Digital and Social Media Strategist – Health Sciences, Medicine Communications and Marketing

WVU Online

Digital and Social Media Strategist managing content and social media for WVU Health Sciences. Collaborating with the Marketing team to enhance reputation via digital strategies.

Posted 6/5/2026full-timeMorgantown • Virginia, West Virginia • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Creating social media and digital content
Actively engage on social media accounts to enhance reputation and build relationships
Shoot and edit high-quality videos and photographs
Architect, build, and manage responsive HTML emails
Produce comprehensive monthly and quarterly web and social analytic reports
Leverage competitive intelligence to drive future strategy
Manage daily operations across all social media platforms
Work closely with the Health Sciences Communications and Marketing team

Requirements

What you’ll need

Bachelor's degree in journalism, communications, public relations, English, or a related field required
A minimum of two (2) years of experience in a combination of the following: Social media management, Marketing, Digital content creation
Any equivalent combination of related education and/or experience will be considered
Valid driver’s license as local and regional travel may be required
Professional proficiency in HTML email design
Experience in an academic medical center or higher education

Benefits

Comp & perks

37.5-hour work week
13 paid holidays
24 annual leave (vacation) days per year
18 sick days per year
A range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match
Eligibility to continue health insurance and other retiree perks
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementdigital content creationHTML email designvideo editingphotographyweb analyticscompetitive intelligencereporting

Soft Skills

relationship buildingcommunicationcollaborationengagement

Certifications

Bachelor's degree