PR & Social Media Strategist

Instructional Empowerment

PR & Social Media Strategist at Instructional Empowerment focusing on K-12 schools. Building visibility through grassroots campaigns and engaging local media.

Posted 7/18/2026full-timeRemote • Florida, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in K-12 communications and public relations, with a strong ability to create compelling content and build relationships with media outlets. Proven track record in executing outreach strategies and securing media placements that drive visibility and engagement.

Highest-signal resume keywords

K-12 FluencyPublic Relations ExperienceContent CreationMedia Relationship BuildingOutreach Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Press Material WritingBlog Content CreationSocial Media CopywritingCustomer InterviewingTestimonial DevelopmentCase Study WritingBacklink AcquisitionOutreach Pipeline ManagementReporting and TrackingGrassroots Campaign Execution

Soft Skills

Highly OrganizedDetail-OrientedEntrepreneurial MindsetHigh EnergyFast-Moving

Industry Keywords

Education Trade PressLocal NewsCommunity OutletsCustomer AdvocacyMedia PitchesSocial Media AdvocacyGrassroots CampaignsBrand AdvocacyCustomer-Centered StoriesVisibility Wins

About the role

Key responsibilities & impact

Personally write press materials, media pitches, blog content, and social copy built around customer and implementer stories
Conduct customer interviews and turn them into authentic testimonials and short case studies
Build relationships with local and regional publications — district newsletters, local news, education trade press, and community outlets
Pitch and secure customer-centered stories, interviews, and podcast placements
Proactively secure backlinks and website links back to Instructional Empowerment through guest posts, partner mentions, and district relationships
Design and drive a social media advocacy strategy for customers and implementers
Build and maintain a repeatable outreach pipeline, tracking placements, links, and relationships across every business unit
Report quick-win results on a regular cadence and keep an organized, visible system of progress
Partner closely with Product Marketing Managers and the Social Media Specialist

Requirements

What you’ll need

K-12 fluency, required
Several years of relevant PR, communications, or advocacy experience
Concrete, specific examples of past work: helping a company start a movement, activating brand advocates, or running a successful grassroots campaign for a product
An exceptional writer who can produce accurate, polished copy quickly and in volume
Demonstrated success building relationships with local or regional media, districts, or partners for coverage and links
Highly organized and detail-oriented
Entrepreneurial and process-minded, able to build and run a repeatable outreach pipeline solo
High energy and fast-moving, with a bias toward quick, visible wins over slow-building national campaigns

Benefits

Comp & perks

Multiple medical plan options, including a 100% employer-paid health plan
HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans
Company-paid dental, vision, life, STD, and LTD coverage
15 days of PTO available in your first year of employment
8 paid holidays, plus 2 floating holidays
401(k) with a 4% company match