Interim PPC Manager

Portman Dental Care

Interim PPC Manager at PortmanDentex managing paid search and PPC strategy for a dental group across the UK. Collaborating with agencies and optimizing campaigns to drive patient acquisition.

Posted 6/27/2026contractRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Act as the primary day-to-day contact for all external PPC agencies.
Define KPIs, reporting cadences, and performance benchmarks for each agency relationship.
Own the PPC retainer scope and ensure agency resource is deployed effectively against business priorities.
Develop and maintain a PPC strategy that reflects the multi-account, multi-location structure of the business.
Oversee campaign structure, bidding strategy, budget allocation, and audience targeting across the full account estate.
Ensure campaigns are structured to capture demand across all relevant paid channels.
Define and monitor conversion events at each stage of the patient enquiry journey.
Liaise with internal teams to ensure lead volumes are matched to practice capacity and CRM workflows.
Own PPC reporting: build and maintain dashboards that give clear visibility of paid performance across the estate.
Take hands-on ownership of Meta (Facebook and Instagram) paid social campaigns.

Requirements

What you’ll need

3–5 years of hands-on PPC management experience, in-house or agency-side.
Proven track record managing multi-account PPC estates at scale.
Strong experience with local PPC: geo-targeting, local intent and location-based campaign structures.
Experience in a regulated industry – healthcare sector experience particularly valued.
Solid understanding of lead management: multi-source attribution across forms, phone and chat.
Commercially driven – comfortable setting, tracking and reporting against KPIs and revenue-linked targets.
Strong reporting skills: Google Ads, GA4, Data Studio/Looker or equivalent dashboarding tools.
Able to define and communicate next best actions clearly from data – not just reporting backwards.
Experienced managing multiple projects and stakeholders concurrently, with strong ownership of deliverables.
Collaborative team player who can also work independently and at pace.

Benefits

Comp & perks

Equal opportunity employer
Value diversity, equity, and inclusion

ATS Keywords

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Hard Skills & Tools

PPC managementgeo-targetinglocal intentlocation-based campaign structureslead managementmulti-source attributionKPI trackingreportingdata analysiscampaign optimization

Soft Skills

collaborationcommunicationproject managementownershipcommercial awarenessindependenceadaptabilitystakeholder managementstrategic thinkingproblem-solving