Lead Copywriter, SEO, GEO

Inspired Thinking Group (ITG)

Lead Copywriter role focusing on SEO & GEO within a creative team. Producing high-quality, optimised content for a range of high-profile clients.

Posted 6/29/2026full-timeBirmingham • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

SEO & GEO Content Production: Write and edit compelling, search-optimised copy across a range of online formats — targeting both traditional search rankings and visibility within AI-generated responses and featured snippets.
Internal SEO Authority: Serve as the resident SEO and GEO expert for the wider copy team. Be the first point of contact for colleagues with questions on keyword usage, search intent, content structure, metadata, or emerging trends in generative engine optimisation.
AI-Assisted Workflow: Use Claude and other AI tools as a core part of your content production process.
Peer Review & Quality Guidance: Review copy produced by other writers for SEO and GEO compliance, providing clear, constructive feedback.
Brand Voice & SEO Balance: Ensure optimised content never comes at the expense of readability, brand consistency, or genuine reader value.
Staying Current: Keep pace with developments in SEO, GEO, and AI-assisted content — from algorithm updates and SERP feature changes to shifts in how large language models surface and cite content.
Client Retention: Build strong working relationships with existing SEO and GEO client services teams and clients.
New Business Support: Contribute your expertise to new business pitches and proposals.
Onboarding & Knowledge Transfer: Support the onboarding of new SEO and GEO clients.

Requirements

What you’ll need

Proven experience as a senior SEO copywriter, ideally within an agency environment across multiple client accounts
Deep, up-to-date knowledge of on-page SEO: keyword research, search intent mapping, heading hierarchy, metadata, internal linking, E-E-A-T, and structured data principles
Emerging understanding of GEO (Generative Engine Optimisation) and how to structure content for visibility in AI-generated responses
Hands-on experience using AI writing and workflow tools, particularly Claude as part of a production process, not just as a curiosity
Exceptional writing and editing skills, with the confidence to work across diverse brand voices and content formats
A natural communicator who can explain technical SEO concepts to non-specialist colleagues and clients clearly
Confident contributing to client conversations, pitches, and new business environments
A portfolio demonstrating strong, results-driven SEO content alongside brand-led copywriting

Benefits

Comp & perks

Time off that works for you — 25 days' holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving to your favourite charities.
Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Keyword ResearchSearch Intent MappingMetadata ManagementInternal LinkingE-E-A-T PrinciplesStructured Data PrinciplesGenerative Engine OptimisationContent StructureSEO Compliance ReviewContent Editing

Soft Skills

Natural CommunicationConstructive FeedbackRelationship BuildingConfidence in Client InteractionsAdaptability to Brand Voices