SEO Marketing

• Organic & AI Discoverability Strategy: Own the query and topic map for RevenueCat – what our audience searches for and asks AI engines about, where we should show up, and where we're missing. Set the strategy for winning organic search and answer-engine visibility (SEO and AEO/GEO), and own the traffic outcome however it gets made.
• Creating & Commissioning Discovery Content: Create the content built to be found – and where it's better made by others, commission it through the right people. Own the brief and the outcome; make sure the piece actually ranks and gets cited.
• Optimizing the Whole Property: This is much more than blogs. Work across product pages, new landing pages, documentation, YouTube, and existing content to make RevenueCat more discoverable – partnering with product marketing, docs, and engineering, and directing technical SEO support where needed.
• Winning the AI-Answer Layer: Own how RevenueCat shows up when developers and founders ask LLMs about our space. Monitor what the models say, structure our content and data to be cited, and treat "the LLM stopped recommending us" as a problem worth fixing. Draw on RevenueCat's proprietary data (via the Insights & Research manager) as a discovery weapon.
• Shared Responsibilities: Contribute to cross-functional campaign and launch comms as part of a collaborative content team, and bring an organic-growth lens to the content everyone else is producing. Flag content worth amplifying on social and post your own discovery content where relevant. Like everyone on the team, you’ll pitch in on shared work when needed.

Content Marketing Manager, Organic Growth – SEO, AEO

• Lead content-led SEO strategies and roadmaps aligned with client objectives, audience needs and commercial priorities.
• Act as a trusted senior contact for clients, turning complex search and content insight into clear recommendations, decisions and next steps.
• Set priorities across multiple content workstreams, providing constructive challenge and pushback when requests, timings or scope create delivery risk.
• Translate strategy into practical delivery plans, briefs and workflows, coordinating internal specialists, client teams, writers, freelancers and external partners.
• Lead content audits, keyword and topic research, competitor analysis, content-gap analysis and on-page optimisation.
• Shape editorial and e-commerce content programmes, including category and product landing pages, evergreen content, campaign content and localisation.
• Review and quality-assure briefs, copy and recommendations so outputs are accurate, useful, on-brand and optimised for search.
• Define content measurement frameworks and use performance data to improve priorities, recommendations and future activity.
• Work closely with technical SEO, digital PR, data, creative, media and client teams to make content SEO part of an integrated marketing approach.
• Apply AI-enabled workflows responsibly to research, briefing, optimisation and quality assurance, while maintaining strong editorial judgement.
• Stay current on UK search behaviour, Google developments, AI-led discovery and generative search, translating change into practical client action.
• Mentor managers and junior team members, raise delivery standards and contribute to the development of Jellyfish content SEO products and ways of working.

Senior SEO Content Manager

• Support Retail journey teams in delivering excellent customer experiences
• Provide market-leading search and GEO analysis and support
• Actively contribute to the wider SEO and GEO strategy
• Engage with stakeholders and support their projects

SEO and GEO Experience Manager

• Be the technical SEO lead for a team of seven writers.
• Conduct technical SEO audits (site architecture, crawling, indexation, Core Web Vitals, schema, internal linking, etc.).
• Research, test, and implement new strategies to improve both SEO and AI search visibility (GEO/AEO).
• Conduct regular reporting on rankings, AI citations, CTR, and other key metrics, with recommendations for re-optimization.
• Build AI-assisted workflows for content production, SEO analysis, and reporting.

Senior Technical SEO Specialist

• Own the strategy across SEO, AI, and content, ensuring it is aligned with business revenue targets and the Virgin brand voice
• Act as the senior expert for organic performance, partnering with Trading and Commercial teams to embed SEO thinking into product launches and seasonal trading cycles
• Lead, develop, and grow a high-performing team of specialists, while managing external agencies to ensure they deliver maximum strategic value
• Drive organic revenue growth (YoY and vs forecast)
• Improve traffic growth and search visibility across priority categories
• Oversee content effectiveness (engagement, conversion, assisted revenue)
• Partner with Product and Tech teams to lead the technical roadmap (crawlability, indexation, Core Web Vitals, and Schema)
• Own the organic reporting suite (GA4, Looker Studio), translating complex data into simple, decision-driving insights for senior stakeholders

Head of SEO, AI & Content

• SEO & GEO Content Production: Write and edit compelling, search-optimised copy across a range of online formats — targeting both traditional search rankings and visibility within AI-generated responses and featured snippets.
• Internal SEO Authority: Serve as the resident SEO and GEO expert for the wider copy team. Be the first point of contact for colleagues with questions on keyword usage, search intent, content structure, metadata, or emerging trends in generative engine optimisation.
• AI-Assisted Workflow: Use Claude and other AI tools as a core part of your content production process.
• Peer Review & Quality Guidance: Review copy produced by other writers for SEO and GEO compliance, providing clear, constructive feedback.
• Brand Voice & SEO Balance: Ensure optimised content never comes at the expense of readability, brand consistency, or genuine reader value.
• Staying Current: Keep pace with developments in SEO, GEO, and AI-assisted content — from algorithm updates and SERP feature changes to shifts in how large language models surface and cite content.
• Client Retention: Build strong working relationships with existing SEO and GEO client services teams and clients.
• New Business Support: Contribute your expertise to new business pitches and proposals.
• Onboarding & Knowledge Transfer: Support the onboarding of new SEO and GEO clients.

Lead Copywriter, SEO, GEO

• Lead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day execution
• Set priorities and oversee delivery of SEO/AEO initiatives across on-page, technical, and off-page workstreams in partnership with Global Marketing and key stakeholders
• Influence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption
• Develop and deliver executive-level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations
• Define and lead Gartner’s SEO/AEO strategy aligned to business priorities
• Lead the adoption and scaling of AEO best practices and frameworks
• Identify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency
• Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations
• Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights
• Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance

Director, SEO

• Act as the primary day-to-day contact for all external SEO agencies, providing clear briefs, direction and feedback.
• Develop and maintain an SEO strategy that reflects the multi-domain, multi-location nature of the business.
• Drive offsite strategy: link acquisition, digital PR, brand authority and third-party presence.
• Champion content as an SEO lever: brief and evaluate content strategies that serve both traditional search and emerging AEO/GEO demand (AI-generated answers, featured snippets, entity coverage).
• Ensure redirect strategy, canonical structures, metadata and crawl configurations are correctly implemented pre- and post-migration.
• Own SEO reporting: build and maintain dashboards that give clear visibility of organic performance across the estate.
• Manage multiple concurrent SEO workstreams across the practice portfolio, prioritising effectively under competing demands.
• Collaborate with internal teams including Digital, Web Development and Marketing on cross-functional initiatives.

Interim SEO Manager

• Own the technical SEO programme end-to-end: crawl architecture, indexation strategy, Core Web Vitals, structured data, and site health monitoring across all MPB markets.
• Lead the P&E relationship for organic search: write technically precise tickets, own requirements through sprint delivery, and validate implementations against expected search outcomes.
• Build and maintain the team's measurement infrastructure (GSC, GA4, rank tracking) and ensure reporting accurately reflects organic performance across markets and segments.
• Conduct deep-dive technical audits and translate findings into prioritised, developer-ready briefs with clear business impact rationale.
• Monitor algorithm updates, crawl behaviour changes, and Core Web Vitals shifts; assess impact on MPB and brief the team proactively with recommended responses.
• Lead analysis of competitor technical strategies and GEO optimisation signals, forming and defending original points of view.
• Act as deputy to the Head of Organic Growth: run team standups, sprint rituals, and cross-functional conversations in their absence with full operational ownership

Senior Technical SEO Manager

• Working closely with the SEO Manager to drive organic growth across a portfolio of international websites
• Collaborating with a central technical Product team alongside internal content and blog teams to ensure SEO best practices and recommendations are effectively implemented and prioritised
• Responsible for monitoring and improving keyword performance, identifying opportunities to increase organic visibility, and reporting on SEO results to key stakeholders across the business
• Opportunity to work cross-functionally with the Partnership & Communities Manager and Blog & Learn Manager
• Helping to shape and maximise the impact of PR and content campaigns through SEO insights, implementation, and knowledge sharing

SEO Specialist – 12 month FTC

• Build and own the annual content plan across both websites and digital channels (web and social)
• Write compelling, original copy - blogs, landing pages, advertorials - that serves both readers and search engines
• Build and edit pages in WordPress, working within existing templates and improving page structure
• Brief designers on infographics, social posts and visual content; partner with compliance to keep all copy within regulatory guidelines
• Set organic traffic targets, build reports in GA4 and Search Console, and track performance against them
• Monitor AI mentions - tracking whether Memoria appears as a cited source in LLM-generated answers

Senior SEO Content Strategist

• Lead and develop SEO and GEO strategies for clients
• Collaborate with creative and media teams
• Measure effectiveness of strategies and make improvements

SEO & GEO Strategy Director

• Core SEO support
• Support day-to-day SEO activity, including: On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
• Updating and improving existing content to increase visibility, rankings and engagement
• Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
• Writing, editing and optimising high-quality SEO content in English, including landing pages and blog articles, based on keyword research, content gaps and user needs.
• Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
• Learning how emerging discovery platforms impact SEO and applying relevant best practices
• Monitoring changes in user behaviour and supporting the identification of new SEO opportunities
• Support the implementation of technical SEO improvements, such as: Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
• Working with the SEO Manager and engineers to help prioritise and validate fixes.
• Collaborate closely with other teams to maximise organic performance: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media

Senior SEO Executive

• Own the Global Web Content Experience
• Own end-to-end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance
• Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals
• Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits
• Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies
• Optimize how World Fuel appears across search engines (Google, Bing), AI-driven platforms (e.g., ChatGPT, Gemini, Copilot), and regional search engines (e.g. Google Maps).
• Drive on-site and technical SEO improvements, including metadata, schema, internal linking, optimized structured content, and site performance
• Design and execute a digital PR and off-site content strategy
• Strengthen brand authority across: Third-party platforms, Industry publications, Partner ecosystems
• Ensure consistent and credible brand representation beyond owned channels
• Partner with development teams to improve site speed, scaling, mobile experience, and technical SEO implementation
• Work with analytics, CRM, and paid media teams to align content with broader marketing strategies
• Support A/B testing and conversion optimization initiatives
• Establish and maintain content governance standards and SEO best practices across global teams
• Provide training and guidance to marketing and content stakeholders on publishing, SEO, and content quality
• Monitor performance, analyze trends, and deliver actionable insights to improve engagement and search visibility
• Contribute to CMS enhancements, re-platforming initiatives, and digital roadmap prioritization

Digital Content Lead, SEO, Web Strategy

• Improve the technical, content and conversion foundations of the Intelance website
• Carry out technical SEO audits and implement fixes directly where possible
• Set up and improve Google Search Console, GA4 and conversion tracking
• Review crawlability, indexation, sitemaps, robots.txt, redirects, broken links, canonical tags and internal links
• Implement and validate schema markup, including Organisation, Service, Article, FAQ, Breadcrumb and Person schema where appropriate
• Build and improve WordPress/Elementor service pages, landing pages and article templates
• Improve page speed, Core Web Vitals, mobile usability and image optimisation
• Support the creation of high-quality service pages for Cyber Essentials, Cyber Essentials Plus, ISO 27001, AI Governance and Enterprise Architecture
• Support keyword research, competitor page reviews and search-intent analysis
• Create content briefs and long-form first drafts where needed
• Improve conversion copy, page headlines, call-to-action sections, enquiry prompts and FAQ sections
• Improve website design polish, readability, spacing, visual hierarchy and mobile layouts
• Set up or improve website forms, lead source tracking and basic CRM/enquiry tracking
• Produce simple monthly reports showing what changed, what improved, what still needs fixing and what should be prioritised next
• Work directly with the founder to turn expert input into clear, credible and commercially useful website content

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