Senior Manager, Social Media Strategy

Navy Federal Credit Union

Senior Manager overseeing social media strategy for Navy Federal, integrating it with organizational marketing objectives. Leading multiple teams to enhance brand awareness and reputation.

Posted 7/2/2026full-timeVienna • Virginia • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Sets the strategic vision for the company’s social media presence, integrating it with broader marketing, communications, and business objectives.
Oversees multiple teams and cross-functional initiatives to drive brand awareness, audience growth, and reputation management.
Champions innovation, governance, and performance excellence across all platforms.
Acts as a senior representative of the brand in digital, media, and public-facing environments.
Generally, reports to AVP or other functional executive.

Requirements

What you’ll need

College/university degree and 10+ yrs work experience; 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
Expertise in developing enterprise-wide data strategies that encompass data governance, quality, and accessibility to drive analytics initiatives.
Proven track record in collaborating with various departments (e.g., IT, Marketing, Finance) to leverage data insights across the organization.
Expertise in advanced social media techniques.
Exceptional ability to present complex analytical findings to senior executives and key stakeholders in a clear and impactful way.
Proven ability to lead, inspire, and manage diverse teams, fostering a collaborative culture.
Ability to develop, implement, and assess long-term strategies that align with organizational goals.
Strong analytical thinking and problem-solving capabilities to address complex business challenges.
Exceptional verbal and written communication skills to interact effectively with executives, stakeholders, and teams.
Expertise in leading teams through organizational change while maintaining productivity and morale.
Ability to make informed, timely decisions that consider short- and long-term impacts on the organization.
Proven ability to coach and develop team members to enhance their skills and career growth.
Bachelor’s Degree in Marketing, Communications, or the equivalent combination of education, training or experience.
Desired Qualifications: Master’s Degree in related field or equivalent combination of training, education and experience.

Benefits

Comp & perks

Competitive pay
Generous benefits and perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Data Strategy DevelopmentAnalytics InitiativesSocial Media ManagementPerformance ExcellenceGovernance Frameworks

Soft Skills

Exceptional Communication SkillsCollaborative Culture FosteringCoaching and DevelopmentDecision-MakingPresentation Skills

Certifications

Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsMaster’s Degree in Related Field