Principal Product Manager

ActiveCampaign

Principal Product Manager specializing in AI context and reasoning at ActiveCampaign, leading innovation in autonomous marketing and product strategy.

Posted 6/24/2026full-timeRemote • 🇺🇸 United StatesLead💰 $208,000 - $286,000 per yearWebsite

About the role

Key responsibilities & impact

Build and mature the Context Layer by defining the structured intelligence architecture that gives Active Intelligence a deep understanding of each customer's goals, brand, and audience behavior.
Architect the Deep Reasoning Agent using frontier model capabilities (extended thinking, multi-step research) to deliver deep analytical insights that make static reporting obsolete.
Connect the product flywheel to ensure a continuous loop where richer context drives more powerful reasoning, fueling deeper user engagement.
Design robust evaluation frameworks, golden sets, and quality rubrics to rigorously grade agent outputs and establish the bar for true "marketing-grade intelligence".
Operate as a technically credible builder, prototyping directly with frontier models and testing prompt architectures as a peer to our applied AI and ML engineers.
Collaborate cross-functionally across data/ML teams, the agent platform, and the broader product organization to move people and align goals without relying on positional authority.
Drive continuous improvement in model behavior and data structures, balancing technical elegance with ultimate customer value.

Requirements

What you’ll need

Significant product management experience with a track record of building and scaling AI/ML-powered products in production, moving far beyond mere proofs of concept.
Direct production experience with frontier AI models and agentic architectures, knowing firsthand what fails in production versus what works in a demo.
A proven technical foundation in shaping data platforms, context systems, or structured intelligence layers, with the ability to engage deeply on system architecture and data models.
An eval-driven quality mindset, having successfully designed evaluation frameworks and feedback loops that separate "demo-ware" from highly reliable production intelligence.
First-principles thinking and a history of defining new product categories in highly ambiguous domains where no playbook exists.
An ownership mentality driven by founder-level autonomy—someone who builds prototypes, identifies gaps, and ships end-to-end solutions without waiting for permission.
Prior experience in Marketing Technology (MarTech) or customer engagement platforms, bringing deeply formed opinions about what marketers actually need.

Benefits

Comp & perks

Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.

ATS Keywords

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Hard Skills & Tools

AI modelsML modelsdata platformsstructured intelligence architectureevaluation frameworksfeedback loopssystem architecturedata modelsprototypingcontext systems

Soft Skills

cross-functional collaborationfirst-principles thinkingownership mentalitycontinuous improvementtechnical credibilityanalytical insightscustomer value focusproblem-solvingcommunicationleadership