Performance Marketing

• Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research.
• Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

Growth Associate – Paid Media

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Generate qualified leads and pipeline for the US/UK sales team.
• Run marketing campaigns across four key verticals while collaborating with Product Marketing.
• Own marketing technology and attribution inside a Salesforce and HubSpot stack.
• Use AI to move faster across campaign experimentation, content production and copy iteration.
• Work with contractors and manage campaign performance.

Demand Generation Manager

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• Own and execute full-funnel demand generation campaigns
• Manage campaigns end-to-end, including planning, messaging, audience segmentation
• Develop targeted marketing programs for specific industries
• Create campaign content across multiple channels, including email, landing pages, blogs
• Monitor campaign performance and analyze key metrics
• Write industry-focused and product-focused content
• Collaborate with internal subject matter experts and consultants

Marketing Specialist – Demand Generation

• Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels.
• Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential.
• Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
• Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions.
• Develop differentiated positioning for med, NP, and PA students.
• Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets.
• Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts.
• Identify and address drop-off points across the acquisition funnel.
• Execute student-facing events and conference activations.
• Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
• Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels.
• Partner with product and content teams to align messaging and share user insights.
• Manage vendors and agency relationships; communicate results clearly across teams.

Senior Demand Generation Manager – B2C Growth

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Build, update, and optimize landing pages within CMS platforms.
• Support optimization of acquisition-focused and organic-focused user journeys across both web and mobile experiences.
• Partner with Creative, UX, Brand, Product, and Engineering teams to execute digital experiences.
• Identify friction points across digital customer journeys and recommend solutions.
• Conduct ongoing competitive benchmarking and experience analysis.
• Support A/B testing and experimentation initiatives.
• Perform detailed QA reviews for landing pages and content updates.
• Continuously evaluate workflows and operational processes.

Conversion Specialist

• Support the paid media strategy and execution of our TikTok Shop and TikTok LIVE initiatives, optimizing campaigns through data-driven insights.
• Drive revenue, ROAS, and customer acquisition across QVC and HSN on TikTok Shop.
• Support promotional campaigns that drive awareness, traffic, and conversion for the TikTok LIVE program.
• Collaborate with cross-functional teams, vendors, and ad agencies to align on strategy, planning and execution.
• Own creative briefing and development for paid and organic content, ensuring brand guidelines and best practices are met.
• Explore new business opportunities to drive customer acquisition, LIVE traffic, and revenue growth.
• Develop and implement targeting and segmentation strategies with a test and learn mindset.
• Develop KPI benchmarks and analyze campaign performance to support marketing objectives such as ROI, revenue and LIVE views.
• Manage content calendar for organic social in partnership with cross-functional stakeholders.
• Identify and support process improvements for daily tasks and ongoing workstreams.
• Share best practices and provide day-to-day guidance to junior team members as needed.

Paid Media Strategist, TikTok

• We are seeking a highly motivated Demand Generation Specialist – North America to drive pipeline growth through paid, digital, and account-based marketing initiatives.
• Responsible for planning, executing, optimizing, and reporting on demand and lead generation campaigns across paid media, LinkedIn, content syndication, and ABM programs.
• Collaborate with regional and Group marketing teams, sales, agencies, and external partners to generate high-quality leads and support revenue growth across the U.S. and Canada.
• Plan, execute, and optimize paid demand generation campaigns across Google Ads, display, PPC, and paid search.
• Own paid LinkedIn strategy and execution, including campaign setup, targeting, messaging, and creative coordination.
• Analyze performance, lead quality, and cost per lead to optimize future programs.
• Support and execute ABM strategies in collaboration with sales and marketing leadership.
• Track performance across all demand generation channels, including leads, conversions, CPL, and ROI.

Demand Generation Specialist

• Lead and execute paid search campaigns using online platforms and tools including Google AdWords, Bing Ads, Search Ads 360
• Manage large search campaign budgets and adjust/optimize as needed
• Conduct keyword trend and audience research in tandem with analytics team members
• Create ad content and keyword builds for market deployment
• Track and report performance regularly in cohesion with account teams and analytics teams
• Partner with the senior associate to develop outstanding paid search strategies and campaigns
• Assist with billing processes by tracking campaign spend and reconciling invoices

Associate, Paid Search

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Performance Marketing jobs in New Jersey

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