Sales Development Rep

• Conduct outbound prospecting to identify and engage with potential clients.
• Manage high-volume outreach through cold calling, professional networking, and email campaigns.
• Qualify leads by understanding their business needs and assessing alignment with our solutions.
• Schedule discovery calls and meetings for the senior sales team.
• Maintain accurate records of all activities and lead statuses in our tracking systems.
• Meet or exceed monthly targets for qualified appointments and pipeline contribution.

Sales Development Representative

• Actively engage our prospective customers to identify new opportunities for CrowdStrike over the phone
• Discover and drive new business opportunities within the assigned region.
• Conduct high level discovery calls with the C-suite and their VPs.
• Become a cyber security expert and thought leader.
• Collaborate with marketing to execute on a successful go-to-market strategy.
• Become an insider within the Cyber Security Industry and become an expert at expert of CrowdStrike products.

• Prospect and qualify potential customers through proactive outreach via calls, emails, and social media.
• Understand the needs and challenges of prospects to effectively communicate the value proposition of our solutions.
• Collaborate closely with sales and marketing teams to develop effective lead generation strategies.
• Schedule meetings and product demonstrations for the sales team.
• Maintain accurate records of all sales activities and customer interactions in CRM system.

• Outbound calls to potential B2B clients to introduce company services and solutions
• Generate and qualify leads through structured conversations
• Achieve a minimum of 120 minutes of daily talk time
• Book qualified meetings and demos for the sales team
• Understand client requirements and position relevant SaaS or digital solutions
• Maintain accurate records of calls, leads, and follow-ups in CRM
• Follow up with prospects to nurture and move them through the sales funnel
• Meet daily and weekly targets for calls, lead generation, and meeting bookings.

• Proactively identify and map out potential customers who are large and well-known app developers
• Conduct in-depth market research to define target audiences and key decision-makers
• Craft personalized outreach messages via LinkedIn, email, and calls to generate interest and schedule meetings
• Maintain a high volume of outbound activity (e.g., emails, calls, LinkedIn messages) while focusing on quality engagement
• Develop and maintain strong relationships with prospects by understanding their strategy, needs, challenges, and budgets to assess product relevance
• Analyze market trends, competitor activities, and customer needs to refine outreach strategies
• Keep company CRM tools up to date and ensure records are well maintained

• Your #1 goal and priority – To create pipeline (opportunities) for our Country Manager - Sales so they can close deals.
• Prospect & Outreach – Connect with our ideal customer profiles (ICPs) and connect via email, LinkedIn, calls and at events.
• Qualify Leads – Use BANT (Budget, Authority, Need, Timing) to qualify the opportunity.
• Book Sales Meetings – Secure discovery calls, meetings and demos.
• Engage Inbound Leads – Respond quickly to website inquiries, webinar sign-ups, and marketing leads.
• Use AI & Automation – Leverage tools like LinkedIn Sales Navigator, HubSpot, or Lusha for efficiency.
• Consistently Hit KPIs – Reach your KPI goals and track your activities in Hubspot (calls, emails, meetings booked).

Sales Development Representative, India

• This is a Player-Coach role. You will be hands-on, and while not 100% dedicated to pipeline creation, you will have pipeline and QSO targets to meet as your primary responsibility.
• Coach and manage a small team of SDRs to successfully grow, develop and achieve the targets outlined by APJ Sales Leadership.
• Work with the local Sales team and the APJ Sales Development Leader on an assigned territory to qualify, develop, and mature marketing-supplied leads and self-created leads, which will result in high-quality sales opportunities for Sophos Sales Reps and/or Sophos Partners.
• Ensure the team and you as a participant meet and/or exceed daily and monthly performance targets for the number of outbound calls, qualified leads passed and pipeline contribution at an individual and team level.
• Ensure all sales leads from marketing-driven campaigns are qualified and passed through Sophos’ CRM system as per the APAC lead management process as efficiently as possible.
• Build strong relationships with all sales teams, including Channel, Commercial, and Enterprise Sales. Ensure these relationships are nurtured and productive.
• You will be a key resource for new starters’ onboarding, ensuring appropriate training, mentoring and coaching is available for all India SDRs and tracking execution against the development plan.
• Provide weekly & monthly reporting to the APJ Sales Development Leader and others on individual and team performance against targets.
• Partner with ASEAN Marketing Managers to identify and execute strategic call downs and other direct campaign activities.
• Work with in-region sales & technical managers and in-country SDRs to ensure they are effectively trained on all products and understand and use APJ SDR best practices for operational efficiency and overall success.
• Work with Marketing Operations, Sales Operations and IT to enhance processes and systems (E.g. SFDC enhancements) to support smooth lead and opportunity handling processes for SDRs, Sales and Sophos Partners.
• Proactively obtain program feedback and initiate plans in response to opportunities for improvement.
• Participate in the review and enhancement of Sales Development processes and practices.
• Manage individual team member performance and team productivity. Regularly evaluate individual employee job performance through 1 on 1 meetings and call shadowing, providing constructive suggestions for improvement and rewarding accomplishments.

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Sales Development Representative

Sales Development Representative

Sales Development Representative

Sales Development Representative

Sales Development Representative

Sales Development Representative, India

Team Lead, Sales Development