Marketing

• Oversees strategy, training and execution for Bloomsbury’s global conference program across Academic & Professional (A&P)
• Manages all aspects of Bloomsbury’s conference presence for A&P marketing and editorial teams in the US and UK
• Ensures the smooth running of conferences globally, and to budget
• Supports A&P’s strategic objectives, including commissioning goals, branding and sustainability
• Oversees a small team supporting up to 200 conferences a year globally.
• Allocates and delegates work as appropriate across the team
• Communicates strategy and schedule to all A&P
• Manages the annual global conferences budget, ensuring a smooth budgeting process
• Negotiates with conference organizers to reserve exhibit space
• Maintains contracts for 3rd party exhibitors
• Manages program advertising and liaises with subject marketers
• Maximizes prominence of Bloomsbury brands and ensures consistent branding across all conferences
• Oversees booking of relevant furniture, AV/tech equipment as required
• Provides support on marketing activities such as receptions, sponsorships and book signings as agreed with internal stakeholders
• Coordinates the ordering, delivery and return shipment of equipment and products

Senior Global Marketing Manager

• Diagnose business needs, translate them into questions, and architect ways to wrangle data from multiple sources.
• Help clients understand their data and its relation to business objectives.
• Identify and interpret trends and patterns in datasets to locate influences.
• Conduct quantitative analyses (data investigations, UI analyses, data model assessments) to provide valuable insights for clients.
• Translate analytics into stakeholders’ native language and tell stories to make complex ideas simple and actionable.

Analyst, Consulting Services – Marketing Solutions

• Assist with coordinating off-site sponsorship events, including trade show booth setup, collateral, promotional items and other logistics as needed.
• Support the coordination of in-person and virtual client, prospect and referral source events, including development and distribution of invitations, managing RSVPs and event logistics, and assistance with speaker presentations.
• Ensure all event attendees and activities are entered into Salesforce and flagged for relevant nurture campaigns and follow-up coordination to drive lead conversion
• Work closely with executive sponsors on event logistics, run-of show, targeting
• Coordinate post-event feedback collection and metrics reporting
• Coordinate sponsorship agreements, manage fulfillment of sponsor benefit deliverables, and process related invoices in collaboration with Accounts Payable
• Support regional proposal requests, including review, interpretation, and response development for Request for Proposals (RFPs).
• Collaborate with the broader proposal team, offshore team, and business partners to develop polished final deliverables; experience supporting Not-for-Profit and/or Government RFPs is a plus; maintain team bios and industry experience as needed
• Attend industry group meetings and assist regional marketing lead, as needed
• Assist with internal meeting planning, materials, content tracking, and event coordination
• Support campaign and event planning specific to the assigned industry
• Manage project intake tracking, Smartsheet and assist with project coordination with the CoE
• Ongoing maintenance and updates to professional bios and headshots repository to keep current
• Help maintain Teams channel, shared resources, and content and file management
• Organize internal documents
• Maintain marketing collateral libraries and update as needed
• Understand and maintain fluency in key platforms such as Salesforce, Pardot, Smartsheet, Project Management Platforms. Includes proactively seeking training to continue to stay current

Marketing Specialist

• Own the end-to-end marketing measurement strategy across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM, unifying MMM, MTA, and incrementality testing to guide channel and portfolio-level investment.
• Design, launch, and analyze experiments (e.g., geo tests, PSA tests, holdouts) and causal inference studies that quantify lift, inform targeting, and establish best practices for decision-making under uncertainty.
• Build and productionize predictive models (e.g., LTV, churn/propensity, audience response, budget allocation) using SQL and Python or R, partnering with data engineering to automate pipelines and ensure data quality.
• Create executive-ready dashboards and narratives in tools like Looker or Mode that track KPIs, explain performance drivers, and translate insights into clear, prioritized recommendations.
• Partner with Strategic Finance and Marketing leadership on forecasting, scenario planning, and quarterly planning processes; influence roadmaps and present findings to VP+ stakeholders.
• Prioritize ruthlessly in a dynamic environment, managing multiple concurrent projects and elevating the team’s analytical bar through peer reviews, documentation, and mentorship.

Senior Marketing Decision Scientist

• Lead the organization’s marketing efforts combining strategy, execution, technology, and storytelling
• Build, test, optimize, and send email campaigns for all AMS products and offerings
• Leverage segmentation, automation, personalization, and A/B testing to improve engagement and conversion
• Build, manage, and optimize HubSpot workflows, automations, lead nurturing campaigns
• Maintain CRM data integrity and audience segmentation strategies
• Help develop scalable marketing operations processes, templates, and campaign workflows
• Manage campaign tracking, reporting, and marketing analytics
• Coordinate timelines, stakeholders, creation of creative assets, approvals, and deliverables across teams
• Maintain brand consistency across digital, print, email, social, and event marketing materials
• Collaborate on the development and execution of social media and content strategies

Marketing Manager – Not-for-Profit

• Develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests.
• Collaborate with other marketing team members as well as Medical Affairs and Sales team members.
• Identify appropriate channels to deploy marketing messaging in the region.
• Customize content from existing marketing campaigns, programs, and materials as appropriate for the region.
• Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.
• Manage logistical support for local speaker programs, regional conferences, and other regional HCP programs.
• Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region.
• Track ROI for regional marketing programs and campaigns.
• Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape.

Senior Area Marketing Manager, Women’s Health

• Lead and develop a team of four Marketing Strategists.
• Strengthen NPR’s relationships with audiences.
• Apply a rigorous, data-driven approach to strategy.
• Collaborate with various teams to align goals and ensure seamless campaign execution.
• Define success metrics and optimize campaigns based on performance insights.
• Guide the lifecycle of marketing plans and ensure insights improve future strategy.
• Foster a high-performing, collaborative team environment.

Director, Marketing Strategy

• Learn the Socure brand and offerings and stay up to date on Socure’s Terminology.
• Understand our core products in order to effectively qualify and engage prospective customers.
• Present and pitch Socure products through a strategic method of cold calls, emails campaigns, and social media contact.
• Follow up on inbound leads and referrals, maintaining CRM hygiene, and taking good notes.
• Conduct research to identify potential clients and target industries.
• Generate and qualify leads through various channels, including cold calling, email outreach, and social media prospecting.
• Articulate the company's value proposition and product offerings to potential customers.
• Engage with prospects and build relationships through effective communication and follow-up.
• Schedule and coordinate meetings or product demonstrations with qualified leads for the sales team.
• Collaborate with the sales team to develop effective strategies for lead generation and pipeline development.
• Keep accurate records of lead interactions and sales activities using CRM software.
• Stay up to date with industry trends, market conditions, and competitor activities.
• Align with campaign leaders and account executives to drive meetings with target accounts that result in net-new pipeline and deal velocity.

Marketing Development Partner – Public Sector

• Assist with coordinating off-site sponsorship events, including trade show booth setup, collateral, promotional items and other logistics as needed.
• Support the coordination of in-person and virtual client, prospect and referral source events, including development and distribution of invitations, managing RSVPs and event logistics, and assistance with speaker presentations.
• Ensure all event attendees and activities are entered into Salesforce and flagged for relevant nurture campaigns and follow-up coordination to drive lead conversion.
• Work closely with executive sponsors on event logistics, run-of show, targeting.
• Coordinate post-event feedback collection and metrics reporting.
• Support regional proposal requests, including review, interpretation, and response development for Request for Proposals (RFPs), helping oversee the process from kickoff through final submission.
• Draft, edit, and format persuasive, technical, and client-focused proposals, statements of qualifications, presentations, and related pursuit materials; help maintain the Mid-Atlantic proposal library in coordination with national marketing leads and SMEs, ensuring templates, case studies, and firm credentials are accurate, current, and relevant for the region.

Senior Marketing Specialist

• Build and maintain an engaging, thoughtful membership experience from application to renewal that supports a mission-ready membership base.
• Establish a structured, repeatable member journey with defined touchpoints and expectations.
• Identify and address gaps in the member experience to improve engagement and retention.
• Develop and implement membership-related campaigns for the full year, supporting our customer Statement of Works (SOWs) and expressed member needs.
• Work with the Creative team to develop engaging content and nurture campaigns to encourage new member registration.
• Define target segments and outreach strategies to drive intentional membership growth.
• Plan and deliver member-centric virtual and in-person events from concept through execution.
• Manage and optimize the membership portal, website, and networking platforms to increase engagement and improve the user experience.
• Collaborate with the Member Admin to map, clean up, and manage workflows and data integrations across the portal and CRM systems.
• Ensure data accuracy and integrity to support reporting, communication, and decision-making.
• Report on member success initiatives and improvement plans/roadmaps.
• Continuously collect member feedback via surveys and other interactions.
• Act as a front-facing NSTXL representative at tradeshows, member meetings, and industry events.
• Collaborate with all marketing teams to host quarterly in-person member engagement and networking events.
• Drive accountability and alignment across teams supporting the membership experience.
• Manage membership projects and deadlines using tools such as Monday.com, Outlook, content calendars, and other project management software.
• Serve as a primary point of contact and a face of NSTXL to members, delivering white-glove service and ensuring a high-quality member experience.
• Proactively engage members to understand needs, identify challenges, and connect them with relevant NSTXL resources and opportunities.

Marketing Specialist – Membership

• Support the execution and management of paid media campaigns across numerous clients
• Work closely with a team of Media Buyers
• Coordinate across our Client Services, Media Planning, and Analytics teams
• Set-up, QA, implementation, and ongoing oversight of paid media campaigns across multiple advertising channels
• Monitor campaign delivery & performance, and flagging issues to the rest of the team
• Ensure campaigns meet and exceed client KPIs
• Work with the Media Planning and fellow Buying team members to support development of effective media plans
• Contribute to BPI’s new-to-market products & services that help clients deliver more impactful campaigns
• Report on advertising performance metrics across platforms to assess campaign performance, inventory value, and opportunities for improvement
• Attend new vendor meetings to help assess the fast-changing digital media landscape and develop new buying solutions for clients
• Support Buying team members in developing the agency’s buying product
• Assist Buying team members in designing, executing, and analyzing tests to improve the efficacy of our buying tactics

Senior Media Buyer

• Serve as primary deputy to the Head of Marketing, contributing to the design and execution of the Division’s overall go-to-market strategy in support of private fundraising growth.
• Sit on the Marketing & Growth extended leadership team, actively shaping divisional priorities and aligning cross-functional strategies to deliver integrated, audience-first brand experiences.
• Accountable for the strategic vision, integration, and results of: Integrated Brand Activations, Cause Brand Marketing, and Content Strategy & Governance.
• Partner closely with the Creative Director as a strategic collaborator to ensure activations and brand expression are brought to life through compelling, insight-led creative.
• Partner closely with Fundraising Acquisition and Retention teams to ensure brand-led activations align with targetable audience strategies and donor segment objectives.
• Responsible (through Team Leaders) for execution of campaigns, content production, and creative delivery, ensuring high standards and on-time, on-budget outcomes.
• Champion marketing innovation by identifying emerging channels, technologies, creative formats, and engagement models to reach and inspire target audiences in new ways.
• Train, develop, coach, lead, and supervise staff direct reports and their teams.
• Develop and manage operating procedures across Integrated Activations, Cause Brand Marketing & Content Strategy & Governance, and Creative.
• Oversee budgets for brand, cause marketing, content, and creative, including leveraging pro bono resources. Set and track KPIs for awareness, engagement, and revenue impact.

Senior Managing Director, Integrated Marketing

• Support primary audience segments and core capabilities by developing targeted campaigns that align with key business priorities, balancing product and audience-specific messaging.
• Manage quarterly newsletters, prospecting and cross-sell email campaigns, and thought leadership content targeting segments such as insurers, healthcare organizations, unions, and retirement plan sponsors to drive new business and cross-sell opportunities.
• Develop and execute LinkedIn promotions and social content, partnering with design teams to create templates and writing optimized copy that elevates thought leadership and engagement.
• Own end-to-end execution of quarterly webinars, including topic development, registration setup, promotional strategy, and communications across internal and external channels.
• Maintain the social and marketing calendars, coordinate with external vendors and agencies, and ensure all campaigns are reviewed and approved through the appropriate processes and partners.
• Track campaign performance, analyze engagement data (e.g., email clicks, content interaction), and proactively recommend actionable improvements to enhance effectiveness and ROI.

Senior Marketing Specialist – Institutional Asset Management

• Source and prioritize events. **Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar.
• Negotiate and contract. **Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar.
• Plan and execute end to end. **Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
• Be the on-site point of contact. **Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish.
• Prep the team. **Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do.
• Drive pipeline with sales. **Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly.
• Run pre- and post-event campaigns. **Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
• Own the budget. **Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift.
• Define KPIs and report on results. **Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

Field Marketer

• provide marketing and project support for the Marketing Department’s essential operations functions
• assist with implementing and maintaining process improvements and related organizational tools
• conduct monthly audits of the department’s central library of work product
• update Marketing Handbook as necessary
• handle new hire training
• manage department training calendar

Marketing Coordinator

• Build and lead a high-impact analytics function
• Develop and scale a best-in-class team, operating model, and roadmap that positions data and analytics as core drivers of marketing and business strategy.
• Drive executive decision-making through data and storytelling
• Translate complex analyses into clear, compelling narratives and recommendations; confidently present insights to senior leadership and influence enterprise priorities.
• Embed AI and advanced analytics into marketing
• Develop and apply predictive models, segmentation, CLV frameworks, and AI/ML-driven approaches to improve targeting, personalization, and performance.
• Own performance measurement and optimization
• Lead digital analytics, experimentation, SEO, and on-site search measurement - connecting insights across the customer journey to drive continuous optimization.
• Deliver scalable insights and self-service capabilities
• Design KPI frameworks, dashboards, and reporting that simplify complexity, accelerate decisions, and enable broader access to insights.
• Partner across the enterprise to enable data-driven marketing
• Collaborate with Marketing, Product, and Technology teams as well as our vendors and media agency to improve data quality, governance, and infrastructure readiness for advanced analytics and AI use cases.
• Drive organizational change
• Champion a data- and AI-driven culture; influence stakeholders across a large, complex organization to adopt new ways of working.

Senior Marketing Data and Analytics Manager

• Define and execute a vertical marketing strategy for the Fintech GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
• Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
• Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
• Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure. Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
• Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.
• Act as the vertical marketing owner for your pod during planning cycles and QBRs.
• Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
• Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
• Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

Vertical Marketing Lead, Fintech

• Translating marketing strategies into marketing plans and developing marketing plan budgets.
• Drives market research to understand local consumer behavior, preferences, and trends.
• Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
• Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
• Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
• Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
• Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

Federal Marketing Lead – Demand Gen

• Collaborate closely with sales, field marketing, and demand generation teams to design and execute high-impact programs.
• Craft tailored messaging by account and target audience to drive new business, accelerate deals, or support cross-sell/upsell initiatives.
• Manage targeted advertising, mailers/swag, and contact discovery efforts.
• Develop multi-threaded, custom digital landing pages.
• Coordinate account-specific research, events, prospecting, and follow-up with cross-functional teams.

Account Based Marketing Specialist

• Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives.
• Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing).
• Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships.
• Refine the brand story and ensure consistent messaging across all channels and customer touchpoints.
• Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation.
• Equip sales teams with the tools, content, and insights needed to close deals effectively.
• Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts.
• Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

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