Digital and Social Media Strategist – Health Sciences, Medicine Communications, Marketing

WVU Online

Digital and Social Media Strategist serving as a strategic partner within WVU Health Sciences. Creating high-impact digital content and managing multi-channel strategies for the university.

Posted 6/5/2026full-timeMorgantown • Virginia, West Virginia • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Creating social media and digital content.
Actively engage on social media accounts to enhance reputation and build relationships with key audiences.
Shoot and edit high-quality videos and photographs for social media and other marketing/branding efforts.
Architect, build, and manage responsive HTML emails.
Produce comprehensive monthly and quarterly web and social analytic reports.
Leverage competitive intelligence and reporting to drive future strategy.
Manage daily operations across all social media platforms.
Work closely with the Health Sciences Communications and Marketing team and across units.

Requirements

What you’ll need

Bachelor's degree in journalism, communications, public relations, English, or a related field required.
A minimum of two (2) years of experience in a combination of the following: Social media management, Marketing, Digital content creation.
Professional proficiency in HTML email design, as well as audio, video, and photography production experience preferred.
Experience in an academic medical center or higher education preferred.
Relational Skill: Skill in establishing and maintaining cooperative working relationships with faculty, staff, students, and diverse groups across the University and WVU Medicine.
Valid driver’s license as local and regional travel may be required.

Benefits

Comp & perks

37.5-hour work week
13 paid holidays
24 annual leave days per year
18 sick days per year
A range of health insurance and other benefits
401(a) retirement savings with 6% employee contribution match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementdigital content creationHTML email designvideo productionphotography productionweb analyticscompetitive intelligencereporting

Soft Skills

relationship buildingcooperative working relationships

Certifications

Bachelor's degree