Marketing Operations Specialist
HighlightTA
Marketing Automation Specialist
1-800 CONTACTS
full-time
Posted on:
Location: Utah • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Campaign Development & Execution: Design, implement, and manage multi-channel automated marketing campaigns (email, SMS, social media, etc.) to drive customer engagement, nurture leads, and increase conversions
- Lead Management: Oversee segmentation and nurturing strategies to ensure prospects are moved through the sales funnel efficiently
- Collaboration: Work closely with cross-functional teams, including sales, content, and product marketing, to ensure alignment on messaging, goals, and strategies
- A/B Testing & Optimization: Conduct A/B testing on email templates, landing pages, and campaigns to continuously optimize performance
- Customer Journey Mapping: Create and optimize customer journeys to deliver the right message at the right time, increasing customer satisfaction and lifetime value
- Automation Workflows: Develop and refine lead nurturing workflows that move prospects through the customer journey
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 2+ years of experience in marketing automation, digital marketing, or related roles
- Proficiency in marketing automation platforms (e.g., RedPoint, Braze, Marketo, etc)
- An enthusiasm and aptitude for learning new skills
- Strong analytical skills with experience in data-driven decision-making
- Excellent communication and project management skills
- Ability to work independently, prioritize tasks, and meet deadlines
- Strong attention to detail and ability to troubleshoot technical issues related to automation tools
