Senior Paid Media Strategist, PPC – Home Services

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Senior Paid Media Strategist owning performance marketing for home services businesses. Managing channels like Google, Meta, YouTube for lead generation and revenue growth.

Posted 7/15/2026full-timeRemote • 🇲🇽 MexicoSenior💰 $4,000 - $8,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in performance marketing for home services, with a strong focus on paid media strategy, lead generation, and analytics. Ability to autonomously diagnose issues, implement solutions, and optimize marketing funnels for maximum revenue generation.

Highest-signal resume keywords

Paid Media ManagementPerformance Marketing StrategyLead GenerationFunnel AnalyticsPPC Campaign Auditing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingPaid Media StrategyLead GenerationFunnel AnalyticsPPC Campaign ManagementAccount AuditingTracking ImplementationLanding Page OptimizationSales Follow-Up ProcessesData Analysis

Soft Skills

AutonomyCross-CollaborationCommunication

Tools & Technologies

Google AdsMeta AdsYouTube AdsStreaming/CTV PlatformsAnalytics Tools

Industry Keywords

Home ServicesService-Based BusinessesLead QualityRevenue GenerationPPC Campaigns

About the role

Key responsibilities & impact

Own performance marketing for home services businesses
Own paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics
Generate qualified leads that turn into booked jobs and revenue
Diagnose what is broken
Fix it
Scale what works

Requirements

What you’ll need

Have managed paid media for home services or other service-based businesses
Understand the difference between leads, booked jobs, and revenue
Know why PPC campaigns usually fail in service industries
Can audit an account and identify in real time what needs to change
Think beyond the ad account into tracking, landing pages, funnels, lead quality, and sales follow-up
Can work with full autonomy
Can explain what is happening, why it is happening, and what should happen next
Can clearly state needs, requirements and expectations when cross-collaborating on projects owned by PPC

Benefits

Comp & perks

Fully remote.
Flexible schedules: We care about what gets delivered, not when the clock starts.
Up to 64 days of paid time off. Includes a paid two-week holiday rest at year end and recharge days.
Professional development: Budgets for courses, tools, technology and conferences.
Parental leave: Three months for new parents.
Profit shares: Year end profits shared across the team.