Customer Analytics Manager
Fanatics
SQL
Market Research Analyst
ActBlue
full-time
Posted on:
Origin: • 🇺🇸 United States • Arizona, California, Colorado
Visit company websiteSalary
💰 $66,950 - $90,600 per year
Job Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Measure and report campaign, media (print, social, website, events, etc), messaging, and creative effectiveness for each marketing initiative
- Support market research objectives based on key challenges, helping with research study design, execution, and reporting
- Drive day-to-day analysis and reporting for a long-term brand tracker to quantify the impact of ActBlue marketing efforts over time
- Partner with creative, growth, brand, and/or strategic marketing teams to optimize ads, report on in-market performance, and deliver actionable insights
- Query and gather data across multiple platforms, including HubSpot, Google Analytics, social listening, and others, to build stories and reports
- Provide ad hoc and regular analysis and reporting to support the ActBlue organization in understanding the category, competitors, and the ActBlue brand
- Monitor marketing activities in the non-profit, fundraising, political technology, and fintech industries to inform on shifts in trends, positioning, and consumer sentiment
- Collaborate with ActBlue Outreach and ActBlue Technical Services Data and Research departments to measure and assess demographic, geographic, behavioral, psychographic, and attitudinal changes across ActBlue personas
- Build actionable and data-visualized reports that answer key business questions and educate colleagues on best practices in market research
- Additional duties as assigned
Requirements
- Bachelor’s Degree in mathematics, finance, statistics, economics, psychology, marketing, or computer science
- 2-4 years of experience manipulating, analyzing, and reporting on a wide variety of data sets
- Strong quantitative analytics skills with Excel (including graphs and pivot tables), SQL, and data visualization tools required; can transform complex data sets into simple visuals and dashboards
- Experience in statistical and predictive modeling, regression analysis, and data mining
- Experience managing third-party research vendors
- Experience supporting brand marketing initiatives with quantitative and qualitative data
- Intermediate knowledge of marketing research providers in the industry
- Experience with CRM-based analysis
- Demonstrated ability to communicate ideas and analysis both verbally and in writing to a non-technical audience
- ActBlue is unable to sponsor work visas at this time
