Portman Dental Care

Performance Marketing

• Act as the primary day-to-day contact for all external PPC agencies.
• Define KPIs, reporting cadences, and performance benchmarks for each agency relationship.
• Own the PPC retainer scope and ensure agency resource is deployed effectively against business priorities.
• Develop and maintain a PPC strategy that reflects the multi-account, multi-location structure of the business.
• Oversee campaign structure, bidding strategy, budget allocation, and audience targeting across the full account estate.
• Ensure campaigns are structured to capture demand across all relevant paid channels.
• Define and monitor conversion events at each stage of the patient enquiry journey.
• Liaise with internal teams to ensure lead volumes are matched to practice capacity and CRM workflows.
• Own PPC reporting: build and maintain dashboards that give clear visibility of paid performance across the estate.
• Take hands-on ownership of Meta (Facebook and Instagram) paid social campaigns.

Interim PPC Manager

SEO Marketing

• Act as the primary day-to-day contact for all external SEO agencies, providing clear briefs, direction and feedback.
• Develop and maintain an SEO strategy that reflects the multi-domain, multi-location nature of the business.
• Drive offsite strategy: link acquisition, digital PR, brand authority and third-party presence.
• Champion content as an SEO lever: brief and evaluate content strategies that serve both traditional search and emerging AEO/GEO demand (AI-generated answers, featured snippets, entity coverage).
• Ensure redirect strategy, canonical structures, metadata and crawl configurations are correctly implemented pre- and post-migration.
• Own SEO reporting: build and maintain dashboards that give clear visibility of organic performance across the estate.
• Manage multiple concurrent SEO workstreams across the practice portfolio, prioritising effectively under competing demands.
• Collaborate with internal teams including Digital, Web Development and Marketing on cross-functional initiatives.

Interim PPC Manager

Interim SEO Manager