Marketing

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Lead US + CA marketing strategy across major product, feature, and brand moments—ensuring strong regional planning, clear priorities, and high-quality execution.
• Partner closely with the other regional marketing directors (EMEA, APAC, etc) to deliver the creative toolkits, frameworks and assets they need to launch localized versions of these campaigns in their regions.
• Own the development of integrated campaign strategies for the Americas, from brief through launch and optimization.
• Partner cross-functionally with Product Marketing, Creative, Growth, PR/Comms, Social, Lifecycle, Retail, Commercial, and international counterparts to bring launches to market in a cohesive way.
• Translate company and product priorities into clear, differentiated regional narratives and marketing plans.
• Drive alignment across a fast-moving, matrixed organization, bringing clarity to timelines, responsibilities, decision points, and tradeoffs.
• Help ensure campaign work is both strategically strong and operationally executable across channels.
• Use performance signals, customer understanding, and market context to refine plans and improve impact over time.
• Contribute to how Oura shows up in the US, our biggest market, while balancing brand-building with business performance.
• Mentor and elevate brand marketing talent, while raising the bar for strategic thinking, communication, and integrated execution across the team.

Director, North America Marketing

• Oversee technical strategy, execution, and optimization of marketing automation platforms.
• Drive operational efficiency and integration capabilities across marketing channels.
• Lead a team of specialists to ensure scalable marketing processes and platform health.
• Create data-driven marketing processes and manage best practices in database management.
• Monitor campaign performance and conduct attribution analysis.
• Maintain system health and platform governance for HubSpot and Salesforce Marketing Cloud.
• Ensure alignment of marketing automation strategy with enterprise-wide goals and compliance requirements.

Marketing Automation Manager

• Develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests.
• Collaborate with other marketing team members as well as Medical Affairs and Sales team members.
• Identify appropriate channels to deploy marketing messaging in the region.
• Customize content from existing marketing campaigns, programs, and materials as appropriate for the region.
• Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.
• Manage logistical support for local speaker programs, regional conferences, and other regional HCP programs.
• Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region.
• Track ROI for regional marketing programs and campaigns.
• Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape.

Senior Area Marketing Manager, Women’s Health

• Serve as a senior strategic partner to the VP, Marketing, advancing high-priority initiatives and increasing execution velocity across the organization
• Apply AI tools and workflow automation to increase leverage, reduce manual work, and accelerate execution across the org
• Own high-impact marketing initiatives end-to-end — scoping ambiguous problems, defining success metrics, and driving execution through measurable business outcomes
• Identify root causes behind performance gaps across funnel, verticals, and channels, and design solutions that accelerate revenue growth
• Act as connective tissue across Marketing, Product, Sales, and Engineering to ensure initiatives are integrated, aligned, and moving with urgency
• Remove cross-functional bottlenecks and increase clarity around ownership and accountability
• Translate complex data, research, and market signals into clear recommendations that drive executive decisions
• Develop deep fluency in our business model, performance metrics, and marketing systems to inform prioritization and tradeoffs and serve as an institutional knowledge anchor
• Strengthen performance visibility and operational rigor across marketing
• Communicate clearly and confidently with executive stakeholders, translating marketing activity into business impact

Marketing Strategic Initiatives Lead

• Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value
• Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning
• Translate campaign and customer performance data into actionable insights and recommendations
• Partner cross-functionally to support retention initiatives aligned to customer and business needs
• Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement
• Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies
• Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms
• Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization
• Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time
• Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies
• Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities
• Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement
• Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership

Marketing Manager – Retention

• Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations
• Work directly with Franchise Owners to build effective annual marketing plans
• Make smart use of required local marketing investment and execute programs that drive enrollment growth
• Consult Franchise Owners on local marketing investment allocation across various channels
• Review and approve annual and ongoing local marketing plans to ensure alignment with brand expectations
• Monitor marketing spend pacing and proactively address compliance issues
• Deliver seasonal recommendations and resources to keep Franchise Owners informed
• Ensure local marketing activity meets brand standards and franchise agreement requirements
• Build strong, trusted relationships with Franchise Owners through regular engagement
• Gather and share field feedback with the broader marketing team

Field Marketing Manager

• Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations.
• Provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.
• Combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function.
• Manage assigned Field Marketing Manager for their region and provide guidance and mentorship to team members.
• Ensure local marketing activity across the region meets brand standards, approved channel guidelines, and franchise agreement requirements.
• Monitor local marketing performance across the regional portfolio, identifying high-performing schools worth spotlighting and underperforming schools needing intervention.

Senior Manager, Field Marketing

• Collaborate with internal partners to understand their challenges and project requirements
• Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization
• Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack
• Review marketing systems and operations to identify opportunities for improvement, and contribute to enhancements that support efficiency and streamlined daily work
• Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success
• Apply hands-on experience in Journey development, automations, and SQL
• Offer technical support and promote a cooperative environment toward the successful completion of projects
• Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early
• Monitor solutions and perform necessary maintenance operations for any related solutions
• Document operationalization instructions, design specifications, and other related information
• Maintain comprehensive records to support effective future reference and knowledge transfer
• Foster learning and growth within the team
• Stay up to date with industry trends and developments, to help promote a culture of learning and innovation within the team
• Improve the student experience through the strategic use of marketing technology and engagement strategies
• Manage continued adoption of Marketing Cloud and other tools within our marketing technology stack, ensuring that the platform remains an important tool in the marketing strategy
• Attendance, punctuality, and reliability are essential functions of this role

Marketing Technology Automation Manager

• Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives.
• Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing).
• Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships.
• Refine the brand story and ensure consistent messaging across all channels and customer touchpoints.
• Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation.
• Equip sales teams with the tools, content, and insights needed to close deals effectively.
• Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts.
• Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

SVP, B2B Marketing

• Act as a key technical partner between customers, Sales, Product Management, R&D, and Operations
• Support customer accounts by selecting and recommending flow control refractory products and system solutions based on site-specific practices and requirements
• Spend time on site with customers, monitoring product performance, supporting startups and trials, and addressing technical questions or concerns
• Support and monitor service trials, including troubleshooting, fact-finding, and performance follow-up
• Prepare clear and concise trial and visit reports outlining results, findings, and recommendations
• Partner with Sales during customer visits to ensure our solutions deliver measurable value
• Provide hands-on training to internal teams and customer personnel on proper product installation and application
• Identify opportunities to introduce new technologies and innovative solutions at customer sites
• Share customer feedback, performance insights, and improvement opportunities with internal stakeholders
• Collaborate internally to support product portfolio improvements and market rollout initiatives

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