Influencer Marketing

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
• Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
• Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams.
• Establish and Grow the Discipline at The Team – Develop the practice and approach to creator strategy at The Team. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.
• Keep the company on the Creator industry forefront – Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.) Spot emerging creators and trends before they break. Provide strategic POVs on platform updates and industry shifts.

Director, Social Strategy – Creator/Influencer

• Own and define Simon’s creator marketing vision, evolving from campaign-based influencer activations to an always-on, full-funnel creator ecosystem spanning awareness, consideration and conversion
• Lead and manage agency and partner relationships, setting strategic direction, KPIs and accountability frameworks to ensure best-in-class execution and innovation
• Build and scale ambassador program, prioritizing long-term partnerships over one-off activations
• Develop and expand performance-driven creator strategies, including affiliate marketing, creator commerce, trackable links, promo codes and in-center conversion tactics
• Establish Simon as a leader in social-first, culturally relevant storytelling, identifying trends, formats, and platform behaviors that can translate into viral, shareable content
• Partner cross-functionally with various teams to integrate creator marketing into enterprise campaigns and local center strategies
• Create scalable frameworks for localized creator activation, empowering field teams to tap into regional creators while maintaining brand consistency
• Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed, and distributed across owned, paid and partner channels
• Build and maintain a high-value network of creators across tiers (nano to celebrity), with a focus on diversity, authenticity, and cultural relevance
• Leverage data, social listening, and platform insights to inform strategy, optimize performance, and identify opportunities
• Define measurement frameworks that connect creator activity to business outcomes
• Manage budgets, forecasting, and investment allocation across campaigns, partners, and platforms
• Serve as a thought leader internally, educating teams on emerging trends including UGC at scale, creator whitelisting, dark posting, AI-enabled creator matching and social commerce

Director, Influencer Marketing

• Manage influencer campaigns end-to-end, owning creator briefing, negotiation, content review, go-live coordination, and post-campaign reporting across your client portfolio
• Lead day-to-day client relationships as the primary point of contact, running status calls, preparing QBRs, and ensuring clients always know where their campaigns stand
• Own account health across your portfolio, tracking scope, flagging over and under-servicing early, and proactively identifying opportunities to grow the relationship
• Coordinate cross-functionally with Strategy, Creator, Production, and Paid teams, acting as the single point of accountability for delivery on your accounts
• Understand data and analytics and can produce actionable insights and trend reporting in presentation formats
• Willing and able to join in-person client photo and video shoots and support with organizational production needs

Manager, Influencer Marketing

• Collectively’s Producers are responsible for leading influencer marketing projects from kick-off through to wrap, including production planning, briefing, content, and reporting.
• This role reports directly to the Director of Production, and will work closely with a cross-functional team to deliver programs that vary in scale and scope.
• The Producer role is responsible for three crucial areas of campaigns: Project Management, Influencer Casting & Management, and Client Services.
• Independently or with co-Producers, lead program execution of multi-phase projects across a variety of client types and verticals.
• Develop and manage to program timelines and budgets, ensuring programs are delivered on time and on budget and with key KPIs met.
• Ensure cross-functional collaboration and contributions to projects happen successfully throughout the production phase.
• Prepare key production deliverables, including campaign briefs, activation strategies, production schedules, influencer lists, and weekly reports.
• Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion.
• Proactively inform Production leadership of project status, optimization insights and potential partnership learnings.
• On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots.
• Excel at adopting and utilizing key tech and SaaS platforms.

Producer, Influencer Marketing

• Scale Sokin's global social channels
• Drive content velocity across formats
• Build and manage a global influencer and creator programme
• Develop a consistent executive social presence
• Own and scale Sokin’s community presence
• Own performance tracking across social and influencer activity
• Serve as the primary contact for agencies
• Lead social coverage for events and conferences
• Work closely with Demand Gen, PR, and Product Marketing

Senior Manager, Global Social & Influencer Marketing

• Research and identify creators and influencers aligned with NoGigiddy's audience across TikTok, YouTube, Instagram, and X
• Conduct outbound outreach with personalized pitches that actually get responses
• Negotiate partnership terms — content deliverables, timelines, and compensation
• Manage active influencer relationships and ensure deliverables are met on schedule
• Brief creators on campaign goals, messaging, and compliance requirements
• Track campaign performance — reach, clicks, conversions, and ROI
• Maintain a pipeline of prospective and active creator partnerships

Influencer Outreach Coordinator

• Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights
• Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders
• Oversee multiple program teams, ensuring work is integrated, creative, and measurable
• Guide and approve strategies, casting recommendations, and contract negotiations led by the broader team
• Partner with the SVP and executive leadership to evolve the Creators & Casting practice, expanding capabilities and refining processes
• Mentor and manage mid-level and junior staff, fostering a culture of accountability, growth, and operational excellence.
• Anticipate client and market needs, proactively developing new solutions and opportunities
• Contribute to new business efforts, leading creator strategy and presenting to prospective clients
• Track, measure, and analyze performance across programs to deliver insights and push innovation

Senior Director, Social & Influencer

• Supporting the team with the development of influencer strategies across multiple clients and categories.
• Owning the creation, delivery, and presentation of influencer partner recommendations and campaign briefs and messaging.
• Assisting with project impact forecasting.
• Working directly with influencer partners to deliver quality content on time that drives results for our clients.
• Developing project timelines and ensuring clear communication to internal team and influencers.
• Being an expert at influencer negotiations to ensure we are entering financially sound partnerships with creators.
• Supporting the Associate Manager, Influencer Marketing with influencer communications and contracting with talent and their representatives.
• Tracking campaign progress and reporting back to your people leader and clients.
• Managing influencer out of pocket budgets and reporting back to your people leaders to support the team’s overall financial goals.
• Overseeing influencer invoicing & billing processes.
• Supporting client goals and success by ensuring efficient and on-time delivery of all contracted content.
• Making recommendations for campaign content and optimization throughout projects.
• Assisting with data analysis and presenting campaign results to clients.
• Managing campaigns in the Creator IQ platform.
• Applying best practices and required client and FTC guidelines to ensure compliance.
• Acting as a lens of overall quality control for all client-facing deliverables.

• Own one or more influencer marketing client accounts, acting as the beginning and end point to clients who are utilizing our services as partners.
• Ensure their dedicated team is meeting their needs and then some.
• Provide overall direction to your team on best practices for managing end-to-end influencer marketing campaigns.
• Be responsible for forecasting potential impact of influencer campaigns / KPIs and communicating how it can impact clients’ businesses.
• Collaborate and drive success in skillfully promoting influencer content with Dentsu paid media teams.
• Proactively pitch business growth opportunities to existing clients.
• Be an active part of the new business pitch process, developing strategies, recommendations and presenting to potential new clients in partnership with leaders.
• Assist your team in developing timelines and project plans to ensure successful delivery.
• Take an active and responsive role in internal team processes by serving as the approver for project budgets, SOWs, contracts and invoices.
• Serve as a key contact for Dentsu Legal in matters of contract development, amendments, and disputes, lending your expertise to the process.
• Hold ultimate responsibility for meeting financial goals for your account(s).
• Successfully manage a team and communicate challenges, changes and needs with them in an effort to drive success and ensure their continual growth.
• Always consider how we can improve processes, tools and offerings and taking on the development of these improvements.
• Partner with your Group Director and other team leadership to set the strategic vision for your team and accounts.
• Provide directive and final input on analysis of results as part of performance reporting process to draw implications that inform future campaigns.
• Gain a broader view of services and offerings across the Dentsu organization, and seeking opportunities to expand our services provided to each client.
• Hold responsibility for client and intercompany billing at project completion.

• Lead end-to-end influencer and social strategy development for technology clients, aligning content to brand, product, and business objectives
• Own client relationships in social and influencer workstreams including client calls, presenting strategic recommendations, and providing proactive counsel
• Develop integrated influencer and social campaign plans, including audience alignment, platform strategy, messaging frameworks and content approaches
• Manage execution of influencer content across network of developer, creator, and technical influencer partners, including coordination, content review and tracking deliverables
• Coordinate with internal teams, studios, and influencers to ensure seamless execution across timelines and deliverables
• Help gather and organize data for client reporting, with exposure to platform analytics and Google Analytics/GA4
• Monitor social channels and support community management, responding to routine inquiries and flagging key issues
• Contribute to new business and organic growth opportunities through strategic thinking, proposal development, and client upsell identification
• Develop and apply knowledge of social platform best practices, including developer and tech audience platforms like Reddit, GitHub, Discord, etc, specifications, and objectives
• Stay ahead of digital, social, and technology trends (AI, developer ecosystems, emerging platforms) and translate them into actionable campaign ideas.

Senior Manager, Social & Influencer Strategy

• Creator Sourcing: Identify and vet creators across TikTok, Instagram, and YouTube who fit the Fi brand
• Outreach & Relationships: Run first-touch outreach, manage inbound conversations, and keep deals moving
• Sample Shipping: Own the gifting process end-to-end — pulling addresses, coordinating with ops, packing and sending product, tracking deliveries, and confirming receipt
• Affiliate Coordination: Support our affiliate program day-to-day — approving and adding partners within Awin and pulling performance data. Bonus if familiar with ShareASale and CreatorIQ
• Reporting: Monitor posts, pull performance and affiliate data, and help us understand what's working
• Trend-Spotting: Stay ahead of platform trends, emerging creators, and what's resonating in pet and lifestyle content
• Database Hygiene: Keep our creator tracker, affiliate roster, and content library clean and easy to pull from

Influencer Marketing Intern

• Manage & Scale Creators : Oversee influencer portfolios and help talent grow their platform presence while securing brand deals.
• Talent Acquisition : Scout and sign new creators, focusing on emerging and established influencers.
• Foster Brand Relationships : Build and nurture strong partnerships with brands and agencies to book top talent for campaigns.
• Strategic Growth : Collaborate with internal teams to shape the overall strategy and expand Grail’s talent roster.
• Autonomous & Flexible Work : Thrive in a dynamic, fast-paced environment while having the flexibility to work independently and remotely.

Influencer Talent Manager

• Support development of campaign and long-term Influencer strategy
• Own day-to-day execution of influencer campaigns
• Review influencer contracts, usage rights, and disclosures
• Conduct content reviews and provide feedback
• Maintain campaign trackers and documentation
• Document, analyze, and provide insights on campaign performance
• Partner with paid media and creative teams
• Proactively flag risks, delays, or performance concerns
• Inform on influencer and social media trends
• Provide thought-leadership and subject matter expertise

Senior Analyst, Influencer Marketing

• Creator-attributed new member acquisition
• Earned Media Value measurement
• Strategy development for the VIP and creator program
• Operational infrastructure setup for creator program
• Measurable movement on creator-attributed acquisition

Influencer Program Lead

• Execute organic social strategy for History, ensuring alignment with broader company and editorial priorities
• Manage day-to-day platform performance, including audience growth, engagement, moderation, and optimization
• Implement KPI frameworks and support reporting and performance tracking across History platforms
• Execute against strategic priorities and editorial direction by building and maintaining social calendars and platform-specific distribution plans
• Execute distribution strategies across platforms, ensuring content is optimized for reach, engagement, and platform-native storytelling
• Partner with Digital Creative to support the development and execution of franchise-based content models, leveraging performance insights to help identify scalable formats with potential for sponsorship integration
• Monitor performance and optimize content based on insights, audience behavior, and platform trends

Manager, Organic Social & Influencers

• Serve as a trusted advisor to senior clients
• Lead internal and client-facing meetings
• Develop integrated strategies for influencer marketing
• Pitch and book talent for high-authority environments
• Manage outreach to influencers
• Independently lead program execution of complex projects
• Create exceptional key production deliverables

Senior Producer, B2B Influencer Marketing – PR

• Drive client relationships by serving as the primary day-to-day contact to fulfill their needs relating to influencer marketing opportunities
• Support the Group Director, Influencer Marketing with the development of influencer strategies across multiple clients and categories
• Own the development and presentation of influencer strategies based on client needs and input
• Assist with project impact forecasting
• Review and develop creative strategies and messaging to share with influencers to ensure a successful campaign
• Develop project timelines
• Handle influencer negotiations
• Participate in contractual language discussions and amendment settlement discussions with our legal team to ensure support of the company and partners
• Track campaign progress
• Manage influencer budgets and report back to people leaders to support the team's overall financial goals
• Oversee influencer invoicing and billing processes
• Ensure efficient and on-time delivery of all contracted content
• Make recommendations for campaign content and optimizations
• Manage campaigns in the Creator IQ platform
• Apply best practices and required client and FTC guidelines to ensure compliance
• Be a lens of overall quality control for all client-facing deliverables.

Senior Manager, Influencer Marketing

• Manage day-to-day execution of influencer marketing campaigns, ensuring deliverables are met on time and on brand.
• Partner with internal client teams and their agency partners to coordinate influencer activations, campaign briefs, and approvals.
• Participate in the client’s weekly team meetings and relevant planning sessions, ensuring seamless integration with internal teams while bringing external perspective and expertise.
• Review influencer content for brand alignment, accuracy, and quality before publication.
• Maintain tracking documents, campaign calendars, and influencer databases to ensure up-to-date and accurate program information.
• Support the development and execution of always-on influencer programs, including paid, earned, and hybrid partnerships.
• Identify emerging influencer trends, talent, and opportunities that align with brand goals and category priorities.
• Collaborate cross-functionally with creative, PR, and digital teams to ensure cohesive storytelling across all channels.
• Consolidate influencer performance reporting, campaign metrics, and key insights for stakeholder presentations.
• Manage program budgets, tracking deliverables and spend against agreed scopes.
• Provide consistent communication, documentation, and organization to support smooth team operations.

Influencer Manager – Contract

• Collectively's Senior Producers are experienced influencer marketers with experience leading complex, high-profile projects for clients.
• This role requires a strategic production perspective from project kick-off to wrap, including production planning, briefing, casting, content development, deliverable review, and optimization.
• This role reports to the Director of Production and will work closely with a cross-functional team to deliver programs that vary in scale and scope.
• The Senior Producer will be responsible for three crucial areas of campaigns: Project Management, Influencer Casting and Management, and Client Services.
• Independently or with co-Producers, lead program execution of complex, multi-phase projects across a variety of client types and verticals.
• Develop and manage program timelines and budgets, ensuring programs are delivered on time, on budget, and with key KPIs met.
• Provide ongoing budget management and maintenance to ensure fidelity and accuracy, and on-time creator payments.
• Ensure cross-functional contributions are aligned with overall program goals and Production strategy, communicate directly with leaders on cross-functional teams performance to make adjustments as-needed.
• Create exceptional key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, key client communications, influencer lists, and weekly reports.
• Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion.
• Proactively inform Production leadership of project statuses, optimization insights and potential partnership learnings with solutions on how to ensure learnings are shared across the account and represented in future work.
• On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots.
• Work closely with junior team members as a mentor to delegate and oversee tasks across campaigns.
• Seek out new and improved ways of working; proactively bring ideas to Account and Team leaders.

See all jobs on JobTailor

Senior Strategist, Influencer

Director, Social Strategy – Creator/Influencer

Director, Influencer Marketing

Manager, Influencer Marketing

Producer, Influencer Marketing

Senior Manager, Global Social & Influencer Marketing

Influencer Outreach Coordinator

Senior Director, Social & Influencer

Manager, Influencer Marketing

Director, Influencer Marketing

Senior Manager, Social & Influencer Strategy

Influencer Marketing Intern

Influencer Talent Manager

Senior Analyst, Influencer Marketing

Influencer Program Lead

Manager, Organic Social & Influencers

Senior Producer, B2B Influencer Marketing – PR

Senior Manager, Influencer Marketing

Influencer Manager – Contract

Senior Producer, Influencer Marketing