Instructional Empowerment

Learning and Development

• Communicate and implement high quality teaching actions across a District
• Facilitate large professional development workshops with high accountability to participant learning outcomes
• Assist leaders in action planning and school improvement through data analysis
• Conduct onsite professional learning sessions and small group coaching/instructional rounds
• Provide virtual sessions and small group instruction on using the iObservation tool for data collection

Professional Development Facilitator

Product Marketing

• Lead go-to-market strategy for new and existing products
• Define ICPs, buyer personas, and district decision drivers
• Develop clear, differentiated messaging and product narratives
• Align positioning across Product, Sales, and Marketing to support revenue growth
• Identify expansion and cross-sell opportunities
• Create high-impact sales tools including decks, case studies, battlecards, ROI narratives, and board-ready materials
• Turn complex product concepts into simple, persuasive, story-driven messaging
• Strengthen sales effectiveness by improving messaging, storytelling, and collateral using win/loss insights
• Conduct voice-of-customer research (interviews, surveys, win/loss analysis)
• Translate insights into messaging, positioning, and product recommendations
• Monitor competitive landscape and market trends
• Analyze pipeline, win rates, conversion, and adoption metrics
• Optimize go-to-market effectiveness based on data
• Support revenue growth and market expansion strategies

Product Marketing Manager

Business Development Rep

• Build relationships with superintendents, principals, and district leaders
• Lead consultative conversations around teacher & leader evaluation systems
• Manage a pipeline from first conversation through signed partnership
• Deliver virtual and in-person presentations to education leaders
• Collaborate with internal teams to refine offerings and messaging

Business Development Specialist, K–12 Teacher & Leader Evaluation Systems

Performance Marketing

• Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events
• Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities
• Track, analyze, and report on marketing performance (leads, MQLs, pipeline)
• Collaborate with Subject Matter Experts (SMEs), sales and leadership to align marketing initiatives with business objectives

Professional Development Facilitator

Product Marketing Manager

Business Development Specialist, K–12 Teacher & Leader Evaluation Systems

Demand Generation Manager – Growth Marketing Manager