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HVAC Paid Media Specialist, Google Ads, LSA
Hire Hangar GlobalHVAC Paid Media Specialist optimizing Google Ads and LSA for HVAC and home-services clients. Managing lead generation campaigns and improving overall performance for clients across the US.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing and optimizing paid media campaigns, particularly in HVAC and home-services sectors, with a strong focus on Google Ads and Local Services Ads. Proficient in data analysis and optimization strategies to enhance lead generation and campaign performance.
Highest-signal resume keywords
Google Ads ManagementGoogle Local Services Ads (LSA)GA4 ImplementationData-Driven AnalysisRemote Collaboration Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media Campaign ManagementLead Generation OptimizationConversion TrackingCall TrackingAutomated Bidding Strategies
Soft Skills
Analytical SkillsCommunication Skills
Tools & Technologies
Google AdsGA4SlackZoomGoogle WorkspaceAsana
Industry Keywords
HVACHome ServicesLocal AdvertisingAgency Environment
About the role
Key responsibilities & impact- Manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads
- Own Google Local Services Ads (LSA) setup, optimization, and ongoing performance
- Optimize campaigns for call volume, lead quality, CPA, and booked jobs
- Implement and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms
- Apply automated bidding strategies aligned to service-based lead generation
- Analyze performance trends and identify scaling or efficiency opportunities
- Coordinate messaging, targeting inputs, and performance feedback with internal teams and external vendors
- Document optimization workflows and best practices for repeatable execution
- Stay current on Google Ads, LSA updates, and local advertising best practices
Requirements
What you’ll need- Direct, hands-on experience running paid ads for HVAC or home-services businesses
- Strong experience with Google Ads for local lead generation
- Experience working in an Agency environment
- Proven experience managing and optimizing Google Local Services Ads (LSA)
- Working knowledge of GA4, call tracking, and attribution fundamentals
- Data-driven mindset with strong analytical and optimization skills
- Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
Benefits
Comp & perks- Health insurance
- Competitive pay
- Remote work options