Social Media Manager

• Personally write press materials, media pitches, blog content, and social copy built around customer and implementer stories
• Conduct customer interviews and turn them into authentic testimonials and short case studies
• Build relationships with local and regional publications — district newsletters, local news, education trade press, and community outlets
• Pitch and secure customer-centered stories, interviews, and podcast placements
• Proactively secure backlinks and website links back to Instructional Empowerment through guest posts, partner mentions, and district relationships
• Design and drive a social media advocacy strategy for customers and implementers
• Build and maintain a repeatable outreach pipeline, tracking placements, links, and relationships across every business unit
• Report quick-win results on a regular cadence and keep an organized, visible system of progress
• Partner closely with Product Marketing Managers and the Social Media Specialist

PR & Social Media Strategist

• Build Oura’s Social Strategy & Thought Leadership Presence
• Develop and execute Oura’s LinkedIn and broader social strategy across brand, clinical, scientific and commercial narratives
• Identify key storylines, perspectives, and insights that position Oura as a leader in health, longevity, and human performance
• Translate complex topics into accessible, engaging content that resonates with both consumer and professional audiences
• Ensure consistency in voice and quality while allowing for authentic expression from individual contributors
• Develop and Scale an Employee Advocacy System
• Build and operationalize Oura’s employee advocacy program across executives, scientists, and commercial leaders
• Create frameworks, templates, and workflows that enable consistent, high-quality posting across individuals
• Partner with stakeholders to identify priority voices and support them in developing their presence
• Explore tools and AI-enabled workflows to streamline content creation and participation at scale
• Track participation, engagement, and content performance to continuously refine the program
• Create a Cohesive Content System
• Design and implement a content system that captures and packages insight from internal teams - science, product, leadership, and commercial - into ongoing thought leadership and campaign content
• Balance planned content with responsive opportunities, ensuring the team can move quickly without losing focus
• Partner with Creative to develop formats and templates that elevate quality while enabling scale
• Collaborate Across Teams to Drive Alignment and Impact
• Partner closely with the Director of Social Media & Influencers to align commercial and consumer strategies
• Work cross-functionally with Commercial, Science, Creative, and Marketing teams to ensure clarity and consistency
• Provide guidance to internal stakeholders on best practices for social participation and thought leadership
• Bring insights back into the organization, helping inform broader strategy and storytelling
• Manage relationships with external agencies and freelance partners, ensuring their output aligns with Oura's voice, quality standards, and content strategy

• Own and manage Crunchbase’s day-to-day social media presence across LinkedIn, X, YouTube, Instagram, Facebook, and emerging platforms
• Develop and maintain a social and editorial calendar aligned to company priorities, industry trends, and timely market conversations
• Create platform-native content including written posts, short-form videos, carousels, clips, and data-driven visual content
• Identify and amplify unique stories using Crunchbase data, including startup funding trends, acquisition activity, founder momentum, and market shifts
• Shape and evolve Crunchbase’s social voice to be insightful, engaging, and credible with founders, investors, operators, and enterprise buyers
• Monitor platform trends, audience behavior, internet culture, and emerging content formats to identify opportunities for experimentation and audience growth
• Analyze content performance, engagement metrics, and competitive activity to continuously optimize strategy and execution
• Develop and execute Crunchbase’s community engagement strategy across relevant online communities and forums
• Build and maintain Crunchbase’s presence on Reddit through thoughtful participation and audience engagement
• Own Crunchbase’s G2 presence, including review generation, responses, reputation management, and audience engagement initiatives
• Identify additional communities, forums, and industry spaces where Crunchbase should actively contribute, including Slack groups, Quora, and niche business communities
• Monitor community conversations and surface insights, customer pain points, recurring themes, and market opportunities back to internal stakeholders
• Strengthen Crunchbase’s visibility and credibility across online conversations influencing brand perception and buying decisions
• Help position Crunchbase as a trusted and influential voice across startup, investment, and technology conversations
• Experiment with new content formats, emerging platforms, and AI-powered discovery experiences to expand audience reach and engagement
• Partner cross-functionally with Marketing, Communications, Product Marketing, and Revenue teams to align messaging and campaign priorities
• Support broader brand awareness, thought leadership, and audience growth initiatives through strategic social and community engagement

Senior Manager, Social Media – Community

• Plan, build, and manage paid social campaigns across Meta, TikTok Ads, and Pinterest
• Write ad copy and brief the creative team on winning ad concepts
• Set up pixel tracking, conversion events, and attribution correctly
• Optimize campaigns daily for CPA, CTR, and ROAS
• Conduct audience testing — lookalikes, interest targeting, retargeting
• Run creative A/B tests to find winning angles
• Report weekly on spend efficiency and recommendations for scaling or cutting

Social Media Ads Manager

• Sets the strategic vision for the company’s social media presence, integrating it with broader marketing, communications, and business objectives.
• Oversees multiple teams and cross-functional initiatives to drive brand awareness, audience growth, and reputation management.
• Champions innovation, governance, and performance excellence across all platforms.
• Acts as a senior representative of the brand in digital, media, and public-facing environments.
• Generally, reports to AVP or other functional executive.

Senior Manager, Social Media Strategy

• Join our team as a Social Media Intern
• Gain real-world experience building a brand, creating content, and showcasing athletes
• Get hands-on experience in content creation & video editing
• Develop social media strategy
• Highlight athletes and storytelling
• Work on brand growth & marketing
• Collaborate with a growing sports performance facility
• Receive mentorship and access to events

Social Media Intern

• Develop and implement social media strategies aligned with business and marketing goals
• Oversee content strategy, sales promotion, and community engagement
• Collaborate closely with operations, sales teams, clients, and referral partners

Social Media Manager II

• Creating social media and digital content.
• Actively engage on social media accounts to enhance reputation and build relationships with key audiences.
• Shoot and edit high-quality videos and photographs for social media and other marketing/branding efforts.
• Architect, build, and manage responsive HTML emails.
• Produce comprehensive monthly and quarterly web and social analytic reports.
• Leverage competitive intelligence and reporting to drive future strategy.
• Manage daily operations across all social media platforms.
• Work closely with the Health Sciences Communications and Marketing team and across units.

Digital and Social Media Strategist – Health Sciences, Medicine Communications, Marketing

• Creating social media and digital content
• Actively engage on social media accounts to enhance reputation and build relationships
• Shoot and edit high-quality videos and photographs
• Architect, build, and manage responsive HTML emails
• Produce comprehensive monthly and quarterly web and social analytic reports
• Leverage competitive intelligence to drive future strategy
• Manage daily operations across all social media platforms
• Work closely with the Health Sciences Communications and Marketing team

Social Media Manager jobs in Virginia

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