Marketing Operations

• Serve as the product administrator for InterAction, defining the roadmap, prioritizing enhancements, and managing the platform lifecycle.
• Lead the firm’s migration to InterAction enhancements, including planning, data readiness, testing, user adoption, and vendor coordination.
• Partner with Data Specialist, BD to align CRM capabilities with client development strategy, key client programs, attorney engagement and relationships and firm adoption.
• Oversee all aspects of CRM administration, including configuration, data governance, integrations, and system performance.
• Establish and enforce data quality standards, governance policies, and firmwide data stewardship practices.
• Conduct complex data audits, imports/exports, and advanced reporting using PowerBI and other InterAction tools.
• Manage vendor relationships with LexisNexis, Cirrom and other technology partners.
• Develop and deliver training programs for attorneys, assistants, and BD staff.

CRM and Marketing Technology Administrator

• Own the strategic architecture and administration of Marketing Hub within HubSpot, including marketing automation, lead scoring, lifecycle stage workflows and integrations with marketing tools.
• Design and evolve scalable marketing processes aligned to revenue strategy, leveraging AI and automation to improve efficiency, scalability and performance.
• Manage campaign setup, QA, execution support and post-campaign reporting, using AI-assisted analytics to speed up performance analysis and surface insights faster than manual review.
• Act as the operational liaison with our SEO/web development team, ensuring tracking, tagging and attribution are implemented correctly across the website and campaign properties.
• Partner with Demand Generation and Events on campaign setup, aligning on goals, timelines and KPIs and ensuring accurate measurement in HubSpot.
• Coordinate with the SEO/web development team on tracking implementation, form builds and reporting integrations.
• Ensure clean, accurate and actionable marketing data across systems, using AI-powered data enrichment and hygiene tools to maintain quality at scale.
• Support the BDR team by optimizing lead routing, lifecycle stages and handoff processes within HubSpot, incorporating AI-based lead scoring and next-best-action recommendations.
• Partner with the BDR Manager to ensure accurate tracking, reporting and performance visibility across inbound and outbound activities.
• Maintain and improve workflows, automation and alerts — including AI-triggered alerts for at-risk or high-intent accounts — that enable timely and effective BDR follow-up.
• Ensure data quality and CRM hygiene to support BDR productivity and reliable reporting.
• Collaborate with the BDR team on campaign targeting, list management and segmentation, using AI-assisted segmentation and predictive targeting where useful.
• Provide operational support for BDR enablement initiatives, including tools, dashboards and process documentation.
• Build and maintain dashboards and reporting frameworks, increasingly using AI-powered analytics and natural-language reporting tools that inform strategic decision-making and optimize marketing investment against revenue goals.
• Collaborate with Sales Leadership and Revenue Operations to align on lead management, handoffs and attribution.
• Evaluate, implement and manage marketing tools and integrations as needed, with a bias toward AI-enabled capabilities that improve speed, accuracy or scale.
• Serve as the go-to expert for marketing systems, data, AI tooling and operational best practices.
• Own the evaluation and rollout of AI features across the marketing stack (e.g., HubSpot's native AI tools, predictive lead scoring, AI content and workflow assistants), recommending where they can replace manual work or improve accuracy.

Marketing Operations Manager

• Manage environment strategy including sandbox vs. production configurations
• Maintain comprehensive platform documentation and communications
• Serve as the escalation point for highly complex platform issues
• Manage support operations for Salesforce Marketing Cloud
• Partner with Data Engineering and CRM teams for data flows
• Own technical decisions and design on data models, field mappings, event structures, and API usage
• Monitor and centrally track technical issues
• Help develop the end-to-end migration playbook to SFMC
• Implement and design scalable technical solutions and automation
• Own the technical aspects of deliverability management
• Monitor and maintain platform health metrics

Manager, Marketing Technology – Integrations

• Own and maintain the marketing team's Asana operating structure — projects, workflows, task hygiene, and templates — across all workstreams (brand, content, digital, events, institutional, practice marketing)
• Build and maintain dashboards and status reports that give team leads and the CMO real-time visibility into project status, bottlenecks, and risk
• Track team capacity and resourcing across concurrent projects; flag overallocation or timeline conflicts to the appropriate lead before they become escalations
• Support the team's recurring meeting cadence and own regular project status check-ins — building agendas, capturing action items, and following up on open items for team meetings, project check-ins, and leadership updates
• Prepare consolidated status materials for CMO 1:1s with senior stakeholders and leadership reporting
• Extract and track action items from meeting notes and recordings into Asana, ensuring accountable owners and due dates are assigned
• Maintain and continuously improve PMO documentation — intake workflows, SLA definitions, project templates, and standard operating procedures
• Coordinate cross-functional dependencies between marketing workstreams and other internal teams (compliance, design, digital, content)
• Build and maintain intake and request-volume reporting to identify recurring patterns and inform team process and staffing decisions
• Serve as the primary point of contact for all inbound marketing requests submitted via the firm's marketing intake form
• Review and categorize requests by service type, business unit, and urgency; confirm receipt and set expectations with requestors promptly
• Provide consistent, on-script status updates throughout the lifecycle of each request
• Manage stakeholder expectations professionally when timelines shift or requests require redirection
• Build credibility with advisors and internal teams as a reliable, responsive point of contact for marketing support
• Assess each submission against established scope, SLA, and marketing policy to determine the appropriate course of action
• Gather missing information from requestors where needed before routing or executing
• Escalate requests that require team discussion, are complex, or come from VIPs
• Execute requests that align to the template library. Coordinate with internal team members (design, digital, content, compliance) as needed to execute bespoke requests that fit within SLA
• Maintain accurate status records for all open requests in the firm's project management system (Asana)
• Own intake process, SLA, and colleague experience improvement
• Document recurring scope issues and surface patterns to inform evolution
• Own and manage the firmwide Marketing resources intranet page

• Lead the implementation and ongoing administration of HubSpot
• Own data hygiene, segmentation, list management, and governance across the stack
• Build and maintain nurture workflows, intent based triggers, lifecycle stages, and lead routing
• Design, launch, and continuously tune the lead scoring model
• Build a multi-touch attribution model that connects marketing activity to pipeline and revenue
• Partner with Sales to define and govern lead lifecycle stages (MQL / SQL) and SLAs
• Stand up and maintain the marketing and pipeline performance dashboard
• Deliver recurring reporting on funnel health, campaign ROI, and marketing’s contribution to pipeline
• Serve as the source of truth for marketing data and performance
• Integrate additional marketing data sources such as: google analytics/ads and linkedin ads as appropriate

• Own marketing operations end-to-end
• Drive conversion rate optimization across the funnel
• Bring product marketing rigor to our GTM motion
• Build and run customer marketing programs
• Serve as the team's operational backbone
• Use AI to accelerate your output

Marketing Manager – Marketing Ops Manager

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

• Support end-to-end creative and marketing workflows including intake, request tracking, timeline coordination, and prioritization. Maintain project trackers and documentation to keep work visible, organized, and on schedule.
• Build collaborative working relationships with Creative, Growth Marketing, Retention Marketing, UX/Digital Product, Merch, Sustainability, and Owned Brand teams. Coordinate communication, follow-ups, and alignment on deliverables and timelines so nothing falls through the cracks.
• Support the adoption of AI-powered tools by standardizing inputs and identifying opportunities for automation. Spot friction in how we work and bring practical ideas for making creative and marketing processes smoother and more scalable.
• Assist with asset tracking, delivery timelines, and briefing and feedback cycles to help scale creative output for growth channels.
• Support vendor coordination, purchase orders, contracts, and photoshoot logistics as needed. Assist with budget tracking under direction from the Creative Director.

Creative and Marketing Operations Associate, Temp

• Own and evolve the planning cadence for SPECS Marketing
• Manage the structure and flow of key leadership meetings
• Partner with SPECS Marketing leadership to translate business goals into clear plans
• Lead the operational backbone for SPECS launches and major marketing moments
• Drive cross-functional coordination across Product, Creative, Comms, Media
• Partner with Marketing leadership and Finance to support budget planning
• Define and run the reporting rhythm for SPECS Marketing
• Own and improve the operating model for agencies and external vendors
• Act as a trusted operator and thought partner to SPECS Marketing leadership

Manager, Marketing Operations

• Support day-to-day HubSpot tasks including contact management, list building, workflow updates, property creation, form management and report and dashboard creation
• Help maintain and resolve field mapping issues, sync errors, and data consistency
• Support enrichment workflows using tools like ZoomInfo, Clay, or similar platforms to keep data accurate
• Execute ongoing data hygiene work including deduplication, field standardization, list cleanup, and segmentation
• Support HubSpot workflow builds and updates that support campaign launches, and lead routing
• Build and manage email sequences in Outreach.io , create and maintain prospect views and lists, and manage Chili Piper Rules and Routers
• Document workflows, processes, and field definitions to support team knowledge and continuity

Marketing Operations jobs in Illinois

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CRM and Marketing Technology Administrator

Marketing Operations Manager

Manager, Marketing Technology – Integrations

Marketing Operations Manager

Marketing Operations Manager

Marketing Manager – Marketing Ops Manager

Marketing Operations – AI Strategist

Creative and Marketing Operations Associate, Temp

Manager, Marketing Operations

Marketing Operations Manager