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Senior SEO Executive
ElderSenior SEO Executive supporting the SEO Manager in growing elder.org’s organic performance. Collaborating with teams to enhance discoverability and engagement across various platforms.
About the role
Key responsibilities & impact- Core SEO support
- Support day-to-day SEO activity, including: On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
- Updating and improving existing content to increase visibility, rankings and engagement
- Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
- Writing, editing and optimising high-quality SEO content in English, including landing pages and blog articles, based on keyword research, content gaps and user needs.
- Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
- Learning how emerging discovery platforms impact SEO and applying relevant best practices
- Monitoring changes in user behaviour and supporting the identification of new SEO opportunities
- Support the implementation of technical SEO improvements, such as: Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
- Working with the SEO Manager and engineers to help prioritise and validate fixes.
- Collaborate closely with other teams to maximise organic performance: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media
Requirements
What you’ll need- A solid understanding of SEO best practices, including content creation and technical SEO optimisations
- Proven experience writing and editing high-quality content in English for SEO purposes, with the ability to create content that aligns with user intent, brand tone and business goals
- Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them): Google Search Console Ahrefs, SEMrush or similar GA4 Screaming Frog
- Experience analysing performance data and turning insights into clear, prioritised recommendations
- Confidence running competitor analysis and identifying content or keyword gaps.
Benefits
Comp & perks- You’ll get your very own Mac, and if working from home, we can do a quick assessment to ensure you have everything you need - from screens and keyboards to a comfy office chair.
- At Elder, you can split your time between working remotely and from our HQ, and you can even work abroad for up to 30 days a year.
- We understand flexibility means a lot to people, and we'll always try to work with you where we can
- You’ll have access to free individual therapy and mental health support sessions via Vitality, and the chance to keep fit and beat the commuter crowds with our cycle to work scheme.
- We stock our kitchen with plenty of fruit and have unlimited tea, coffee and soft drinks to fuel you up for the day. Plus, we keep the beer fridge full for you to enjoy a drink at the end of a busy day at HQ.
- Whether you or your partner is having a baby, or you have decided to adopt, we give new mums an enhanced 12 weeks full maternity pay and dads 4 weeks at full pay.
- We all need a good break, so with Elder you’ll get 25 days off a year, plus bank holidays. If you don’t use them all up, you can carry some over to the next year too.
- Working in the care sector means we know the importance of getting our finances in shape for when we’re older. It’s why we help contribute towards your pension.
- You’ll have access to your own personal annual L&D budget, as well as daily opportunities to learn about real-life business in a disruptive scale-up, and grow and contribute beyond your role.
- Whether it’s down the pub after work, at your team’s sponsored quarterly social, or at an annual offsite Elder party, you’ll really get to know everyone at the company.
- From coffee and cinema tickets to phone contracts and Apple gadgets, our Perkbox discounts can help to make your money go a bit further.
- With a fully-flexible cycle-to-work scheme, you can avoid being squashed onto the tube and get the bike you want from the shop you want. For a leaner, greener way to work.
- As an Elder employee, you can earn bonuses each time you successfully refer a new member of the team.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOon-page optimisationkeyword researchcontent optimisationtechnical SEOcontent creationcontent editingperformance analysiscompetitor analysisuser intent
Soft Skills
collaborationindependencecommunication