Marketing Operations

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations Manager

• Oversee Capital One’s portfolio of more than 20+ affiliates
• Serve as the central point of contact with different affiliate partners
• Manage communication strategy with affiliate partners
• Hold regular meetings and manage email communication
• Attend and meet with partners at key industry conferences
• Provide regular feedback to affiliate partners
• Monitor performance and market trends for optimization recommendations
• Manage payout changes and allow list with affiliate partners
• Research, recruit and onboard new affiliate partners
• Manage bi-annual process to review affiliate performance
• Support technical integrations as needed
• Manage the creative development process with affiliate partners
• Ensure affiliate partners meet compliance requirements
• Conduct monthly audits of vendor work
• Oversee legal review process for content produced by affiliates
• Maintain a complete and accurate list of monetized URLs
• Complete ongoing monitoring and reporting to ensure compliance

Senior Manager – Affiliate Marketing Operations, Relationship Management, Compliance

• Lead portfolio management for the Global Marketing organization, helping teams make clear, strategic decisions on what work to prioritize, pause, or stop
• Ensure alignment between marketing initiatives and organizational goals, balancing short-term execution with long-term impact
• Maintain visibility into the full portfolio of work, identifying risks, gaps, and opportunities
• Manage frameworks and processes that support consistent, transparent prioritization decisions alongside marketing leadership
• Provide hands-on project management support for priority and complex initiatives as needed
• Strengthen project management discipline across the Global Marketing team
• Identify and address execution bottlenecks to keep work moving efficiently
• Provide day-to-day coaching to project and program managers
• Design intelligent workflow logic that routes work, data, and decisions to the right team members at the right time, eliminating manual triage and reducing handoffs
• Map processes across teams to identify automation and integration opportunities that reduce manual work and enable higher-impact activities
• Design and implement automated workflows across marketing systems, balancing automation with appropriate human oversight
• Design workflows that reduce approval bottlenecks through conditional logic and clear escalation paths
• Actively manage projects within work management systems
• Continuously strengthen analytical tools, methodologies, and industry best practices
• Participation in IJM’s community of spiritual formation

• Collaborate with the sales team to improve sales productivity, including configuring automation workflows, sales sequences, and performance tracking.
• Assist the sales team with tool troubleshooting and insights to drive performance.
• Collaborate with sales and marketing teams to execute integrated processes that align sales and marketing around lead generation and conversion.
• Monitor, analyze, and report on sales and marketing performance.
• Maintain pristine CRM data by managing duplicate contact and company records, blocking spam domains from form submissions, and enforcing standards that protect database integrity and email deliverability.
• Regularly audit active workflows to identify errors, stale automations, and broken logic. Ensure all automations remain aligned with current business processes, team structure, and referenced assets.
• Manage round robin lead assignment workflows, ensuring rotations stay accurate as team members are added, removed, or change roles.
• Set up, configure, and maintain marketing campaigns, including emails, workflows, and automation sequences. Implement user segmentation, monitor campaign performance, and build reports and dashboards that demonstrate ROI.
• Provide training and support to sales and marketing teams on HubSpot and related tools.
• Manage coordination, scheduling, and publishing digital content across platforms (blogs, website pages, video uploads, and social media).

Marketing Operations Specialist, HubSpot

• Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
• Collaborate cross-functionally with data engineering, product and account teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM impact on core business OKRs
• Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
• Maintain CRM infrastructure and integrations, with support from data and engineering
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

Manager, Lifecycle Marketing Operations

• Lead, coach, and develop a blended, global team of marketing operations and data analysts focused on performance, accountability, and continuous optimization.
• Foster strong cross-functional alignment across Marketing, Sales, Operations, Ent Applications, and Business Intelligence on the governance and execution of shared operational systems and processes to improve efficiency and outcomes.
• Own the marketing technology stack — including Marketo, DemandBase, and LeanData — ensuring data integrity, process efficiency, and workflow alignment across global teams.
• Drive scalable process design and platform governance to enable global lead management, scoring, routing, and funnel optimization.
• Lead adoption, training, and change management initiatives around the tech stack that maximize utilization and measurable ROI from the tech stack.
• Oversee the design and delivery of global marketing performance dashboards, reports, and attribution analysis across campaigns, pipeline, and revenue outcomes.
• Partner with Business Intelligence and Ent Applications to develop unified data models and accurate forecasting frameworks.
• Ensure cohesive data governance, quality standards, and cross-system hygiene.
• Translate data insights into strategic business recommendations, influencing go-to-market strategies and revenue planning.
• Partner with Revenue Operations, Sales, and Data Engineering to align marketing data architecture with company-wide revenue systems.
• Contribute to data governance initiatives that ensure compliance, consistency, and performance across platforms.
• Collaborate closely with Integrated Campaign and Field Marketing teams to operationalize global campaign execution and reporting readiness.
• Help scale processes and develop standards that accelerate lead-to-revenue velocity and improve marketing ROI.
• Champion adoption of AI, automation, and advanced analytics tools to improve operational efficiency and insight generation.
• Drive innovation through continuous evaluation of new technologies, process enhancements, and data-driven experimentation.
• Promote a culture of agility and operational excellence, embedding a mindset of scalable growth and performance measurement.

Senior Manager, Marketing Operations, Analytics

• Drive the end-to-end execution of multi-channel marketing programs
• Manage email program including list management, drip sequences, and customer communications
• Conceptualize and develop high-impact collateral like eBooks, white papers, and blogs
• Collaborate with Sales and Account Management teams to support webinars and trade shows
• Partner with external agency
• Report critical performance metrics in collaboration with SVP of Growth and Partnerships

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