Paid Advertising Strategist

Power Digital Marketing

Paid Advertising Strategist at Power Digital responsible for campaign execution and performance. Managing client budgets and optimizing advertising strategies for business growth.

Posted 7/3/2026full-timeRemote • 🇲🇽 MexicoJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
You are self-started and autonomously own your responsibilities.
You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist.
You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.
Manage all client budgets and/or advise on budget changes based on your expertise.
Weekly client progress recaps, outlining performance insights and future recommendations.
Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps.

Requirements

What you’ll need

2-3 years of digital marketing experience. 1-2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel.
Proficiency in spoken and written English at an advanced level is required for this role.

Benefits

Comp & perks

Health insurance
retirement plans
paid time off
flexible work arrangements
professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign DevelopmentBid OptimizationKeyword ResearchAd Copy DevelopmentPerformance Max CampaignsStandard Shopping CampaignsYouTube AdsDisplay AdvertisingLocal CampaignsBing Ads

Soft Skills

Client CommunicationStrategic ThinkingData Storytelling