The Channel Company

Partner Marketing Manager

The Channel Company

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, California, Colorado

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Salary

💰 $60,000 - $80,000 per year

Job Level

Mid-LevelSenior

About the role

  • Act as a strategic advisor to partners—helping them build and execute effective go-to-market plans.
  • Take ownership of building and managing ISV partner relationships, acting as the primary driver of engagement.
  • Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
  • Build and maintain strong relationships with both vendor, agency, and partner contacts to establish trust, drive collaboration, and support scalable growth.
  • Inspire partners to engage in marketing programs that deliver results, leveraging both internal tools and external agencies.
  • Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies, gathering PoP, and measuring ROI.
  • Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.
  • Collaborate with cross-functional teams within TCC to ensure alignment with Intel, program priorities, and ISV/Channel Partner initiatives.
  • Support partners in navigating the client’s marketing platform and tools, offering training and best practices.
  • Create clear, compelling marketing briefs and presentations to drive program adoption and partner enablement

Requirements

  • 3+ years of hands-on experience in marketing, with a focus on digital and demand generation.
  • Organization and ability to manage and prioritize multiple tasks and deadlines.
  • Background in B2B marketing or agency environments and experience in the tech channel (working with Distributors, SI’s, OEM’s, etc.) is preferred.
  • Strong analytical mindset—you enjoy measuring performance and optimizing for better results.
  • Excellent communicator with confidence in both client-facing conversations and internal collaboration.
  • Proficient in Microsoft Excel, PowerPoint, and Outlook.
  • Must reside in one of the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA, WV.