Performance Marketing

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance
• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Fashion Advertising Strategist

• Own the demand-generation strategy end-to-end, setting direction and executing against pipeline and growth targets.
• Build and manage the full-funnel demand-gen engine, tracking performance and iterating based on data and results.
• Work hands-on across SEO, Google Ads, paid social, events, and PR & media relations, directing execution in partnership with dedicated US-based channel counterparts.
• Adapt and produce content articles, decks, email sequences, sales materials, and web pages, localizing from English to Portuguese for the Brazilian market.
• Partner with the Mexico SaaS Sales team to build the go-to-market execution plan and stand up the demand-generation pipeline.
• Bring competitive intelligence and market insight on local buyer behavior and the media landscape to sharpen the GTM strategy.
• Reprioritize quickly as the business shifts, owning outcomes with a roll-up-the-sleeves mindset.

Marketing Demand Generation Manager

• Own performance marketing for home services businesses
• Own paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics
• Generate qualified leads that turn into booked jobs and revenue
• Diagnose what is broken
• Fix it
• Scale what works

Senior Paid Media Strategist, PPC – Home Services

• Develop and launch comprehensive Facebook Ads strategies for a diverse portfolio of US clients, from initial research and audience identification to full-funnel campaign execution.
• Drive a high-tempo, methodical testing roadmap across creative, copy, and landing pages to continuously improve performance and uncover new growth opportunities.
• Analyze campaign performance, identify key insights, and communicate results and strategic recommendations clearly to clients and internal teams.
• Take ownership of client ad spend, ensuring efficient allocation, accurate forecasting, and delivering a strong return on investment (ROAS).
• Serve as a key point of contact for your accounts, expertly guide the internal & external stakeholders, understanding Client's business goals, and building trust through exceptional results and communication.
• Manage campaigns designed for every objective—from lead generation and engagement to direct sales—and ensure the tracking infrastructure (Pixels, GA4) is flawless.
• Act as our in-house expert on all things paid social, keeping the team and clients informed on the latest trends, platform updates, and strategies to maintain a competitive edge.
• Measure and optimize paid marketing efforts using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Work independently using the company’s project management tool to track tasks, meet deadlines, and ensure smooth workflow.
• Communicate with clients through the company dashboard, address their content-related queries, and incorporate feedback.

Facebook Ads Specialist

• Manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads
• Own Google Local Services Ads (LSA) setup, optimization, and ongoing performance
• Optimize campaigns for call volume, lead quality, CPA, and booked jobs
• Implement and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms
• Apply automated bidding strategies aligned to service-based lead generation
• Analyze performance trends and identify scaling or efficiency opportunities
• Coordinate messaging, targeting inputs, and performance feedback with internal teams and external vendors
• Document optimization workflows and best practices for repeatable execution
• Stay current on Google Ads, LSA updates, and local advertising best practices

HVAC Paid Media Specialist, Google Ads, LSA

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
• You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
• You are self-started and autonomously own your responsibilities.
• You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
• You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
• You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.
• Manage all client budgets and/or advise on budget changes based on your expertise.
• Weekly client progress recaps, outlining performance insights and future recommendations.
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps.

Paid Advertising Strategist

• Handle day-to-day hands-on optimizations, including managing bids, daily pacing updates, budgets, and operational platform modifications.
• Coordinate and execute flawless campaign launches and in-platform management across multiple channels.
• Pull performance reports and write clear, data-driven performance insights using platforms like GA4, Shopify, and Looker dashboards to explain the “why” behind campaign results.
• Proactively identify and flag optimization or scaling opportunities across assigned accounts to the Senior Strategist.
• Support creative analysis by leveraging tools like Motion to evaluate asset performance, and assist with writing Meta/TikTok ad copy roughly once per week (AI tools permitted as a resource).

Paid Social Coordinator

• Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection.
• Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs.
• Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs).
• Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps.
• Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries.
• Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management.
• Work closely with the Growth Team and support teams — using AI to speed up collaboration, from briefing creative to aligning on copy.

Paid Media Associate

• Build and execute full-funnel paid social strategies across Meta and TikTok, with a strong emphasis on efficient customer acquisition and conversion.
• Own day-to-day management of high-budget campaigns ($80K+ monthly spend), including prospecting, retargeting, and Advantage+/Smart+ initiatives.
• Develop audience segmentation, lookalikes, and interest/behavioral targeting; partner with creative teams to brief, test, and iterate on thumb-stopping social-native creative.
• Creative Testing & Iteration: Design and run structured creative tests (hooks, formats, UGC, video vs. static) to improve CTR, CVR, and CPA, and continuously feed winning insights back into production.
• Performance Analysis & Reporting: Monitor campaign performance, build reports, and surface actionable insights to improve efficiency and scale.
• Budget Management: Allocate and optimize budgets across platforms and campaigns to maximize return on ad spend (ROAS) and conversion volume.
• Pixel & Conversion Tracking: Ensure robust tracking via the Meta Pixel/Conversions API and TikTok Pixel/Events API, and partner on attribution and measurement.
• Platform Innovation: Stay on top of Meta and TikTok updates, automation features, and beta opportunities to drive competitive advantage. Expand into Pinterest and Reddit where they unlock incremental growth.

Paid Social Specialist

• Manage and optimize advertising campaigns across **Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Meta (Facebook & Instagram), TikTok Shop & TikTok Ads, Google Ads (Search, Shopping, YouTube, Performance Max), Reddit Ads, Instacart Ads, and other retail media channels**
• Help drive growth and visibility across **Faire and other marketplace platforms**
• Improve **TACOS, ROAS, contribution margin, and overall profitability** through keyword research, bid optimization, audience targeting, campaign restructuring, and continuous testing of creatives, audiences, landing pages, and promotional strategies
• Identify scaling opportunities while maintaining efficiency targets, monitor inventory levels, and adjust advertising spend accordingly
• Analyze customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to identify growth opportunities
• Build and maintain weekly performance dashboards, report on channel performance, and provide actionable recommendations based on data insights
• Collaborate closely with leadership, operations, and creative teams to coordinate product launches, improve product listings and conversion rates, and support marketplace expansion initiatives.

Virtual Assistant – Performance Marketing Specialist

• Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
• In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
• Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights.
• Monitor industry trends and identify new performance opportunities to keep campaigns competitive.
• Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
• Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs.
• Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.
• Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.
• Liaise with channel-specific leads to define performance approaches and tests that align with overarching business objectives.
• Track, analyze, and communicate key learnings to inform future marketing strategies.
• Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.
• Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
• Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
• Work with analytics teams to refine audience strategies using data-driven insights.

Performance Marketing jobs in Mexico

See all jobs on JobTailor