Conversion Specialist

Caesars Entertainment

Conversion Specialist at Caesars Digital enhancing digital visibility and engaging users across web and app platforms. Collaborating with cross-functional teams to optimize customer journeys and digital experiences.

Posted 6/11/2026full-timeJersey City • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $70,000 per yearWebsite

Tech Stack

Tools & technologies

TableauWordPress

About the role

Key responsibilities & impact

Build, update, and optimize landing pages within CMS platforms.
Support optimization of acquisition-focused and organic-focused user journeys across both web and mobile experiences.
Partner with Creative, UX, Brand, Product, and Engineering teams to execute digital experiences.
Identify friction points across digital customer journeys and recommend solutions.
Conduct ongoing competitive benchmarking and experience analysis.
Support A/B testing and experimentation initiatives.
Perform detailed QA reviews for landing pages and content updates.
Continuously evaluate workflows and operational processes.

Requirements

What you’ll need

5+ years of experience in digital experience, digital product operations, ecommerce management, site merchandising, content operations or related fields preferred
Hands-on experience working within CMS platforms such as Contentstack, WordPress, Shopify, or similar systems
Experience supporting searchable landing pages, content ecosystems, and discoverability-focused digital experiences
Understanding of digital discoverability strategies, content optimization, organic growth initiatives, and evolving search trends
Experience using SEO tools such as Google Search Console, SEMrush, Screaming Frog, or similar platforms preferred
Experience supporting App Store Optimization (ASO), app ratings/reviews initiatives, or mobile acquisition strategies preferred
Hands-on experience using Google Analytics 4 (GA4), Tableau, Mixpanel, Appsflyer, or similar analytics/reporting platforms

Benefits

Comp & perks

medical, vision, and dental insurance
life insurance
disability insurance
a 401(k)-matching program
paid Personal Time Off
paid company holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CMS platformsA/B testingSEO toolsApp Store OptimizationGoogle Analytics 4TableauMixpanelAppsflyercontent optimizationdigital product operations

Soft Skills

collaborationproblem-solvinganalytical thinkingcommunicationcreativityattention to detailworkflow evaluationoperational process improvementuser journey optimizationcompetitive analysis