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Head of SEO, AI & Content
Virgin Experience DaysHead of SEO, AI & Content at Virgin Experience Days driving organic growth strategy across SEO performance, AI-readiness, and content creation.
About the role
Key responsibilities & impact- Own the strategy across SEO, AI, and content, ensuring it is aligned with business revenue targets and the Virgin brand voice
- Act as the senior expert for organic performance, partnering with Trading and Commercial teams to embed SEO thinking into product launches and seasonal trading cycles
- Lead, develop, and grow a high-performing team of specialists, while managing external agencies to ensure they deliver maximum strategic value
- Drive organic revenue growth (YoY and vs forecast)
- Improve traffic growth and search visibility across priority categories
- Oversee content effectiveness (engagement, conversion, assisted revenue)
- Partner with Product and Tech teams to lead the technical roadmap (crawlability, indexation, Core Web Vitals, and Schema)
- Own the organic reporting suite (GA4, Looker Studio), translating complex data into simple, decision-driving insights for senior stakeholders
Requirements
What you’ll need- Significant experience leading SEO/Content functions, ideally in high-SKU e-commerce or travel/leisure environments
- A "content-first" mindset with proven experience in digital storytelling and managing end-to-end content lifecycles
- Deep expertise in technical SEO (Schema, Site Architecture) and a sophisticated understanding of AI/LLM search algorithms
- Comfortable owning a revenue target and articulating the ROI of organic investment to non-marketing stakeholders
- Expert knowledge of Search Console, Screaming Frog, SEMrush/Ahrefs, GA4, and Looker Studio
- Able to operate at a high strategic level while remaining happy to execute hands-on tasks to get the job done
- Ability to break down silos and work seamlessly with Tech, Product, and Trading teams
- Passionate about staying ahead of industry change and driving a culture of continuous testing and learning
Benefits
Comp & perks- 25 days holiday plus bank holidays, with the option to buy or sell up to 2 days each year
- Flexi-working hours around our core 10-4, so your day works for you (8.5 hours per day)
- Access to an award-winning employee assistance programme
- Health Plan cover (plus family add-ons) with cash back for a variety of health & wellbeing costs
- Cycle to Work and Electric Vehicle schemes (post probation)
- Company pension (5% you, 3% us) after 3 months
- Discretionary bonus and life assurance after probation
- 2 volunteer days each year
- Free breakfast when in the office
- Personal re-loadable multi-choice gift card (topped up on your birthday, lifetime milestones and internal celebrations)
- Yearly £150 experience voucher
- Discounts on experiences and across the Virgin Group
- Refer a Friend bonus and generous team celebrations throughout the year
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Technical SEOContent Lifecycle ManagementDigital StorytellingSearch ConsoleGA4Looker StudioScreaming FrogSEMrushAhrefsSchema
Soft Skills
Team LeadershipStrategic ThinkingCollaborationCommunicationAdaptability