Performance Marketing

• Manage and optimize advertising campaigns across **Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display, DSP), Walmart Connect, Meta (Facebook & Instagram), TikTok Shop & TikTok Ads, Google Ads (Search, Shopping, YouTube, Performance Max), Reddit Ads, Instacart Ads, and other retail media channels**
• Help drive growth and visibility across **Faire and other marketplace platforms**
• Improve **TACOS, ROAS, contribution margin, and overall profitability** through keyword research, bid optimization, audience targeting, campaign restructuring, and continuous testing of creatives, audiences, landing pages, and promotional strategies
• Identify scaling opportunities while maintaining efficiency targets, monitor inventory levels, and adjust advertising spend accordingly
• Analyze customer acquisition costs (CAC), repeat purchase behavior, lifetime value (LTV), competitive activity, and marketplace trends to identify growth opportunities
• Build and maintain weekly performance dashboards, report on channel performance, and provide actionable recommendations based on data insights
• Collaborate closely with leadership, operations, and creative teams to coordinate product launches, improve product listings and conversion rates, and support marketplace expansion initiatives.

Virtual Assistant – Performance Marketing Specialist

• Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
• In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
• Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights.
• Monitor industry trends and identify new performance opportunities to keep campaigns competitive.
• Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
• Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs.
• Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.
• Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.
• Liaise with channel-specific leads to define performance approaches and tests that align with overarching business objectives.
• Track, analyze, and communicate key learnings to inform future marketing strategies.
• Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.
• Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
• Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
• Work with analytics teams to refine audience strategies using data-driven insights.

Performance Marketing Lead

• Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google, YouTube, TikTok and other digital platforms.
• Develop data-backed ad strategies aligned with marketing goals and target KPIs.
• Manage ad budgets, monitor campaign performance, and make real-time adjustments for maximum results.
• Collaborate with the creative team to produce eye-catching visuals and engaging video ads using tools like Canva or Adobe Suite in collaboration with other creative teams on staff.
• Conduct A/B testing on ad creatives, targeting, and copy variations.
• Track, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager.
• Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
• Coordinate all campaign management with Account Managers (who are also 3+ year ad buyers).

Paid Media Buyer

• The Paid Media Execution Specialist supports the demand generation team by building, launching, and optimizing campaigns across paid search and paid social channels.
• This role focuses on campaign implementation, budget pacing, and performance monitoring to ensure paid media programs run efficiently and scale effectively.
• This is a highly execution-focused role designed to increase campaign velocity, testing cadence, and operational efficiency across platforms such as Google Ads, LinkedIn, and Meta.

Paid Media Specialist

• Own paid acquisition end-to-end across mobile channels (Meta, Google App Campaigns, DSPs, and others), including campaign setup, optimization, and scaling.
• Own and mature the performance marketing function - building out processes, reporting, and experimentation frameworks on top of an already-live, scaling business.
• Manage and develop our agency relationship, extracting knowledge, building internal capabilities, and progressively owning more of the execution in-house.
• Optimize for full-funnel performance, from impression to repayment behavior - improving CAC, conversion rates, and LTV.
• Design and run rigorous experiments (A/B tests, incrementality tests, creative testing) to continuously improve performance, even in low-signal environments.
• Allocate and optimize budget dynamically based on performance, risk, and business priorities.
• Drive creative strategy and iteration, translating performance data into actionable insights on messaging, formats, and audiences.
• Partner cross-functionally with Product, Risk, Analytics, and Design to improve targeting, onboarding flows, and conversion.
• Own mobile attribution and measurement, working with tools like AppsFlyer/Adjust and navigating signal loss (e.g., SKAN, privacy changes).
• Develop deep expertise in the Mexico market - including channel dynamics, user behavior, payment patterns, and regulatory considerations - and use it to inform strategy.

Performance Marketing Manager

• Support planning and execution of global paid media campaigns across platforms like Google Ads, LinkedIn, and Content Syndication.
• Manage campaigns across Google Ads, LinkedIn, content syndication partners, and programmatic/engineering media (global and Americas coverage).
• Optimize campaigns through A/B testing, bid adjustments, and creative iteration.
• Analyze campaign performance and delivering actionable insights and reports.
• Supporting operational aspects of media planning and buying including updating flowcharts, managing billing processes, reconciling reports and basic analytics.
• Serve as a cultural and strategic leader in our Mexico City office by establishing a local presence for the Test & Measurement business unit and NI-branded products.
• Foster collaboration with the global marketing team and across Emerson business units to build a strong, connected culture.

Junior Paid Media Coordinator

• Own and optimize omnichannel performance campaigns from strategy to reporting.
• Manage the full campaign lifecycle — from client onboarding and media planning to execution, A/B testing, optimization, and ROI reporting.
• Lead client onboarding and align paid media strategies with business objectives.
• Develop detailed media plans including audiences, budgets, channels, and KPIs.
• Launch and manage campaigns across multiple platforms.
• Design and execute A/B tests (creatives, audiences, bidding strategies, landing pages).
• Continuously optimize campaigns to maximize ROI/ROAS.
• Deliver clear, data-backed performance reports with actionable insights.
• Own ROI and ROAS reporting and translate performance data into strategic recommendations.
• Apply insights from experimentation to continuously improve results.

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