Marketing Specialist – Demand Generation

Accordant

Marketing Specialist responsible for executing multi-channel demand generation campaigns for Accordant's ERP, financial management, and custom software solutions. Collaborating with sales and marketing teams to optimize campaign performance.

Posted 6/17/2026full-timeRemote • New Jersey • 🇺🇸 United StatesJuniorMid-Level💰 $75,000 - $95,000 per yearWebsite

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Own and execute full-funnel demand generation campaigns
Manage campaigns end-to-end, including planning, messaging, audience segmentation
Develop targeted marketing programs for specific industries
Create campaign content across multiple channels, including email, landing pages, blogs
Monitor campaign performance and analyze key metrics
Write industry-focused and product-focused content
Collaborate with internal subject matter experts and consultants

Requirements

What you’ll need

Bachelor's degree in Marketing , Communications, Business, or a related field
2-5 years of experience in B2B marketing, demand generation , email marketing , and/or campaign management roles
Experience marketing ERP, financial management , or other enterprise SaaS software solutions
Strong analytical skills with the ability to interpret campaign data and make performance-driven recommendations
Experience with marketing automation platforms such as HubSpot, Salesforce Account Engagement, Act-On, Mailchimp, or similar tools

Benefits

Comp & perks

Health insurance
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationemail marketingcampaign managementaudience segmentationcontent creationcampaign performance analysisdata interpretationperformance-driven recommendationstargeted marketing programsB2B marketing

Soft Skills

collaborationanalytical skills

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business