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HVAC Paid Media Specialist, Google Ads, LSA
Hire Hangar GlobalHVAC Paid Media Specialist optimizing Google Ads and LSA for HVAC and home-services clients. Managing lead generation campaigns and improving overall performance for clients across the US.
About the role
Key responsibilities & impact- Manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads
- Own Google Local Services Ads (LSA) setup, optimization, and ongoing performance
- Optimize campaigns for call volume, lead quality, CPA, and booked jobs
- Implement and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms
- Apply automated bidding strategies aligned to service-based lead generation
- Analyze performance trends and identify scaling or efficiency opportunities
- Coordinate messaging, targeting inputs, and performance feedback with internal teams and external vendors
- Document optimization workflows and best practices for repeatable execution
- Stay current on Google Ads, LSA updates, and local advertising best practices
Requirements
What you’ll need- Direct, hands-on experience running paid ads for HVAC or home-services businesses
- Strong experience with Google Ads for local lead generation
- Experience working in an Agency environment
- Proven experience managing and optimizing Google Local Services Ads (LSA)
- Working knowledge of GA4, call tracking, and attribution fundamentals
- Data-driven mindset with strong analytical and optimization skills
- Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
Benefits
Comp & perks- Health insurance
- Competitive pay
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Paid Media Campaign ManagementLead Generation OptimizationConversion TrackingCall TrackingAutomated Bidding Strategies
Soft Skills
Analytical SkillsCommunication Skills