Vice President, Influencer – Celebrity Relations

BPCM.

Lead the Influencer + Celebrity Relations team at BPCM in LA. Responsible for strategic direction and team management while driving talent and influencer strategies.

Posted 6/25/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $150,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for a growing Influencer + Celebrity Relations team, LA (5)
Effectively lead, manage and mentor senior team members, while maintaining relationships with the junior team members to ensure a robust talent pipeline and foster career growth
Support client’s strategy and ensure articulation of the brand’s desired image and position, consistent communication of image and position to all constituencies, both internal and external.
Seamlessly manage and work across all BPCM divisions and practices, (Fashion, Beauty, Corporate Communications, Travel, Wine & Spirits) to foster seamless integration of Influencer + Celebrity Relations service teams across all accounts
Provide high-level strategic direction to clients on planning, initiatives and overall brand positioning
Ensure each client’s strategic plans are KPI-based and goal-driven and that our teams meet or exceed those KPIs and/or goals
Oversee all reporting for various clients including, but not limited to: weekly, monthly, and wrap up reports – analyzing + summarizing data (calculating total impressions #, examining trends, key learnings, gathering feedback and sharing insights, etc.)
Drive effective talent strategy and procurement for all Agency clients’ celebrity and/or influencer focused programs and campaigns
Participate in internal and client dialogue and ongoing meetings and brainstorms about client’s talent campaign needs and devise strategies to move projects forward
Manage and/or support other team members on talent outreach and negotiations on behalf of Agency clients; assignments include drafting talent SOW, conducting outreach to talent representatives, drafting and sending talent Formal Offer and consulting on, managing revisions for, and negotiating Long Form Agreement in conjunction with legal counsel
Serve as point of contact for talent and talent representation, including but not limited to coordinating all communication and scheduling with appropriate parties throughout Campaign
Help oversee the management and execution (scheduling, approval process, briefing materials, etc.) of all talent services
Manage necessary communication with SAG-AFTRA signatory in order to fulfil Agency client’s obligation to SAG-AFTRA regulation
Maintain strong relationships with talent agents, managers, publicists, personal assistants, talent, costume designers, prop masters, etc.
Act as a thought leader within the company and an authority on the ever-changing social media landscape; stay current with best practices, trends, innovative tools and industry standards related to Influencer Marketing, PR and social media
Participation in the development of program/campaign ideas in the influencer space inclusive of content creative, influencer usage or earned opportunities
Planning and executing media-specific events including celebrity, influencer and KOL events

Requirements

What you’ll need

Minimum of 10 years of experience at a PR agency and/or in house; experience and expertise within Celebrity, Entertainment and Influencer programs
Adept at multi-tasking, working in a fast paced, entrepreneurial environment
Foster a diverse, inclusive and supportive working environment for all team members
Bachelors Degree, preferably in related fields such as Marketing, PR, Communications and/or Journalism
Ideal candidate to have preexisting relationships of agent, publicist, manager, and talent contacts
Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
Possess a combination of creative and strategic thinking
Superior writing, communication and presentation skills
Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
Team leader with ability to mentor and develop junior team members
Independent thinker with hands-on can-do, "roll up your sleeves" attitude
Possess strong management, team development and communication skills
Highly organized, detail oriented and possessing the ability to thrive in a fast paced, deadline oriented and high-energy environment
Out of the box thinker who can contribute to agency wide brainstorms
Display high attention to detail for all work and the ability to project manage multiple executions in a fast-paced, client service-focused environment

Benefits

Comp & perks

Medical, Dental, Vision Benefits
401k and additional supplementary benefits
WFH Stipend
Summer Fridays
Generous PTO policy with a 2-week holiday break in December

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic planningdata analysisKPI managementtalent outreachcontract negotiationcampaign managementevent planninginfluencer marketingpublic relationscontent creation

Soft Skills

leadershipmentoringcommunicationinterpersonal skillsorganizational skillscreative thinkingstrategic thinkingrelationship buildingteam developmentproblem solving

Certifications

Bachelor's Degree in MarketingBachelor's Degree in PRBachelor's Degree in CommunicationsBachelor's Degree in Journalism