Interim SEO Manager

Portman Dental Care

Interim SEO Manager responsible for SEO strategy and agency management for a dental group. Focused on multi-domain and technical SEO efforts to improve organic performance.

Posted 6/27/2026contractRemote • Cheltenham • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Act as the primary day-to-day contact for all external SEO agencies, providing clear briefs, direction and feedback.
Develop and maintain an SEO strategy that reflects the multi-domain, multi-location nature of the business.
Drive offsite strategy: link acquisition, digital PR, brand authority and third-party presence.
Champion content as an SEO lever: brief and evaluate content strategies that serve both traditional search and emerging AEO/GEO demand (AI-generated answers, featured snippets, entity coverage).
Ensure redirect strategy, canonical structures, metadata and crawl configurations are correctly implemented pre- and post-migration.
Own SEO reporting: build and maintain dashboards that give clear visibility of organic performance across the estate.
Manage multiple concurrent SEO workstreams across the practice portfolio, prioritising effectively under competing demands.
Collaborate with internal teams including Digital, Web Development and Marketing on cross-functional initiatives.

Requirements

What you’ll need

3–5 years of SEO management experience, in-house or agency-side.
Proven track record managing external SEO agencies: setting briefs, holding to account, driving results.
Strong technical SEO knowledge: crawl management, indexation, Core Web Vitals, structured data, redirects, log file analysis.
Experience working across multi-domain or multi-location website estates.
Local SEO expertise: GBP, map pack, local citations and proximity signals.
Solid offsite strategy experience: link building, digital PR, brand authority.
Understanding of content’s role in SEO – including AEO/GEO: featured snippets, entity optimisation, AI search visibility.
Strong reporting skills: GA4, Google Search Console, SEMrush/Ahrefs or equivalent.
Commercial acumen: ability to connect organic performance to business and revenue outcomes.
Experienced managing multiple projects and stakeholders concurrently.

Benefits

Comp & perks

Health insurance
Professional development opportunities
Paid time off
Flexible working arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEO managementtechnical SEOcrawl managementindexationCore Web Vitalsstructured dataredirectslog file analysislink buildingdigital PR

Soft Skills

communicationproject managementcollaborationprioritizationcommercial acumen