Influencer Marketing

• Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach
• Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
• Develop influencer briefing materials that lead to compelling, ownable content
• Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
• Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns
• Partner with media and performance teams to develop influencer assets for paid social channels
• Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience
• Coordinate travel logistics and booking for influencers/talent as needed

Influencer Strategist – Contract

• Supporting one of our Talent Managers with the day-to-day operations of managing TikTok, Instagram and YouTube creators
• Assisting with daily communication between talent and brand partners
• Coordinating and tracking campaign deliverables and timelines
• Researching new trends, sourcing new creators to sign, and securing brand opportunities
• Supporting with calendar management, meeting scheduling, and internal coordination
• Monitoring social media activity for talent and competitors
• Participating in team calls and brainstorming sessions

Influencer Talent Intern

• Sourcing and negotiating contracts with C-Level influencers to grow client engagement among mid tier executives.
• Lead internal and client-facing meetings, including setting agendas and preparing summaries.
• Develop and lead integrated strategies aligning influencer marketing with PR and corporate narratives.
• Pitch and book executive thought leaders for industry podcasts and specialized conferences.
• Manage research, recruitment, and presentation of influencer talent for campaigns.

Senior Producer, B2B Influencer Marketing

• Lead and execute organic social strategy across Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Lead social content production by partnering with internal creative teams, agency partners, and in-house resources to bring social campaigns to life.
• Develop social-first content and creative concepts, including hands-on filming and editing while coaching the team to create engaging, platform-native content.
• Own the social content calendar, ensuring alignment with brand priorities.
• Identify emerging social trends and platform innovations to continually evolve Avon's social presence.
• Monitor channel performance and optimize content based on engagement, reach and business impact.
• Own the end-to-end influencer marketing strategy across paid partnerships, product gifting/PR and creator activations.
• Identify, recruit and cultivate relationships with creators who authentically represent the Avon brand.
• Manage end-to-end influencer campaigns, including negotiations, contracts, deliverables, performance reporting, and optimization.
• Support TikTok Shop affiliate programs in partnership with agency teams.
• Lead seasonal influencer seeding programs.
• Lead, develop, and coach a team of two, setting priorities and managing workloads across multiple initiatives.
• Own social and influencer campaign planning and creative briefing, partnering with Brand Marketing, Creative, PR, and eCommerce to deliver integrated campaigns.
• Manage the Organic Social & Influencer budget, agency relationships, new vendor onboarding, invoicing, and monthly budget reporting in partnership with key internal teams.
• Own KPI development and performance measurement, using insights to optimize strategy and business impact.
• Prepare recurring weekly and executive reporting highlighting performance, learnings and optimization opportunities.

Organic Social, Influencer Marketing Manager

• Develop and execute scalable influencer marketing strategies aligned with company goals around customer acquisition, engagement, and brand trust
• Identify, segment, vet, and onboard influencer partners who resonate with the active trader audience across YouTube, TikTok, Instagram, LinkedIn, X, and emerging channels
• Partner with Compliance and Legal to ensure influencer content, disclosures, disclaimers, and financial promotions meet regulatory standards (e.g., NFA, CFTC, FTC)
• Negotiate campaign terms and compensation that create mutually beneficial relationships
• Maintain long-term partnerships with brand-aligned influencers and financial content creators
• Oversee end-to-end campaign management from concept through execution to performance review
• Collaborate with Product and Growth Marketing to integrate influencer content into broader campaigns
• Own content scripting and creative direction, providing creators with briefs, talking points, and hands-on support to produce on-brand, compliant content
• Define, track, and analyze campaign KPIs (acquisition, engagement, conversions, and cost per acquisition), conduct A/B testing, and deliver data-driven recommendations
• Support international growth by adapting creator strategy to regional audiences, platforms, and compliance requirements

Creator, Influencer Manager

• Responsible for the successful running of all influencer activity on client accounts
• Developing influencer and creator strategies that align with client business goals, brand vision, audience behavior and campaign KPIs
• Oversee outreach to influencer partners including sourcing, negotiations, contracts, deliverables, usage, and overall program management
• Reviewing and approving influencer content to ensure it is on-brief, legally compliant and creatively compelling
• Tracking campaign performance, analyzing data to optimize influencer program strategies and to shape future recommendations
• Recommending paid amplification, boosting and distribution opportunities where influencer content can work harder across channels.
• Building strong, trusted relationships with clients, acting as the day-to-day influencer lead across active accounts
• Develop influencer specific ways of working documents and processes for the agency to maintain across all clients
• Oversight of influencer budgets, working with the Client Services Director to maintain profitability across all campaigns
• Building Coolr US’ creator network and partnership portfolio, helping establish the agency’s presence and reputation in the US influencer space
• Supporting new business by shaping influencer recommendations, contributing to pitch materials and attending pitch meetings where relevant.

Senior Influencer Manager

• Act as strategic lead for top-tier brand accounts: set roadmap, manage campaign architecture, and interpret results.
• Build & manage creator partnerships: identify top performers, cultivate long-term and exclusive deals, and spot emerging talent early
• Own the media planning process: craft data-driven deliverables that exceed our clients performance targets
• Lead client communication: running meetings, aligning stakeholders, and owning account knowledge front to back
• Stay plugged in to creator culture and viral trends: you’re the go-to for knowing what’s working *before* it goes mainstream

Influencer Marketing Manager

• Build and maintain long-term relationship with content creators, talent agencies, management companies, and physicians/KOLs
• Identify, vet, and audit influencers using tools such as Brandwatch; maintain and grow our proprietary internal talent contact database
• Manage influencer campaigns across a range of tiers, including nano/micro, macro, Phys-Influencers, and celebrity spokespeople
• Negotiate influencer contracts, ensuring clear scope, timelines, deliverables, usage rights, exclusivity windows, and compliance
• Translate marketing goals into clear, inspiring creative briefs; oversee content development from concepting and storyboarding through to posting
• Develop and execute earned influencer programs including product seeding, gifting moments, and in-office aesthetic treatment experiences
• Maintain a current understanding of FDA and FTC regulations as they relate to social media and influencer marketing for healthcare and regulated brands
• Monitor for and share the latest creator economy trends and competitive activations to keep clients at the forefront of the industry
• Set the strategic direction for organic social across client accounts, including both branded and unbranded programs
• Lead content calendar development, including copywriting, design briefs, and multimedia assets, to drive engagement and achieve client KPIs
• Identify opportunities around key cultural moments to propose new initiatives
• Advise on paid amplification of social media and influencer content; working knowledge of paid social required, independent campaign management is not expected
• Collaborate with our Strategy & Insights team to set meaningful KPIs for each campaign
• Track and analyze KPIs to ensure results ladder up to overall strategies
• Present insightful performance reports to clients and internal leadership with pivotal insights, trends, and actionable recommendations for optimization
• Execute day-to-day workflow across direct reports, peers, clients, vendors, and freelancers to ensure seamless campaign execution
• Develop and lead client strategy with an emphasis on results-driven tactics, excellent client service, and budget management
• Serve as a strategic and creative thought partner to clients, anticipating needs, and proactively bringing forward new ideas
• Collaborate with VP to craft new business proposals and pitch new business
• Manage and mentor SAEs/AEs, acting as a daily coach to support professional development and workload prioritization
• Work with VP to expand team capabilities and identify tools that support effective execution
• Serve as a key operational link between internal and external teams to ensure cross-functional alignment; manage up to ensure visibility and momentum with senior leadership

Director – Influencer & Social

• Responsible for a growing Influencer + Celebrity Relations team, LA (5)
• Effectively lead, manage and mentor senior team members, while maintaining relationships with the junior team members to ensure a robust talent pipeline and foster career growth
• Support client’s strategy and ensure articulation of the brand’s desired image and position, consistent communication of image and position to all constituencies, both internal and external.
• Seamlessly manage and work across all BPCM divisions and practices, (Fashion, Beauty, Corporate Communications, Travel, Wine & Spirits) to foster seamless integration of Influencer + Celebrity Relations service teams across all accounts
• Provide high-level strategic direction to clients on planning, initiatives and overall brand positioning
• Ensure each client’s strategic plans are KPI-based and goal-driven and that our teams meet or exceed those KPIs and/or goals
• Oversee all reporting for various clients including, but not limited to: weekly, monthly, and wrap up reports – analyzing + summarizing data (calculating total impressions #, examining trends, key learnings, gathering feedback and sharing insights, etc.)
• Drive effective talent strategy and procurement for all Agency clients’ celebrity and/or influencer focused programs and campaigns
• Participate in internal and client dialogue and ongoing meetings and brainstorms about client’s talent campaign needs and devise strategies to move projects forward
• Manage and/or support other team members on talent outreach and negotiations on behalf of Agency clients; assignments include drafting talent SOW, conducting outreach to talent representatives, drafting and sending talent Formal Offer and consulting on, managing revisions for, and negotiating Long Form Agreement in conjunction with legal counsel
• Serve as point of contact for talent and talent representation, including but not limited to coordinating all communication and scheduling with appropriate parties throughout Campaign
• Help oversee the management and execution (scheduling, approval process, briefing materials, etc.) of all talent services
• Manage necessary communication with SAG-AFTRA signatory in order to fulfil Agency client’s obligation to SAG-AFTRA regulation
• Maintain strong relationships with talent agents, managers, publicists, personal assistants, talent, costume designers, prop masters, etc.
• Act as a thought leader within the company and an authority on the ever-changing social media landscape; stay current with best practices, trends, innovative tools and industry standards related to Influencer Marketing, PR and social media
• Participation in the development of program/campaign ideas in the influencer space inclusive of content creative, influencer usage or earned opportunities
• Planning and executing media-specific events including celebrity, influencer and KOL events

Vice President, Influencer – Celebrity Relations

• Build, launch, and manage influencer marketing campaigns within the Statusphere platform
• Translate client briefs into campaign configurations, targeting criteria, deliverables, and platform requirements, ensuring accurate campaign setup within the platform
• Ensure campaign setup accuracy and launch readiness by partnering with cross-functional teams prior to launch
• Manage campaign updates, optimizations, and operational changes throughout the campaign lifecycle
• Translate strategic concepts into practical messaging toolkits and enablement resources to be used across campaigns, sales, and marketing materials
• Partner with Customer Success Managers to support successful campaign execution
• Build compelling, client-facing presentations and narratives that clearly articulate campaign value
• Develop campaign performance reports, supplemental analyses, and executive-ready summaries
• Analyze campaign performance, creator performance, content trends, and engagement metrics
• Synthesize campaign data into strategic narratives and actionable recommendations
• Identify patterns across campaigns, creators, content themes, and audience engagement
• Identify opportunities for testing, optimization, and program expansion
• Support client business reviews with performance insights, strategic recommendations, and proactive reporting on campaign takeaways and findings
• Monitor influencer marketing, social media, and consumer behavior trends
• Research emerging creator, content, and platform opportunities
• Conduct competitor and category analysis to identify best practices and opportunities for differentiation
• Identify themes, messaging, content formats, and strategies that may improve future campaigns
• Translate market intelligence into actionable recommendations for enterprise clients
• Stay informed on industry trends and emerging technologies impacting creator marketing
• Act as a strategic resource for Customer Success Managers and enterprise clients
• Serve as a subject matter expert on influencer marketing best practices and creator trends
• Help clients understand campaign performance and opportunities for improvement
• Contribute to client retention, satisfaction, and growth through data-driven recommendations
• Support managed service initiatives that strengthen client partnerships and business outcomes
• Collaborate cross-functionally with Customer Success, Product, Operations, and Marketing teams to enhance the client experience

Senior Influencer Marketing Strategist

• Own the earned media strategy for Prose, driving consistent, high-quality coverage across beauty, wellness, lifestyle, and business press
• Manage the day-to-day relationship with PR agency, including strategy alignment, execution, performance management, and budget oversight
• Support media relations in partnership with the agency where needed, e.g. trade outreach, etc.
• Develop and maintain relationships with key journalists, editors, and media contacts across target verticals
• Oversee spokesperson preparation, including talking points, interview prep, and executive visibility programming
• Oversee thought leadership strategy for Prose leadership across earned channels
• Oversee the awards and industry recognition calendar, identifying and submitting for relevant opportunities
• Lead internal crisis communications: serve as the first point of contact for reputation issues, develop reactive statements and holding positions, and coordinate cross-functional response across PR, Social, Community, CX and Legal
• Monitor the media and cultural landscape for emerging risks, opportunities, and brand-relevant moments
• Own Prose’s influencer strategy, with a focus on performance and organic micro and mid-tier creators whose audiences and values authentically align with the brand
• Build and manage a curated creator network, developing scalable processes for identification, outreach, onboarding, and relationship management
• Brief, manage, and evaluate influencer content ensuring quality, authenticity, and brand alignment
• Develop clear performance criteria and leverage tools including CreatorIQ and Nectar Social to track, analyze, and report on influencer program effectiveness
• Partner with Growth to identify high-performing influencer content for amplification through paid channels
• Identify creator voices that can support co-branded activations and partnership moments
• Lead Prose’s LLM visibility and generative search (GEO) strategy, ensuring the brand is accurately and favorably represented in AI-generated responses across ChatGPT, Gemini, Perplexity, and similar platforms
• Oversee the brand blog strategy and editorial calendar, ensuring content serves both SEO and brand storytelling objectives
• Track and report AI citation presence, and content health metrics, translating data into strategic recommendations
• Identify and activate a select portfolio of brand partnerships that reinforce Prose’s positioning and expand reach with relevant audiences
• Manage partnership negotiations, contracts, and deliverables in collaboration with Legal and Finance
• Oversee community brand moments and events, from intimate customer experiences and creator gatherings to broader brand activations, ensuring alignment with PR and influencer objectives
• Manage Community Manager, providing strategic direction on community engagement, brand response, and community health across platforms
• Partner with Social and Brand teams to ensure community insights and partnership activity are reflected in broader campaign planning

Senior Manager, PR – Influencer

• Own and evolve Relay's influencer marketing strategy across paid, organic, UGC, and ambassador models
• Directly manage and develop a team of Influencer Marketing Managers
• Personally own Relay's highest-stakes creator relationships and ambassador deals
• Pioneer non-traditional creator partnerships for fintech
• Lead the creative and storytelling work on Relay's biggest creator partnerships
• Build measurement infrastructure to defend top-of-funnel investment and maintain attribution discipline on conversion side
• Stay ahead of platform shifts, FTC and compliance changes, and emerging creator formats

Manager, Influencer Marketing

• Lead the vision, strategy, and execution of world-class influencer programs across beauty, lifestyle, fashion, wellness, parenting, and more.
• Define the agency’s influencer marketing vision, ensuring strategies align with client objectives and industry best practices.
• Translate client goals into actionable influencer plans that drive measurable ROI.
• Stay ahead of emerging platforms, tools, and creator trends to keep offerings innovative and competitive.
• Manage, mentor, and grow a team of Influencer Marketing professionals.
• Serve as the senior point of contact for key influencer clients, providing strategic counsel and thought leadership.
• Oversee all stages of influencer campaigns, from strategy and talent vetting to execution and measurement.

Director, Influencer Marketing

• Manage a streamlined process for drafting, negotiating, and organizing a high volume of digital creator (influencer) agreements, primarily NDAs, service agreements, licensing agreements, and other talent and appearance-related agreements.
• Utilize Ironclad, a Contract Lifecycle Management (CLM) platform to contribute to the seamless functioning of our contract management process.
• Maintain and generate regular reports on contract status, performance metrics, and process improvements.
• Lead and facilitate contract negotiations to achieve favorable terms and conditions for the organization.
• Identify potential risks in contract terms and conditions and develop strategies to mitigate them.
• Collaborate closely with external legal partners to develop and negotiate standard agreements with talent management and clients, setting a standard for contractual relationships that reflect our commitment to excellence.
• Forge direct connections with external partners, navigating negotiations with finesse- from influencers and their representatives to vendors, clients, and procurement departments.
• Streamline the coordination of requests and collaborations with outside counsel when needed, ensuring a seamless integration of legal expertise into our negotiation processes.
• Swiftly respond to inquiries and requests for consultation from business teams and clients, translating complex legal concepts into practical insights that empower our teams to make informed decisions efficiently.
• Independently create a comprehensive library of playbooks, policies, and training materials tailored to the unique needs of diverse teams across Collectively.

Senior Business Affairs Manager, Social & Influencer

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
• Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
• Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams.
• Establish and Grow the Discipline at The Team – Develop the practice and approach to creator strategy at The Team. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.
• Keep the company on the Creator industry forefront – Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.) Spot emerging creators and trends before they break. Provide strategic POVs on platform updates and industry shifts.

Director, Social Strategy – Creator/Influencer

• Own and define Simon’s creator marketing vision, evolving from campaign-based influencer activations to an always-on, full-funnel creator ecosystem spanning awareness, consideration and conversion
• Lead and manage agency and partner relationships, setting strategic direction, KPIs and accountability frameworks to ensure best-in-class execution and innovation
• Build and scale ambassador program, prioritizing long-term partnerships over one-off activations
• Develop and expand performance-driven creator strategies, including affiliate marketing, creator commerce, trackable links, promo codes and in-center conversion tactics
• Establish Simon as a leader in social-first, culturally relevant storytelling, identifying trends, formats, and platform behaviors that can translate into viral, shareable content
• Partner cross-functionally with various teams to integrate creator marketing into enterprise campaigns and local center strategies
• Create scalable frameworks for localized creator activation, empowering field teams to tap into regional creators while maintaining brand consistency
• Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed, and distributed across owned, paid and partner channels
• Build and maintain a high-value network of creators across tiers (nano to celebrity), with a focus on diversity, authenticity, and cultural relevance
• Leverage data, social listening, and platform insights to inform strategy, optimize performance, and identify opportunities
• Define measurement frameworks that connect creator activity to business outcomes
• Manage budgets, forecasting, and investment allocation across campaigns, partners, and platforms
• Serve as a thought leader internally, educating teams on emerging trends including UGC at scale, creator whitelisting, dark posting, AI-enabled creator matching and social commerce

• Manage influencer campaigns end-to-end, owning creator briefing, negotiation, content review, go-live coordination, and post-campaign reporting across your client portfolio
• Lead day-to-day client relationships as the primary point of contact, running status calls, preparing QBRs, and ensuring clients always know where their campaigns stand
• Own account health across your portfolio, tracking scope, flagging over and under-servicing early, and proactively identifying opportunities to grow the relationship
• Coordinate cross-functionally with Strategy, Creator, Production, and Paid teams, acting as the single point of accountability for delivery on your accounts
• Understand data and analytics and can produce actionable insights and trend reporting in presentation formats
• Willing and able to join in-person client photo and video shoots and support with organizational production needs

• Collectively’s Producers are responsible for leading influencer marketing projects from kick-off through to wrap, including production planning, briefing, content, and reporting.
• This role reports directly to the Director of Production, and will work closely with a cross-functional team to deliver programs that vary in scale and scope.
• The Producer role is responsible for three crucial areas of campaigns: Project Management, Influencer Casting & Management, and Client Services.
• Independently or with co-Producers, lead program execution of multi-phase projects across a variety of client types and verticals.
• Develop and manage to program timelines and budgets, ensuring programs are delivered on time and on budget and with key KPIs met.
• Ensure cross-functional collaboration and contributions to projects happen successfully throughout the production phase.
• Prepare key production deliverables, including campaign briefs, activation strategies, production schedules, influencer lists, and weekly reports.
• Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion.
• Proactively inform Production leadership of project status, optimization insights and potential partnership learnings.
• On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots.
• Excel at adopting and utilizing key tech and SaaS platforms.

Producer, Influencer Marketing

• Scale Sokin's global social channels
• Drive content velocity across formats
• Build and manage a global influencer and creator programme
• Develop a consistent executive social presence
• Own and scale Sokin’s community presence
• Own performance tracking across social and influencer activity
• Serve as the primary contact for agencies
• Lead social coverage for events and conferences
• Work closely with Demand Gen, PR, and Product Marketing

Influencer Marketing jobs in New York

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Influencer Strategist – Contract

Influencer Talent Intern

Senior Producer, B2B Influencer Marketing

Organic Social, Influencer Marketing Manager

Creator, Influencer Manager

Senior Influencer Manager

Influencer Marketing Manager

Director – Influencer & Social

Vice President, Influencer – Celebrity Relations

Senior Influencer Marketing Strategist

Senior Manager, PR – Influencer

Manager, Influencer Marketing

Director, Influencer Marketing

Senior Business Affairs Manager, Social & Influencer

Senior Strategist, Influencer

Director, Social Strategy – Creator/Influencer

Director, Influencer Marketing

Manager, Influencer Marketing

Producer, Influencer Marketing

Senior Manager, Global Social & Influencer Marketing