Marketing

• Manage a high-tier book of financial advisor clients, building long-term relationships through personalized guidance, goal-tracking, and proactive outreach via phone, video, and email.
• Share, review, and execute monthly multi-channel content calendars (email, social, blog) within the FMG platform, incorporating client feedback.
• Partner with clients to brainstorm strategies that target new prospects, re-engage inactive leads, and maximize dashboard tools like audience segmentation.
• Learn and implement new AI-powered platform features quickly as they roll out.
• Keep meticulous records of client interactions, inquiries, and campaign data, while flagging trends or issues early.
• Assist with calendar execution and support tickets, managing your workload proactively and communicating when help is needed.
• Provide exceptional customer care and service to your book of business.

Marketing Success Specialist

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Play a crucial role in our Retail Marketing team, promoting and selling vacation packages.
• Address field-based assignments within a designated region and oversee operations.
• Ensure a smooth transition back to regular management and operational standards.
• Oversee Talent Acquisition for Sales Representatives and support staff management.
• Rehabilitate assigned locations to meet performance targets and operational goals.

Retail Marketing Regional Manager

• Own the end-to-end marketing measurement strategy across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM, unifying MMM, MTA, and incrementality testing to guide channel and portfolio-level investment.
• Design, launch, and analyze experiments (e.g., geo tests, PSA tests, holdouts) and causal inference studies that quantify lift, inform targeting, and establish best practices for decision-making under uncertainty.
• Build and productionize predictive models (e.g., LTV, churn/propensity, audience response, budget allocation) using SQL and Python or R, partnering with data engineering to automate pipelines and ensure data quality.
• Create executive-ready dashboards and narratives in tools like Looker or Mode that track KPIs, explain performance drivers, and translate insights into clear, prioritized recommendations.
• Partner with Strategic Finance and Marketing leadership on forecasting, scenario planning, and quarterly planning processes; influence roadmaps and present findings to VP+ stakeholders.
• Prioritize ruthlessly in a dynamic environment, managing multiple concurrent projects and elevating the team’s analytical bar through peer reviews, documentation, and mentorship.

Senior Marketing Decision Scientist

• Review, analyze, and assess RFP documents to determine the best approach for proposal response.
• Responsible for quarterbacking the RFP process from receipt to submission, ensuring deadlines are met.
• Work with cross-functional teams to gather necessary information and develop comprehensive proposals.
• Engage with internal departments to ensure that proposals are accurate, comprehensive, and aligned with the company’s goals.
• Review and ensure that proposals fully comply with RFP instructions and client requirements.
• Maintain a detailed record of all RFPs, including RFP Tracker for status tracking, timelines, and deadlines.
• Establish and manage timelines for proposal development, review, and submission, ensuring on-time delivery.
• Serve as the point of contact for internal stakeholders and clients throughout the RFP process.
• Assist with post-submission activities, such as clarifications, presentations, and follow-up questions.
• Continuously assess and refine the RFP process and content library.

Analyst, Contract Marketing – RFP

• Lead the entire event strategy efforts for lead generation and customer engagement at events including the planning and development of necessary promotional materials, setting up lead capture system, and identifying key target audiences.
• Plan and execute a range of field marketing initiatives, including live events, tradeshows, executive events, customer conference and experiential marketing campaigns that align with the company’s overall marketing objectives.
• Oversee all logistics, coordination, and on-site management of events and tradeshows.
• Ensure seamless execution, from pre-event planning to post-event follow-up.
• Work closely with sales, product, and marketing teams to align event strategies with business goals and sales objectives.
• Collaborate with regional team members within Revenue and Product to ensure appropriate tactical and strategic engagement of current, potential and former customers.
• Ensure brand consistency and awareness across all field marketing activities, ensuring that messaging, booth design, promotional materials, and overall event experience align with company values and standards.
• Manage event budgets effectively, ensuring that all events are executed within budget while maximizing ROI.
• Regularly report and analyze the effectiveness of field marketing campaigns.
• Provide post-event summaries, including key metrics such as lead generation, attendance, and engagement, in addition to key learnings.
• Build and maintain strong relationships with vendors, event organizers, and industry partners to ensure smooth execution of events.
• Manage, coach, and mentor a small team of event and field marketing professionals to ensure productive performance and talent pipeline growth within the department and broader business division.
• Identify, create and maintain a calendar of events that keeps stakeholders informed, and run events that will attract and impress our target audience.
• Create and own a standardized Skillable event playbook to execute and support various sized events focused on dedicated internal customers including direct U.S. sales, EMEA sales and partnerships.
• Generate leads at events by meeting with attendees, delivering presentations or demonstrations and procuring contact information.
• Track the success of lead generation efforts and report on key metrics, such as the number of leads generated, conversion rates, and ROI.
• Support and promote the company values through positive interactions with both internal and external stakeholders on a regular basis.
• Other strategic business initiatives or special cross-functional project involvement as required.

Field Marketing Manager

• Serve as the primary local marketing partner for a regional portfolio of Primrose Schools franchise school locations
• Work directly with Franchise Owners to build effective annual marketing plans
• Make smart use of required local marketing investment and execute programs that drive enrollment growth
• Consult Franchise Owners on local marketing investment allocation across various channels
• Review and approve annual and ongoing local marketing plans to ensure alignment with brand expectations
• Monitor marketing spend pacing and proactively address compliance issues
• Deliver seasonal recommendations and resources to keep Franchise Owners informed
• Ensure local marketing activity meets brand standards and franchise agreement requirements
• Build strong, trusted relationships with Franchise Owners through regular engagement
• Gather and share field feedback with the broader marketing team

• Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations.
• Provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.
• Combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function.
• Manage assigned Field Marketing Manager for their region and provide guidance and mentorship to team members.
• Ensure local marketing activity across the region meets brand standards, approved channel guidelines, and franchise agreement requirements.
• Monitor local marketing performance across the regional portfolio, identifying high-performing schools worth spotlighting and underperforming schools needing intervention.

Senior Manager, Field Marketing

• Collaborate with internal partners to understand their challenges and project requirements
• Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization
• Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack
• Review marketing systems and operations to identify opportunities for improvement, and contribute to enhancements that support efficiency and streamlined daily work
• Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success
• Apply hands-on experience in Journey development, automations, and SQL
• Offer technical support and promote a cooperative environment toward the successful completion of projects
• Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early
• Monitor solutions and perform necessary maintenance operations for any related solutions
• Document operationalization instructions, design specifications, and other related information
• Maintain comprehensive records to support effective future reference and knowledge transfer
• Foster learning and growth within the team
• Stay up to date with industry trends and developments, to help promote a culture of learning and innovation within the team
• Improve the student experience through the strategic use of marketing technology and engagement strategies
• Manage continued adoption of Marketing Cloud and other tools within our marketing technology stack, ensuring that the platform remains an important tool in the marketing strategy
• Attendance, punctuality, and reliability are essential functions of this role

Marketing Technology Automation Manager

• Own end-to-end tracking and reporting for client opportunities within their CRM
• Ensure program MDF activities comply with client program requirements, partnering with internal teams and external partners to meet standards and deadlines
• Review and support activity and funding requests to ensure alignment with MDF and program guidelines, including coordinating activity creation in Intel’s MDF portal
• Manage approval workflows by coordinating client approvals for activity budgets and execution timelines
• Collect, organize, and validate partner Proof of Performance (PoP) throughout activity execution
• Support partners with claim submission through the client platform to drive timely and accurate reimbursement
• Track claim status, manage reimbursement distribution, and maintain accurate records of spend and payments
• Monitor, review, and report on partner MDF spend and ROI, proactively working with partners to ensure claims are submitted on time

Operational Marketing Specialist

• Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives.
• Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing).
• Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships.
• Refine the brand story and ensure consistent messaging across all channels and customer touchpoints.
• Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation.
• Equip sales teams with the tools, content, and insights needed to close deals effectively.
• Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts.
• Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

SVP, B2B Marketing

• Lead a dynamic team of marketing professionals
• Develop and execute comprehensive strategies for customer engagement and retention
• Design and implement multi-channel targeted customer marketing programs
• Monitor performance metrics to ensure effectiveness and maximize results
• Identify trends, anticipate customer needs, and proactively address challenges
• Deliver compelling and insights-based presentations to executives

Senior Marketing Manager – Engagement & Retention, Consumer Deposits

• Lead a dynamic team of marketing professionals and serve as a strategic advisor to the Consumer Deposit Products and Payments (CDPP) business
• Collaborate with a network of internal and external stakeholders to deliver sophisticated marketing plans and programs that exceed business goals
• Shape business operations and drive impactful decisions at the highest level
• Develop and execute strategies to onboard and retain new deposit customers
• Optimize the customer journey at every touchpoint
• Measure, analyze, and refine marketing investments to accelerate revenue and business expansion.
• Compose compelling and insights-based presentations to executives.

Senior Marketing Manager, Onboarding, Early Month on Book (EMOB), Consumer Deposits

• Lead development and execution of contracting strategies to support revenue and margin growth across Individual and IDN customers
• Partner with Sales leadership to structure complex deals aligned with pricing and margin targets
• Participate in customer negotiations and high-value commercial discussions
• Oversee end-to-end contract lifecycle, including drafting, redlining, execution, and post-signature management
• Ensure contract accuracy, compliance, and adherence to internal approval processes and GPO strategies
• Manage amendment workflows, pricing files, and contract documentation
• Collaborate with Legal, Finance, Marketing, and other stakeholders to drive efficient contract execution
• Present deal analyses, recommendations, and risk assessments to senior leadership
• Lead, coach, and develop a team of contracting professionals
• Establish clear priorities, performance expectations, and development plans
• Foster a high-performance, customer-focused team environment
• Drive process improvements to increase contracting efficiency and throughput
• Develop and maintain tools, dashboards, and reporting to support decision-making
• Leverage systems such as Microsoft tools and Model N to optimize workflows
• Other duties as assigned

Senior Manager, Contract Marketing

• Develop omnichannel media plans that align to client objectives and retail partner goals
• Serve as the primary point of contact for clients and retail partners regarding media planning and execution
• Work directly with internal and external partners to deliver differentiated capabilities and offerings for our clients through developing an in-depth knowledge of client’s business and competitive landscape
• Create monthly and quarterly performance reports on key metrics, insights, and recommendations for plan optimization
• Adjust media plans and strategies based on performance data to maximize ROI
• Demonstrates knowledge of owned, earned and paid media channels, including digital, email, social, and print marketing while keeping up with new trends in the marketplace
• Monitors campaign performance and spend to ensure accurate impression and KPI delivery
• Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendation
• Build trustworthy relationships internally, with agency partners and with clients and appropriately respond to client needs
• Develop and issue Statements of Work (SOW) using approved language and approach
• Possess excellent project management oversight and exhibit attention to detail to meet or exceed campaign deadlines across multiple programs
• Stay updated on the latest trends and innovations in retail media and digital marketing.

Integrated Marketing – Supplier Media

• Own marketing’s contribution to both new business and expansion pipelines.
• Orchestrate paid digital (search, social, display) and channel distribution.
• Build and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiatives.
• Partner with Product Marketing to turn positioning into executable, multi-channel campaigns.
• In partnership with RevOps, define funnel metrics and attribution models.
• Guide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations.

Senior Director, Marketing

• Partner with internal teams across marketing, sales, and customer experience to identify and source impactful stories.
• Develop and maintain a global pipeline of customer advocates suitable for speaking engagements.
• Lead the planning, coordination, and execution of CX’s involvement in the Customer Achievement Awards program.
• Partner with customer advocacy communities and external clients to foster relationships.
• Oversee the production of customer stories leveraging AI across various formats.
• Measure and report on the impact of storytelling initiatives.

Marketing Manager

• Design the overarching strategy for global campaigns, overseeing the vision for email, landing pages, and complex lead nurture journeys.
• Crisp Judgement of Messaging, Tone, Value Propositions to drive the right engagement with potential and current customers.
• Develop sophisticated, multi-touch engagement strategies that utilize storytelling to move prospects through the funnel with precision.
• Utilize multi-touch attribution models to evaluate the effectiveness of creative assets and provide definitive insights into strategic impact on revenue.
• Lead high-level segmentation strategies and audience mapping to ensure hyper-personalized messaging while maintaining global brand standards and communication integrity.
• Act as a key consultant to Digital Marketing, Sales, and Operations, aligning creative capabilities with aggressive business growth objectives.
• Set the standard for A/B testing frameworks and dynamic content strategies to continuously evolve our messaging and conversion metrics.
• Translate complex performance data into high-level reports and BI dashboards that communicate campaign impact and market trends to leadership.

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