Product Marketing

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Supporting key priorities across the sales and service organization
• Executing directly on high leverage needs
• Using Salesforce.com for reporting and metrics
• Making contributions to territory management and Salesforce.com improvements
• Collaborating closely with other teams

GTM Operations Analyst

• Architect with business partners
• Embed with stakeholders across Revenue Operations, Sales, Marketing, Channel Partners, and Finance to diagnose operational challenges using first-principles thinking
• Translate growth strategy and identified gaps into re-designed processes across core GTM workflows including forecasting, pipeline management, quote-to-cash, planning, sales enablement, and partner operations
• Design outbound motion infrastructure including sequencing logic, territory and account prioritization, signal-based triggers, and rep-facing tooling that drives consistent, high-quality outbound execution at scale
• Evaluate our GTM tech stack (e.g., Salesforce, Gong, Clay, ZoomInfo, Looker) and define the future state to leverage AI-native tooling and drive greater GTM agility
• Design AI-enabled workflows that improve the speed, consistency, and quality of GTM execution
• Build tools and deploy modern AI capabilities to connect systems, automate tasks, and surface actionable intelligence without over-engineering
• Instrument GTM systems and architect the data flows that enable accurate pipeline analytics, forecasting, and planning
• Build integrations and feedback loops (e.g., win/loss signals, conversion, pipeline flow) that continuously improve the quality of inputs into processes and analytics models
• Own solutions end-to-end: design, build, test, iterate, and support
• Establish and enforce shared definitions, data standards, system-of-record hygiene, and workflow governance to improve behavior consistency, execution quality, and alignment across functions (e.g., RevOps, Sales, Enablement, Marketing, etc.)
• Reduce manual work through automation while improving signal quality, execution consistency, and operational reliability across GTM workflows
• Reduce tool sprawl, complexity, and process redundancy

Senior GTM Operations Engineer

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Director, GTM Productivity

• Own and evolve our narrative for public sector
• Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful
• Serve as the primary product marketing contact for compliance initiatives including FedRAMP
• Partner with the platform team to deliver product launches and releases to regulated audiences
• Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets
• Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries
• Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers

Product Marketing Manager – Regulated Industries

• Lead GTM strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions
• Partner with product management to develop GTM strategy, track KPIs, and co-manage pipeline and revenue across US and global markets
• Manage cross-functional execution of go-to-market programs, including collaboration with international teams (UK, Canada, Germany, India, South Africa)
• Drive market awareness through industry events, speaking engagements, and thought leadership, supported by market research and competitive analysis
• Diagnose client and prospect needs, translating into questions and use cases, architect the story and position to solve critical client marketing opportunities
• Apply AI and machine learning–driven insights to inform product positioning, audience strategy, and go‑to‑market decisions, with the ability to translate technical capabilities into clear, customer‑centric value stories
• Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report/synthesize results against KPIs

Senior Product Marketing Advisor – Marketing Solutions

• Design and execute an annual marketing plan and quarterly tactical plans for designated Tier 1 and 2 adoption states, creating collateral and messaging that aligns with the national plan, including customization as needed for the state market.
• Develop messaging framework for consistent product positioning and messaging that differentiates Great Minds and can be leveraged by all customer-facing teams.
• Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team.
• Ensure messaging consistency across all customer-facing materials communications.
• Work with the National Campaigns team and Regional Marketing Managers on integrated campaigns to support growth.
• Build and nurture strong relationships by working collaboratively with the math product team, content and editorial team, and other marketing team members.
• Partner closely with the Product Managers for math to communicate new product features and benefits to sales and works closely with sales to develop training, resources and tools that support selling.
• Work with the marketing events team and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferences.
• Strategize and work with design and web marketing teams to deliver compelling customer-facing marketing presentations, web pages, and collateral.
• Align campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messaging.
• Work with the digital marketing team on content for organic and paid social placements.
• Participate in market research projects to understand the national or state-level math curriculum landscape.
• Analyze industry trends and customer insights to inform product positioning and marketing strategies.
• Synthesize research to influence the product roadmap.

Manager, Product Marketing – Math

• Coordinate day-to-day operations across multiple user acquisition programs, ensuring vendor schedules, field team logistics, and store-level activation plans stay on track across a portfolio of concurrent launches.
• Track program performance using operational data, diagnose where results are falling short of targets, and work with program managers to course-correct quickly.
• Manage vendor and contractor relationships, including scheduling coordination, onboarding support, invoice tracking, and performance accountability.
• Get close to the work by spending time in stores alongside field teams, observing what's actually happening on the ground and bringing back the insights that make our programs better.
• Contribute to the design and iteration of new growth programs for early-stage stores.

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

• Support Sales Reps and Commercial Leadership in opportunity management, pipeline hygiene, and inspection cadences.
• Partner on FY26 account planning and capacity planning, including Pod and Primary Industry alignment.
• Support Sales Enablement refreshes across core opportunity management processes and quoting & contracting enablement.
• Contribute to Quote-to-Cash and Billing improvement initiatives by identifying process gaps and partnering with RevOps and FinOps teams.
• Support Sales Compensation (SIP) operations, including compensation plan administration, quarterly commission calculations, and supporting annual planning, partnering with Accounting, Finance, Legal, People, and Revenue Leadership teams.
• Support Clari platform adoption and execution, including: Joint Execution Plan (JEP) development and utilization, Quarterly, Monthly, and Weekly dashboarding and meeting cadences built within Clari, Adoption and optimization of Clari capabilities such as MEDDPICC scoring, Opportunity Score, and emerging Agentic AI features.
• Build scalable content, documentation, and repeatable processes to increase sales funnel effectiveness.
• Assist with automation and efficiency initiatives by identifying manual processes and bottlenecks across the GTM funnel and helping implement scalable solutions using existing and new tools.
• Serve as a cross-functional partner by translating business needs into operational and technical requirements and supporting rollout of new GTM capabilities.

• Develop a comprehensive technical understanding of Socure’s products, platform, and integrations.
• Analyze and document technical nuances, workflows, and architectures to articulate the "how" behind product functionality.
• Translate complex technical details into compelling, easy-to-understand narratives that resonate with both technical and business audiences.
• Craft messaging that highlights the unique power of Socure’s technology and the measurable impact on customers’ business outcomes.
• Conduct in-depth technical analysis of competitors’ products to identify strengths, weaknesses, and differentiation points.
• Develop competitive positioning strategies that showcase Socure’s superiority in the identity verification and fraud prevention market.
• Work closely with product managers to understand roadmaps, new features, and technical use cases to inform go-to-market strategies.
• Provide technical feedback and ensure market needs are being addressed during product development.
• Create in-depth technical enablement materials for sales, customer success, and partners, including solution guides, architecture diagrams, and FAQs.
• Lead technical workshops and trainings to ensure internal teams can articulate the product’s technical value effectively.
• Write and publish technical whitepapers, blogs, and case studies that demonstrate Socure’s innovation and leadership.
• Represent Socure in technical discussions with customers, partners, and at industry events.
• Scale quality and production of assets by leveraging AI tools like ChatGPT's Deep Research to enhance technical marketing materials.

Technical Product Marketing Manager

• Designing and delivering high-impact training programs for Sales and CSMs focused on the private practice medical vertical.
• Building playbooks and sales assets to empower teams to run high-velocity, high-efficiency deal cycles with doctors and practice managers.
• Conducting regular training experiments to deliver on key enablement metrics such as time-to-close, ramp time, and quota attainment.
• Using surveys, customer interviews, and deep research to determine the most effective sales and retention strategies for the segment.
• Developing the internal communication strategy to ensure the GTM team remains aligned on product updates and market shifts.
• Working closely with stakeholders across the company to further hone messaging for our customer-facing teams.

GTM Enablement Manager

• Build outbound playbooks and training for SDRs, with overlap for AEs and CSMs on shared outbound motions: prospecting by segment, messaging, objection handling, and sequence strategy
• Own SDR ramp - define what "Pipeline Ready" looks like at ElevenLabs and build the path to get there, including the SDR-to-AE progression track
• Keep the SDR team current on outbound stack updates, new ElevenLabs product releases, and AI tools that change how they prospect, so the team is always working with the latest

GTM Enablement – Outbound

• Design and execute an annual marketing plan and quarterly tactical plans for math products.
• Leads go-to-market planning and execution for new product launches and feature updates.
• Develop buyer journey map to inform product positioning and messaging that differentiates Great Minds, including case studies, presentation proposals, and testimonials from existing customers.
• Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team.
• Track and analyze data (through HubSpot, Salesforce, and Google Analytics) to gain insight into consumer behavior and apply findings in math marketing initiatives.
• Ensures messaging consistency across all customer-facing materials communications.
• Build and nurture strong relationships by working collaboratively with the math product team, including the Director of Product Management for math and math Product Managers.
• Partner closely with the Director of Product Management for math to communicate new product features and benefits to sales and works closely with sales to develop training, resources and tools that support selling.
• Work with the math content team, marketing events team, and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferences.
• Strategize with the Regional Sales Directors to develop and with the marketing team to deliver compelling customer-facing marketing presentations, web pages, and collateral.
• Align campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messaging.
• Work with the digital marketing team on content for organic and paid social placements.
• Participate in market research projects to understand the national or state-level math curriculum landscape.
• Analyze industry trends and customer insights to inform product positioning and marketing strategies.
• Synthesize research to influence the product roadmap.

See all jobs on JobTailor

Director, Enterprise Product Marketing

GTM Operations Analyst

Senior GTM Operations Engineer

Director, GTM Productivity

Product Marketing Manager – Regulated Industries

Senior Product Marketing Advisor – Marketing Solutions

Manager, Product Marketing – Math

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

GTM Operations Analyst

Technical Product Marketing Manager

GTM Enablement Manager

GTM Enablement – Outbound

Manager, Product Marketing – Math