Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Build, update, and optimize landing pages within CMS platforms.
• Support optimization of acquisition-focused and organic-focused user journeys across both web and mobile experiences.
• Partner with Creative, UX, Brand, Product, and Engineering teams to execute digital experiences.
• Identify friction points across digital customer journeys and recommend solutions.
• Conduct ongoing competitive benchmarking and experience analysis.
• Support A/B testing and experimentation initiatives.
• Perform detailed QA reviews for landing pages and content updates.
• Continuously evaluate workflows and operational processes.

Conversion Specialist

• Support the paid media strategy and execution of our TikTok Shop and TikTok LIVE initiatives, optimizing campaigns through data-driven insights.
• Drive revenue, ROAS, and customer acquisition across QVC and HSN on TikTok Shop.
• Support promotional campaigns that drive awareness, traffic, and conversion for the TikTok LIVE program.
• Collaborate with cross-functional teams, vendors, and ad agencies to align on strategy, planning and execution.
• Own creative briefing and development for paid and organic content, ensuring brand guidelines and best practices are met.
• Explore new business opportunities to drive customer acquisition, LIVE traffic, and revenue growth.
• Develop and implement targeting and segmentation strategies with a test and learn mindset.
• Develop KPI benchmarks and analyze campaign performance to support marketing objectives such as ROI, revenue and LIVE views.
• Manage content calendar for organic social in partnership with cross-functional stakeholders.
• Identify and support process improvements for daily tasks and ongoing workstreams.
• Share best practices and provide day-to-day guidance to junior team members as needed.

Paid Media Strategist, TikTok

• We are seeking a highly motivated Demand Generation Specialist – North America to drive pipeline growth through paid, digital, and account-based marketing initiatives.
• Responsible for planning, executing, optimizing, and reporting on demand and lead generation campaigns across paid media, LinkedIn, content syndication, and ABM programs.
• Collaborate with regional and Group marketing teams, sales, agencies, and external partners to generate high-quality leads and support revenue growth across the U.S. and Canada.
• Plan, execute, and optimize paid demand generation campaigns across Google Ads, display, PPC, and paid search.
• Own paid LinkedIn strategy and execution, including campaign setup, targeting, messaging, and creative coordination.
• Analyze performance, lead quality, and cost per lead to optimize future programs.
• Support and execute ABM strategies in collaboration with sales and marketing leadership.
• Track performance across all demand generation channels, including leads, conversions, CPL, and ROI.

Demand Generation Specialist

• Lead and execute paid search campaigns using online platforms and tools including Google AdWords, Bing Ads, Search Ads 360
• Manage large search campaign budgets and adjust/optimize as needed
• Conduct keyword trend and audience research in tandem with analytics team members
• Create ad content and keyword builds for market deployment
• Track and report performance regularly in cohesion with account teams and analytics teams
• Partner with the senior associate to develop outstanding paid search strategies and campaigns
• Assist with billing processes by tracking campaign spend and reconciling invoices

Associate, Paid Search

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Senior Demand Generation Representative

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Director of Enterprise ABM, Demand Generation

• Act as the lead day-to-day contact for assigned client accounts, including overseeing strategic account activities, continuously optimizing campaigns and initiatives to achieve and exceed client goals
• Manage day-to-day social media strategy and execution for client accounts across platforms including Instagram, Facebook, LinkedIn, TikTok, and more
• Create and manage organic social media calendars and content strategies
• Plan, launch, optimize, and report on Meta/TikTok advertising campaigns
• Monitor campaign performance and provide actionable insights and recommendations continuously reviewing engagement growth, lead generation, ROAS, conversion optimization, audience growth and campaign performance metrics
• Coordinate influencer marketing campaigns, including outreach, contract negotiation, affiliate tracking, relationship management, deliverables, and reporting
• Serve as a client-facing point of contact for assigned accounts, lead internal and client meetings including agendas, recaps and activity reporting
• Participate in proposal development and presentations
• Partner with creative teams to develop compelling platform-specific content, ad creative, and campaign messaging
• Collaborate with creative, PR, and strategy teams to ensure integrated campaign execution
• Stay current on platform updates, trends, and best practices in social media and digital marketing
• Identify opportunities for expanding client partnerships through strategic recommendations, new platform initiatives and expanded digital services
• Monitor industry trends, emerging platforms and marketing opportunities relevant to client industries
• Mentor and support junior team members, delegate work appropriately and help guide team members in executing client deliverables
• Participate in brainstorming sessions and contribute strategic ideas to strengthen client campaigns
• Identify opportunities for expanding client partnerships and improving campaign performance

Social & Paid Media Team Lead

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Lead day-to-day media strategy and client management across a portfolio of mid-size healthcare accounts
• Oversee the development of audience-first, cross-channel paid media plans aligned to brand and business objectives
• Translate research, audience insights, and performance data into actionable planning recommendations
• Partner with Activation, Analytics, Creative, and Advertising Account teams to ensure integrated execution across workstreams with our full-service clients
• Guide budget allocation, deliverable development, and campaign planning with a focus on quality, efficiency, and business impact
• Work with Analytics teams to measure campaign performance and marketing ROI, identifying optimization opportunities and communicating clear implications and next steps to clients and activation teams
• Build strong client relationships through proactive communication, thoughtful consultation, and consistent delivery excellence
• Manage and mentor junior team members, providing oversight, feedback, and workload direction
• Navigate complex stakeholder environments with professionalism, sound judgment, and strong collaboration skills
• Contribute innovative thinking, test-and-learn strategies, and forward-looking recommendations that improve client outcomes

Director, Client Experience – Paid Media

• Responsible for all post-sale activities of assigned clients.
• Manages fulfillment of larger contracts with complex requirements.
• Develops and implements efficiencies and opportunities in managing clients' campaigns.

Campaign Manager

• Lead and manage portions of state and regional Offshore Wind Energy campaigns across New England, New York, and New Jersey
• Co-develop campaign plans (goals, theory of change, target decision-makers, stakeholder mapping, tactics, timelines, and roles) for priority state and regional efforts
• Drive execution of integrated campaign tactics (communications, digital, and field/organizing) in partnership with communications staff and other internal teams
• Track campaign progress using measurable goals, milestones, and deliverables; synthesize results, lessons learned, and recommendations for adjustments
• Build, maintain, and deepen relationships with coalition partners and stakeholders
• Represent NWF in coalition meetings, stakeholder convenings, and with decision-makers
• Facilitate internal and external education and information sharing on offshore wind transmission and related policy objectives
• Coordinate with policy staff to provide technical support to partners and coalitions
• Manage select consultants, partner agreements, and related budgets as assigned
• Serve as a primary liaison to internal staff in the region
• Complete administrative and operational tasks that enable effective campaign delivery

Campaign Manager, Offshore Wind Energy

• Create and implement effective marketing strategies and plans to achieve business objectives.
• Conduct market research by analyzing market trends, customer needs, and competitive landscape to inform marketing strategies.
• Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media.
• Develop engaging content for marketing materials, including blogs, social media posts, and email newsletters.
• Optimize website content for search engines and manage paid search campaigns to drive traffic and conversions.
• Collect and analyze data to measure the effectiveness of marketing campaigns and make data-driven decisions.
• Maintain and enhance the company’s brand image and ensure consistent messaging across all marketing channels.
• Build and maintain relationships with customers through various engagement strategies and customer service initiatives.
• Allocate and manage the marketing budget effectively to maximize ROI.
• Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.

Paid Media Manager

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Senior Demand Generation Manager

• Build and maintain strong relationships with key vendors, fostering a mindset of continuous improvement
• Monitor and evaluate vendor performance through KPIs and metrics, identifying opportunities for optimization
• Drive performance negotiations to enhance execution efficiency and reduce costs
• Collaborate with clinical development teams to assess vendor performance and identify areas of improvement
• Analyze cost trends, investigate anomalies, and optimize budgets for better financial outcomes
• Stay abreast of industry trends in vendor management and implement best practices

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