
Automate traditional launch mechanics — release notes, enablement decks, internal comms. Your team operates above the automation line.
Arm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks that improve conversations and conversion.
Build the market presence that makes ActiveCampaign the reference point for autonomous marketing — thought leadership, proof points, and narrative formats that establish our position.
Lead a PMM team of outcome owners who own strategic priorities the way PMs own product areas — with backlogs, experiments, and shipped impact.

Requirements

What you’ll need

8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies.
3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running one.
A product-strategy mindset: you think about market impact the way great PMs think about product-market fit.
A proven track record driving adoption and retention outcomes, not just launch metrics.
Proven ability to influence across Product, Sales, Marketing, and Customer Success.

Benefits

Comp & perks

Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product MarketingGrowth StrategyProduct StrategyAI capabilitiesGo-to-market strategiesExperimentation-driven programsCustomer lifecycle managementAdoption metricsRetention metricsB2B SaaS

Soft Skills

LeadershipInfluencingCommunicationStrategic thinkingCollaborationNarrative developmentCustomer engagementTeam managementProblem-solvingAdaptability