Regex SEO

Performance Marketing

• Own performance marketing for home services businesses
• Own paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics
• Generate qualified leads that turn into booked jobs and revenue
• Diagnose what is broken
• Fix it
• Scale what works

Senior Paid Media Strategist, PPC – Home Services

Content Manager

• Review strategy before content exists. You'll read content briefs, keyword strategies, and funnel plans before writing starts, and pressure-test them. If the targeting is off, the search intent is misread, or the funnel logic doesn't hold, you catch it at the brief stage, not the draft stage.
• Edit for strategic alignment. Every draft gets checked against the strategy it was written to serve. You'll verify the copy matches the persona, the CTA fits the funnel stage, and the content actually satisfies the search intent we're targeting.
• Create editing standards where they don't exist. If you notice a recurring writing problem, a missing tone of voice guide, or a gap in our editorial process, you build the fix. You don't wait to be asked, and you don't file it as someone else's problem. You do pause long enough to get leadership and team buy-in, because a standard only works if the people using it helped shape it. Fix what's broken, and fix it with the team rather than around them.
• Spot ranking opportunities the brief missed. You read SERPs, not just drafts. If a piece could capture a featured snippet with a structural change, or a related keyword cluster is sitting there unclaimed, you flag it and adjust.
• Run quality control. You're the last set of eyes before content ships. Clarity, flow, tone, accuracy, brand voice, and the unglamorous stuff like internal links, metadata, and formatting. You'll help formalize our QA process so quality doesn't depend on any one person being in the room.
• Give writers feedback that makes them better. Direct, specific, actionable notes that explain the strategic reasoning, not just the correction. Our writers are good. Your job is to make them sharper.

Strategic Content Editor – Contract-to-Hire

Video Editor

• Plan, set up and execute video shoots on site in Houston (some travel).
• Operate equipment independently.
• Edit footage into platform ready content, short and long form.
• Manage raw footage, project files and final asset libraries.
• Collaborate remotely with our Creative Director and Creative Team on direction and feedback.
• Stay current on social content formats and be proactive about content ideas.

Senior Paid Media Strategist, PPC – Home Services

Strategic Content Editor – Contract-to-Hire

Video Content Creator, Editor