Product Marketing

• Own the production of PMM content across HackerOne's product portfolio: sales decks, solution briefs, web copy, competitive comparisons, and field enablement materials
• Support messaging and positioning development by contributing research, drafts, and iteration based on feedback from senior marketers and field teams
• Coordinate cross-functionally on product launches, managing your own asset workstreams, tracking timelines, and flagging blockers early
• Conduct competitive and market research to keep the team current on the vulnerability management landscape and shifting buyer priorities
• Partner with sales and sales engineering to understand what's resonating in the field and translate those signals into sharper content
• Synthesize voice-of-customer inputs, from sales calls, partner engagements, win/loss data, and customer conversations, to sharpen positioning over time
• Collaborate with content, demand generation, and design to ensure PMM narratives carry through campaigns and programs
• Use AI tools to accelerate content production, market and competitive research, data synthesis, and analysis; this is an expected part of how the role operates, not an optional add-on

Product Marketing Manager

• Develop and execute a comprehensive go-to-market strategy for the public sector.
• Monitor and analyze market trends in the public sector.
• Support Public Sector revenue performance.
• Establish repeatable sales and partner motions.
• Build and implement the public sector operating model.
• Ensure a smooth end-to-end lifecycle from sale to implementation.
• Support compliance frameworks.
• Build, lead, and develop a high-performing public sector GTM organization.
• Recruit senior talent with experience in complex, regulated markets.
• Represent the company to government leaders and at public sector events.

Vice President, Public Sector GTM – Operations

• Own the go-to-market roadmap, strategy, and execution for product launches
• Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency
• Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging
• Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback
• Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion
• Build training materials and lead sales enablement for key launches
• Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Supporting key priorities across the sales and service organization
• Executing directly on high leverage needs
• Using Salesforce.com for reporting and metrics
• Making contributions to territory management and Salesforce.com improvements
• Collaborating closely with other teams

GTM Operations Analyst

• Architect with business partners
• Embed with stakeholders across Revenue Operations, Sales, Marketing, Channel Partners, and Finance to diagnose operational challenges using first-principles thinking
• Translate growth strategy and identified gaps into re-designed processes across core GTM workflows including forecasting, pipeline management, quote-to-cash, planning, sales enablement, and partner operations
• Design outbound motion infrastructure including sequencing logic, territory and account prioritization, signal-based triggers, and rep-facing tooling that drives consistent, high-quality outbound execution at scale
• Evaluate our GTM tech stack (e.g., Salesforce, Gong, Clay, ZoomInfo, Looker) and define the future state to leverage AI-native tooling and drive greater GTM agility
• Design AI-enabled workflows that improve the speed, consistency, and quality of GTM execution
• Build tools and deploy modern AI capabilities to connect systems, automate tasks, and surface actionable intelligence without over-engineering
• Instrument GTM systems and architect the data flows that enable accurate pipeline analytics, forecasting, and planning
• Build integrations and feedback loops (e.g., win/loss signals, conversion, pipeline flow) that continuously improve the quality of inputs into processes and analytics models
• Own solutions end-to-end: design, build, test, iterate, and support
• Establish and enforce shared definitions, data standards, system-of-record hygiene, and workflow governance to improve behavior consistency, execution quality, and alignment across functions (e.g., RevOps, Sales, Enablement, Marketing, etc.)
• Reduce manual work through automation while improving signal quality, execution consistency, and operational reliability across GTM workflows
• Reduce tool sprawl, complexity, and process redundancy

Senior GTM Operations Engineer

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Director, GTM Productivity

• Own and evolve our narrative for public sector
• Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful
• Serve as the primary product marketing contact for compliance initiatives including FedRAMP
• Partner with the platform team to deliver product launches and releases to regulated audiences
• Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets
• Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries
• Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers

Product Marketing jobs in District of Columbia

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Product Marketing Manager

Vice President, Public Sector GTM – Operations

Product Marketing Manager

Director, Enterprise Product Marketing

GTM Operations Analyst

Senior GTM Operations Engineer

Director, GTM Productivity

Product Marketing Manager – Regulated Industries