Performance Marketing Lead

General Motors

Performance Marketing Lead at General Motors designing and executing marketing strategies. Collaborating cross-functionally to enhance performance and drive measurable results.

Posted 6/2/2026full-timeMexico City • 🇲🇽 MexicoSeniorWebsite

About the role

Key responsibilities & impact

Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights.
Monitor industry trends and identify new performance opportunities to keep campaigns competitive.
Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs.
Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.
Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.
Liaise with channel-specific leads to define performance approaches and tests that align with overarching business objectives.
Track, analyze, and communicate key learnings to inform future marketing strategies.
Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.
Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
Work with analytics teams to refine audience strategies using data-driven insights.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Economy or a related field.
5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization.
1-2 years crafting compelling, simple, executive ready strategy decks; strong level of comfort with PowerPoint.
High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software; high comfort level with data.
Strong organizational and analytical skills, creative problem-solving, and attention to detail.
Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences.

Benefits

Comp & perks

Work Appropriately Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdata analyticscampaign optimizationaudience segmentationcross-channel marketingtest-and-learn strategiesKPI trackingmarketing strategydigital marketingecommerce

Soft Skills

organizational skillsanalytical skillscreative problem-solvingattention to detailcommunication skillscollaborationproject managementstakeholder communicationinsight sharingteamwork