Demand Generation Specialist

Coface

Demand Generation Specialist focusing on pipeline growth through paid and account-based marketing for North America. Collaborating with marketing teams to deliver high-quality leads and support revenue growth.

Posted 6/5/2026full-timeRemote • Princeton • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

We are seeking a highly motivated Demand Generation Specialist – North America to drive pipeline growth through paid, digital, and account-based marketing initiatives.
Responsible for planning, executing, optimizing, and reporting on demand and lead generation campaigns across paid media, LinkedIn, content syndication, and ABM programs.
Collaborate with regional and Group marketing teams, sales, agencies, and external partners to generate high-quality leads and support revenue growth across the U.S. and Canada.
Plan, execute, and optimize paid demand generation campaigns across Google Ads, display, PPC, and paid search.
Own paid LinkedIn strategy and execution, including campaign setup, targeting, messaging, and creative coordination.
Analyze performance, lead quality, and cost per lead to optimize future programs.
Support and execute ABM strategies in collaboration with sales and marketing leadership.
Track performance across all demand generation channels, including leads, conversions, CPL, and ROI.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or related field.
5+ years of experience in demand generation, digital marketing, or performance marketing roles.
Hands-on experience with paid media (Google Ads, PPC, display) and paid LinkedIn campaigns.
Familiarity with ABM concepts, tools, and execution.
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with marketing automation and CRM tools (e.g., Eloqua, Microsoft Dynamics or similar).
Excellent written and verbal communication skills.
Ability to manage multiple campaigns and priorities in a fast-paced environment.
B2B experience preferred; experience in financial services, insurance, or risk-related industries is a plus.

Benefits

Comp & perks

Candidates can work hybrid to one of our three offices in Princeton, NJ - Hunt Valley, MD - New York, NY or be fully remote, but we would prefer someone along the East Coast.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationdigital marketingperformance marketingpaid mediaGoogle AdsPPCdisplay advertisingaccount-based marketingmarketing automationCRM

Soft Skills

analytical skillscommunication skillscampaign managementprioritizationcollaboration