Marketing

• Build a distinct government narrative aligned with the OpenAI brand, centered on mission outcomes, public servants, security, and responsible deployment.
• Create a repeatable process to source, prioritize, approve, and refresh customer stories, public use cases, metrics, and quotes for web, video, social, sales, events, and internal storytelling.
• Build marketing plans for government-relevant product releases, security and compliance milestones, partnerships, projects, and other key moments.
• Define how and when OpenAI shows up at conferences, summits, think tanks, and public events relevant to government audiences.
• Turn OpenAI for Government’s priority audience segments into campaigns for relevant agencies and mission sets, developing reusable content such as white papers, executive and solution briefs, use-case playbooks, videos, and decks.
• Develop and execute joint campaigns with strategic partners, align go-to-market plans, amplify shared announcements, and strengthen OpenAI for Government’s position in priority markets.
• Partner with Government Solutions Engineering to maintain demos that bring priority mission workflows and product capabilities to life.
• Generate qualified interest and pipeline while advancing thought leadership and community engagement.

Integrated Marketing Manager – Government

• Coordinate logistics for public sector events, conferences, roundtables, executive dinners, and hosted programs—including venue, catering, materials, and on-site setup.
• Schedule and manage meetings between the Public Sector sales team and prospects, customers, and partners tied to events and standalone outreach programs.
• Build and maintain calendars, scheduling trackers, and logistics timelines to keep the Public Sector team organized and on schedule.
• Track meeting status, attendee confirmations, and follow-up actions before, during, and after events.
• Coordinate directly with Public Sector sellers, MDRs, and account executives to align on meeting priorities, schedules, and logistics needs.
• Help ensure clean handoffs after events—capturing meeting outcomes, next steps, and follow-up assignments in Salesforce or equivalent tools.
• Support pre-event and post-event outreach coordination in partnership with the Public Sector and MDR teams.
• Assist with post-event reporting, including attendance, meetings held, follow-up completion, and basic pipeline contribution data.
• Contribute to ongoing field marketing initiatives as business needs evolve.
• Develop and deliver a comprehensive executive-level presentation summarizing your project findings, strategic recommendations, and key learnings at the close of the internship.

Field Marketing Intern – Public Sector

• Develop and activate the US Public Sector field marketing strategy end-to-end
• Design and run public-sector-appropriate event formats
• Plan the field calendar around the government fiscal year
• Own presence at anchor public sector events
• Build co-marketing programs with public sector channel ecosystem
• Partner closely with Public Sector Sales and BDRs
• Build operational playbooks
• Establish baseline metrics, dashboards, and ROI reporting
• Be the face of Anthropic in the Public Sector ecosystem

Field Marketing Manager, Public Sector

• Own demand generation strategy and execution
• Build and manage lifecycle marketing programs
• Develop lead generation initiatives across inbound and outbound channels
• Partner with sales to define ICP and optimize lead scoring
• Develop sales enablement materials
• Own messaging and positioning for products and services
• Monitor market conversations to inform strategy
• Collaborate with leadership for thought leadership content

Senior Marketing Manager

• Own Health Evolution's brand voice and marketing engine
• Develop and own Health Evolution's integrated marketing strategy
• Build a measurement and analytics framework
• Lead the positioning, messaging, and go-to-market planning
• Oversee content, paid, and organic programs that build reach
• Champion the practical use of AI across the marketing function
• Recruit, develop, and lead a high-performing marketing and communications team

VP, Marketing

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
• Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
• Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

Vice President, Marketing

• Engage customers to take the next best action towards critical publishing milestones.
• Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy.
• Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs.
• Maintain lifecycle marketing program alignment to roadmap and business objectives.
• Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement.
• Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.
• Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation.
• Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies.

Lifecycle Marketing Manager

• Staffing & Recruiting: Source, screen, and recruit Brand Ambassadors across markets, help coordinate interviews
• Schedule and staff every weekend in Raleigh, Charlotte, and DMV
• Build and maintain a healthy, ready-to-go BA pipeline
• Retail Programs: Keep our Costco and Sam's Club programs moving — admin, deadlines, and staffing
• Verify on-brand booth execution through BA check-in photos and in-person store checks
• Keep ops clean — all BA invoices submitted on time
• Brand Activations: Support upcoming brand activations — track timelines and keep deliverables moving so nothing slips through the cracks
• Step in to cover a booth or run a store check in person when needed

Field Marketing Coordinator – East Region

• Develop new and innovative ways to achieve marketing objectives through data analysis
• Analyze marketing performance and find opportunities for improvement
• Resolve complex operational and marketing challenges through creative solutions
• Collaborate with analytics, product, technology, legal, agency, and Club partners

Marketing Engagement Partner

• Lead the ongoing evolution of ULI's global brand strategy
• Serve as ULI's internal brand authority
• Define and track brand KPIs
• Develop and maintain brand guidelines, toolkits, and asset libraries
• Manage ULI's contracted creative services team
• Oversee ULI's creative project management platform
• Develop and own ULI's global storytelling strategy
• Collaborate with stakeholders and communicate mission impact stories
• Lead the Annual Report end-to-end

Senior Director, Brand and Impact Marketing

• Define and execute a vertical marketing strategy for the Public Sector GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
• Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
• Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
• Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.

Vertical Marketing Lead – Public Sector

• Oversees strategy, training and execution for Bloomsbury’s global conference program across Academic & Professional (A&P)
• Manages all aspects of Bloomsbury’s conference presence for A&P marketing and editorial teams in the US and UK
• Ensures the smooth running of conferences globally, and to budget
• Supports A&P’s strategic objectives, including commissioning goals, branding and sustainability
• Oversees a small team supporting up to 200 conferences a year globally.
• Allocates and delegates work as appropriate across the team
• Communicates strategy and schedule to all A&P
• Manages the annual global conferences budget, ensuring a smooth budgeting process
• Negotiates with conference organizers to reserve exhibit space
• Maintains contracts for 3rd party exhibitors
• Manages program advertising and liaises with subject marketers
• Maximizes prominence of Bloomsbury brands and ensures consistent branding across all conferences
• Oversees booking of relevant furniture, AV/tech equipment as required
• Provides support on marketing activities such as receptions, sponsorships and book signings as agreed with internal stakeholders
• Coordinates the ordering, delivery and return shipment of equipment and products

Senior Global Marketing Manager

• Diagnose business needs, translate them into questions, and architect ways to wrangle data from multiple sources.
• Help clients understand their data and its relation to business objectives.
• Identify and interpret trends and patterns in datasets to locate influences.
• Conduct quantitative analyses (data investigations, UI analyses, data model assessments) to provide valuable insights for clients.
• Translate analytics into stakeholders’ native language and tell stories to make complex ideas simple and actionable.

Analyst, Consulting Services – Marketing Solutions

• Assist with coordinating off-site sponsorship events, including trade show booth setup, collateral, promotional items and other logistics as needed.
• Support the coordination of in-person and virtual client, prospect and referral source events, including development and distribution of invitations, managing RSVPs and event logistics, and assistance with speaker presentations.
• Ensure all event attendees and activities are entered into Salesforce and flagged for relevant nurture campaigns and follow-up coordination to drive lead conversion
• Work closely with executive sponsors on event logistics, run-of show, targeting
• Coordinate post-event feedback collection and metrics reporting
• Coordinate sponsorship agreements, manage fulfillment of sponsor benefit deliverables, and process related invoices in collaboration with Accounts Payable
• Support regional proposal requests, including review, interpretation, and response development for Request for Proposals (RFPs).
• Collaborate with the broader proposal team, offshore team, and business partners to develop polished final deliverables; experience supporting Not-for-Profit and/or Government RFPs is a plus; maintain team bios and industry experience as needed
• Attend industry group meetings and assist regional marketing lead, as needed
• Assist with internal meeting planning, materials, content tracking, and event coordination
• Support campaign and event planning specific to the assigned industry
• Manage project intake tracking, Smartsheet and assist with project coordination with the CoE
• Ongoing maintenance and updates to professional bios and headshots repository to keep current
• Help maintain Teams channel, shared resources, and content and file management
• Organize internal documents
• Maintain marketing collateral libraries and update as needed
• Understand and maintain fluency in key platforms such as Salesforce, Pardot, Smartsheet, Project Management Platforms. Includes proactively seeking training to continue to stay current

Marketing Specialist

• Own the end-to-end marketing measurement strategy across paid search, paid social, display, affiliates, CTV, and lifecycle/CRM, unifying MMM, MTA, and incrementality testing to guide channel and portfolio-level investment.
• Design, launch, and analyze experiments (e.g., geo tests, PSA tests, holdouts) and causal inference studies that quantify lift, inform targeting, and establish best practices for decision-making under uncertainty.
• Build and productionize predictive models (e.g., LTV, churn/propensity, audience response, budget allocation) using SQL and Python or R, partnering with data engineering to automate pipelines and ensure data quality.
• Create executive-ready dashboards and narratives in tools like Looker or Mode that track KPIs, explain performance drivers, and translate insights into clear, prioritized recommendations.
• Partner with Strategic Finance and Marketing leadership on forecasting, scenario planning, and quarterly planning processes; influence roadmaps and present findings to VP+ stakeholders.
• Prioritize ruthlessly in a dynamic environment, managing multiple concurrent projects and elevating the team’s analytical bar through peer reviews, documentation, and mentorship.

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