Social Media Manager

ŌURA

Social Media Manager at Oura developing social strategy and content production across key platforms. Building employee advocacy and enhancing executive and scientific voices in storytelling.

Posted 7/14/2026full-timeRemote • Iowa, Mississippi, New York, South Dakota, Vermont, Virginia, West Virginia, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $119,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies, particularly on LinkedIn, while effectively translating complex topics into engaging content. Proven ability to collaborate across teams and manage employee advocacy programs to enhance thought leadership and brand presence.

Highest-signal resume keywords

Social Media StrategyContent CreationEmployee Advocacy Program DevelopmentCross-Functional CollaborationStrong Writing and Storytelling Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyShort-Form Video EditingProgram DevelopmentWorkflow OptimizationNarrative Development

Soft Skills

Strategic ThinkingCollaborationStakeholder ManagementAdaptabilityCommunication

Tools & Technologies

LinkedInAI ToolsContent Management SystemsVideo Editing Software

Industry Keywords

HealthcareConsumer TechnologyThought LeadershipBrand EngagementHuman Performance

About the role

Key responsibilities & impact

Build Oura’s Social Strategy & Thought Leadership Presence
Develop and execute Oura’s LinkedIn and broader social strategy across brand, clinical, scientific and commercial narratives
Identify key storylines, perspectives, and insights that position Oura as a leader in health, longevity, and human performance
Translate complex topics into accessible, engaging content that resonates with both consumer and professional audiences
Ensure consistency in voice and quality while allowing for authentic expression from individual contributors
Develop and Scale an Employee Advocacy System
Build and operationalize Oura’s employee advocacy program across executives, scientists, and commercial leaders
Create frameworks, templates, and workflows that enable consistent, high-quality posting across individuals
Partner with stakeholders to identify priority voices and support them in developing their presence
Explore tools and AI-enabled workflows to streamline content creation and participation at scale
Track participation, engagement, and content performance to continuously refine the program
Create a Cohesive Content System
Design and implement a content system that captures and packages insight from internal teams - science, product, leadership, and commercial - into ongoing thought leadership and campaign content
Balance planned content with responsive opportunities, ensuring the team can move quickly without losing focus
Partner with Creative to develop formats and templates that elevate quality while enabling scale
Collaborate Across Teams to Drive Alignment and Impact
Partner closely with the Director of Social Media & Influencers to align commercial and consumer strategies
Work cross-functionally with Commercial, Science, Creative, and Marketing teams to ensure clarity and consistency
Provide guidance to internal stakeholders on best practices for social participation and thought leadership
Bring insights back into the organization, helping inform broader strategy and storytelling
Manage relationships with external agencies and freelance partners, ensuring their output aligns with Oura's voice, quality standards, and content strategy

Requirements

What you’ll need

5–8 years of experience in social media, content strategy, or thought leadership, ideally within a consumer, healthcare, or technology company
Experience working with executives, subject matter experts, or cross functional teams to develop external-facing content
Strong writing and storytelling skills, with the ability to translate complex topics into clear, engaging narratives
Hands-on content creation experience, including short-form video editing (e.g., Reels, TikTok, LinkedIn video) - this is not purely a strategy role, and the ability to shoot, edit, and ship content personally is important
Experience building or scaling programs, systems, or workflows (employee advocacy experience is a strong plus)
Understanding of LinkedIn and other platforms as channels for influence, credibility, and professional engagement
Ability to balance strategic thinking with hands-on execution in a fast-moving environment
Strong cross-functional collaboration skills and comfort working with diverse stakeholders
Familiarity with AI tools or interest in leveraging them to scale content creation is a plus

Benefits

Comp & perks

Competitive salary
Health, dental, vision insurance, and mental health resources
An Oura Ring of your own during your tenure
20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off *prorated
Paid sick leave