Marketing Demand Generation Manager

Loadsmart

Marketing Demand Generation Manager at Loadsmart helping to expand in LATAM. Overseeing marketing strategies and demand generation efforts to build the market from the ground up.

Posted 7/20/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in demand-generation strategy and execution, with a strong focus on B2B SaaS marketing in the LATAM region. Proficient in SEO, Google Ads, and content localization, with a proven ability to adapt strategies based on data-driven insights.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceFull-Funnel Demand-GenerationSEO ProficiencyGoogle Ads ExpertiseContent Localization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand-Generation StrategyData-Driven Decision MakingContent CreationPerformance TrackingMarket Insight Analysis

Soft Skills

CommunicationAdaptabilityCollaboration

Tools & Technologies

Google AdsSemrushHubSpotSalesforceZoomInfoCanvaPhotoshop

Industry Keywords

LATAM MarketBuyer BehaviorMedia LandscapeCompetitive IntelligenceGo-To-Market Strategy

About the role

Key responsibilities & impact

Own the demand-generation strategy end-to-end, setting direction and executing against pipeline and growth targets.
Build and manage the full-funnel demand-gen engine, tracking performance and iterating based on data and results.
Work hands-on across SEO, Google Ads, paid social, events, and PR & media relations, directing execution in partnership with dedicated US-based channel counterparts.
Adapt and produce content articles, decks, email sequences, sales materials, and web pages, localizing from English to Portuguese for the Brazilian market.
Partner with the Mexico SaaS Sales team to build the go-to-market execution plan and stand up the demand-generation pipeline.
Bring competitive intelligence and market insight on local buyer behavior and the media landscape to sharpen the GTM strategy.
Reprioritize quickly as the business shifts, owning outcomes with a roll-up-the-sleeves mindset.

Requirements

What you’ll need

5+ years of B2B SaaS marketing experience in LATAM with a real understanding of local buyer behavior, the media landscape, and the competitive environment.
Proven full-funnel demand-generation experience; data- and results-driven.
Hands-on proficiency across SEO, Google Ads, paid social, events, PR & media relations, and content localization — strong enough in each channel to create a strategy and execute it
Fluent English for daily collaboration with North America-based teams.
Working knowledge of Google Ads, Semrush, HubSpot, Salesforce, ZoomInfo, Claude, and Canva or Photoshop.
Native or fluent Spanish speaker with excellent written and verbal communication in Spanish and English.

Benefits

Comp & perks

Competitive base salaries - we believe in rewarding top talent
Extremely competitive Equity package - become a shareholder in our company!
Loadie Time Off - PTO and sick days without a limit