Partner Marketing Manager
The Channel Company
Salary
💰 $50,000 - $60,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute go-to-market strategies that drive product adoption and grow revenue
- Work closely with cross-functional teams, including product management, sales, engineering and customer success, to understand customer needs and market trends
- Develop messaging and positioning that resonates with our target audience
- Create compelling content, such as product demos, case studies, whitepapers and tradeshow content
- Outline product marketing deployment timelines and craft product storytelling vision and voice
- Shape product marketing campaigns that target prospective customers
- Educate other departments on current product messaging and facilitate sales enablement
- Execute win-loss analysis, develop positioning based on customer and competitive insights, and manage competitive audits
Requirements
- 3+ years of Significant product marketing and development experience
- Bachelor's Degree or higher in a relevant field
- HVAC Controls or BMS Doman Experience - preferred
- Firm grasp of ways to develop strategic product marketing campaigns
- Strong understanding of all aspects of product marketing across the product lifecycle: Market research and segmentation, targeting and customer insights, positioning and messaging, product management and content strategy, customer success, business intelligence, and sales enablement and support.
- Understanding of CRM Platforms (i.e. HubSpot, Salesforce, or similar), content management systems, and digital marketing tools.
- A highly analytical and data-based approach to customer needs, product adoption and sales processes.
- High degree of empathy for others’ perspectives and circumstances
- Strong communication and collaboration skills in a global setup.
- Based in the Twin Cities metro area and ready to be in our Bloomington HQ with a hybrid work model of 3 days in office.
